Tower Systems is excited and ready for Gift HQ – the Brisbane Gift Fair that starts tomorrow morning. We have a wonderful stand with new software and plenty of business-building opportunities for gift and homewares retailers.
Tower Systems is excited and ready for Gift HQ – the Brisbane Gift Fair that starts tomorrow morning. We have a wonderful stand with new software and plenty of business-building opportunities for gift and homewares retailers.
Thanks to text message alerts and other personal customer management and interaction opportunities, retailers using the Tower Systems Point of Sale software are able to deliver a level of professional management and engagement that welds customer collecting a series of products to the business.
By individually labelling collectible / special order products with a customer’s name and sending them an alert email or text message, the business is able to provide certainty of supply – something that is very important to collectible customers.
Newsagents, jewellers, gift shops, garden centres and pet shops are able to use these collectible customer facilities to personalise the shopper experience for the most valuable of shoppers.
Imagine the delight of a customer collecting a series of products or waiting on a special when they receive a text message or email saying that what they have been waiting for is now in-store and set aside for them. This is where small business retailers can shine. Our software helps them do that.
We are thrilled to be part of the Home & Giving Fair in Sydney over the next four days. Our stand is ready to go as is our latest software for gift and homewares businesses. This is a big show expecting to be attended by many thousands of retailers from Australia and New Zealand from a range of retail channels including gift shops, homewares stores, garden centres, pet shops, jewellers and newsagents. We are excited to be able to show off our new software to existing customers and prospects.
We’re in for a good four days!
The Tower Systems gift shop software will be on show at the Reed Melbourne Gift Fair is a few weeks. This will be our first trade show for the year – our new gift shop software will be on show.
Promoted in the program for the fair published late in 2013 by Reed, Tower Systems is making a prominent statement about smart technology for gift shop management.
Helping gift retailers with electronic invoicing, electronic ordering, stock control, theft reduction, staff training, efficient selling and overall retail business management, the tower gift shop software will be a feature of the Reed Gift Fair for retailers keep to drive business efficiency and performance.
An additional benefit of this fair for us will be extending connections with gift shop suppliers.
We will be on stand K107.
We met up recently with a retailer using our gift shop software at a gift fair trade show and were thrilled to see them using our software at the fair to guide their buying. By having access to live sales data for a supplier when on their stand at the trade fair, this retailer was able to make decisions based on facts rather than emotion as is usually the case with trade show buying.
Retailers using our POS software can go to trade fairs with reports to guide buying or they can use their iPad or other tablet device to connect to the business live to produce reports. Either way, using real data to guide decisions is better for the business than relying on sales hype that is so prevalent on the trade show floor.
We encourage our customers to plan for trade shows so that their buying is fact based. Such decisions are more likely to be more beneficial for the business. Our software offers many tools to help make the trade show experience work better for the business.
A new breed of gift shop owner is using shopper basket data to make savvy business decisions. These business operators are running growth businesses – focused on business outcome success. Typically, they are retail professionals running their businesses based n a well-considered business plan.
Whereas in the past many gift shop owners ran their businesses on a whim, today’s real success stories are businesses operating on principles of professional retailing.
Tower Systems is privileged to be working with several groups of such gift shop and homewares retailers, providing input on business plans, showing how our gift shop POS software can shine a light on business activity and unlocking other ideas for business improvement.
Working with such proactive retailers helps the Tower business and its software as much as it helps our customers. We are grateful for the openness at the core of these opportunities.
Thanks to a broad range of gift shops using the Tower software we are gaining experience from small, medium and large professional gift and homewares shop operations through this business development work.
Accurately selling inventory items without a barcode is easy with the Tower Systems Point of Sale software. A good example of where this is important is in the selling of single sheets of coloured paper and cardboard in newsagencies, stationery shops and craft shops.
While a retailer could put a barcode on the sheets, the adhesive could damage the product. So, being able to sell the items without a barcode is important.
Using the Tower Point of Sale software, retailers can easily sell items without a barcode thanks to clever touch screen setup. They can sell to whatever level they want including, in the case of cardboard, brand,colour, size and the like. This flexibility is very important for craft shops that want deep level stock control in their business. It speaks to the wonderful flexibility in the software.
Retailers of all types use the flexibility in the POS screen for selling items that cannot have a barcode for one reason or another.
Tower Systems has launched a series of round table confidential business performance discussion opportunities for retailers using its gift shop software. bringing together gift sop owners from various situations, these confidential sessions will encourage business discussion, sharing of insights and exploring of business growth opportunities.
The Tower role is to share business data and help the business owners make sense of this data in the context of their own situation. We will also provide the facilities including catering.
These free interactive face-to-face sessions are designed to help engaged gift shop owners to look at their businesses differently, in pursuit of greater success for the businesses. They are another way Tower Systems is adding value of the gift shop marketplace – helping gift shop owners and their suppliers to build stronger and more valuable businesses.
We are grateful to be in a position that enables us to fund this service for the channel.
Shelf labels are an unglamorous part of what good Point of Sale software provides for a business. they are vital for many retail channels, helping save time, guide shoppers and help retail employees in product placement.
Here at Tower Systems we have provided professional, inexpensive and flexible shelf labels to retailers for decades.
We offer low-cost laser printed shelf labels as well as labels one up on a strip using a thermal printer. We also support weather-proof labels. Our customers can choose what works best for them.
For something so everyday in retail, shelf labels are vitally important for retailers. We understand this and ensure that what we offer is best practice in each of our marketplaces. While there are high-tech shelf label options, in the marketplaces in which we serve, printed labels continue to offer a best-value option.
we support our customers in the production of labels with written and other advice, training and support.
With extra staff on and a significant jump in customer traffic, it’s understandable that queries from retailers increase for us at this time.
We’re here and ready to help. We prepared our customers by sending out fresh copies of our support contact card making sure that everyone has out details in a public place in their businesses.
Point of Sale software companies are service businesses and as such are only as good as the last service contact. Making ourselves accessible is key to the service we deliver to our customers.
Our Point of Sale software offers many facilities for promoting a retail business. Here are some of the ways our retail business customers find useful at Christmas time:
This is what we do, we help retailers build smarter, more efficient and more valuable retail businesses. We do this through our POS software and through the advice we regularly provide on the benefits within our software. It’s all part of the Tower Advantage TM.
We offer retailers using our Point of Sale software have access to free artwork for a range of on receipt promotions and messages. One such message is for Christmas. Its an easy way for a retail business to share Christmas greetings with shoppers.
Artwork, created by our in-house marketing team, is available from our website for our customers to use on receipts.
Our Point of Sale software makes it easy for our customers to serve the printing of images like this on receipts – making these business documents an extention of the retail store’s customer communication and marketing and therefore more valuable.
It is small steps like this – messages on receipts – that retailers can use to better connect with shoppers without spending more money on labour or IT infrastructure. It’s smart retail management and good customer service.
Beyond the POS software itself, Tower Systems is always looking for ways to help our retail customers build stronger and more valuable relationships with shoppers.
We have mailed our December 2012 newsletter to retailers using our Point of Sale software to share Christmas cheer and a range of practical advice designed to add value to their relationship with our software.
This latest newsletter is timely for the Christmas season as it features information abut retail business security. Christmas is a busy time for customer and employee theft but sadly this is often not discovered until later.
Our monthly newsletter is a professional communication with our retail customers. It’s informative, practical and professional – a great window on the Tower AdvantageTM.
Included with this newsletter are two cards with all of our contact details – to ensure easy access to our help desk over the Christmas / New Year period.
The TV commercial we have been running nationally over the last three weeks to promote our Point of Sale software has been resonating with our target market of small and independent retailers. We have received calls, messages and emails from existing customers with compliments regarding the ad.
We are thrilled with the ad and the public face it puts on our company and the services we offer small and independent retailers.
Some of the retailers we have spoken with as a result of the ad have commented on the appropriateness of pitching to retailers in the busy Christmas trading period. It’s when efficiency is on their mind – how to better manage without increasing the resources.
It is software like ours that helps a retailer leverage Christmas trading for the maximum year-round benefit.
The TV ad caps of a busy 2012 for us, a year in which we have welcomed well over 200 to our user community, released important and appreciate software updates and expanded our in-house team to deliver better outcomes to our customers.
Plenty of retailers using our Point of Sale software have been enjoying the Lay-By facilities this Christmas retail season.
Our POS software Lay-By (Lay Away) facilities give small and independent retailers facilities equal to those used successfully for decades by national retail chains to capture and lock-in Christmas purchases by shoppers.
Thanks to smart lay-By management, connected marketing and a host of other facilities, small and independent retailers are competing with bigger retailers and leveraging Lay-By opportunities for a more successful Christmas trading period.
This is a perfect example of where good use of good Point of sale software helps small retailers extract premium value from the use of the software. Here at Tower Systems we help by providing access to good training and support in the use of the LayBy facilities.
Independent small business retailers we work with have four more free Point of Sale software training opportunities this week:
Each workshop is live and interactive. The sessions are designed for people using our software. This is why we make them accessible from any PC so that employees can access the training from home and in their own time.
Managing employees in retail businesses can be a challenge, especially where the owner is not able to be in the business all the time.
The Tower Systems Point of Sale software offers access to some excellent employee management tools, some known and others hidden and known only to the business owners.
Through these smart business management tools, retail business owners and managers are able to: manage rosters, track employee sales, track employee activity, motivate employees, guide employee training and help employees better serve customers on the retail shop floor.
Helping retail employees to reach their full potential for a business can be liberating for them and for the business. This is a terrific win win and we are here to help our retail partners to achieve this.
Tower Systems is hosting a free workshop for retailers on how to cut business costs next Thursday. Looking at a ran ge of cost cutting opportunities we wilol share with participants how others are cutting costs today.
Thanks to retail focused facilities in our Point of Sale software and our own experience as retailers using our software in various types of retail businesses, we have a kit of ideas to share, ideas that can be implemented in retail businesses without spending more money.
No technical expertise is needed, just a desire to run a more efficient and valuable retail business. We will share ideas and opportunities in layman-terms, participants will be able to get started right away. Every day we encounter retailers who spend more time on things and who do not use their software to take on manual tasks. these are opportunities to save time for owners and managers and save time off the paid-for labour roster.
This is a genuine something for nothing opportunity from Tower Systems for retailers.
The one-hour workshop is open to anyone, bookings can be made from the training portal on our website.
Homewares retailers using our Point of Sale software for homewares shops are using the software to drive sales this Christmas season. By engaging with our email, text, receipt and point of purchase marketing opportunities they are able to generate more business from existing shoppers and to help these shoppers bring more traffic in-store.
Our Homewares POS software users are also harvesting excellent customer data through the Christmas season, data they will leverage through 2013 for additional revenue.
By curating valuable business data using our POS software, retailers are able to identify and pursue business growth opportunities. This in itself is a good reason for homewares retailers to use smart Point of Sale software to run their business … it’s more valuable than a generic software package.
The areas of our software homewares business owners and managers particularly appreciate are:
Catalogues … the ability to discount items between a date range as well as the ability to structure buy X and get Y and other catalogue type deals.
Hampers … the ability to package a number of items and or services together to create a new hamper or package deal item. This is especially useful at seasonal times. Hommewares store owners like that they can package up items and then break the package down if necessary.
Reorder control … with considerable capital invested in floor stock and many homewares suppliers offering a Just In Time supply chain, through our Homewares Software, homewares retailers are able to reduce their stock investment without reducing sales.
Customer Loyalty … rewarding customers for spending an above average amount in a set period enables homewares retailers to thank these high-value customers. the flow on is good word of mouth for the business and more traffic.
Community connection … thanks to clever local marketing engagement opportunities, homewares retailer are able to support local community groups and thereby show strong community support credentials.
Gift cards … with professional designed and manufactured gift cards, our homewares retail customers are able to sell a gift when the shopper cannot find exactly what they are looking for. Our in-house design service delivers access to gift cards which really set our customers apart.
In these and other areas, Tower Systems homewares retailers are accessing tremendous benefits and leveraging measurable growth.
Tower Systems is into its third year as a preferred supplier for members of Australian Gift and Homewares Association. AGHA members can access our terrific gift shop management software at a special AGHA member price. They can also tap into specialist support services and business performance analysis services … plus access invoice and catalogue data from a range of suppliers.
Thanks to our relationship with the AGHA, gift shop owners benefit from our regular participation in trade shows and other AGHA industry events. This demonstrates support for the retail channel and provides us with excellent networking and learning opportunities – both of which are vital to developing better software.
To access the special pricing available to AGHA members, please contact a local Tower Systems sales person.
The Tower Systems homewares software is helping more and more homewares retailers to free cash for more productive use in their businesses.
By using just in time supply principles and ordering inventory based on sales data tracked by the POS software, retailers partnering with Tower Systems are able to reduce their inventory investment while at the same time often increasing sales.
This is a bankable result for small business homewares retailers – freeing cash from the shop floor and the stock room for more productive use in marketing the business, attracting new shoppers.
While some POS software packages focus only on the sales counter, Tower Systems takes a whole of business approach – genuinely helping retailers to free capital for more productive use in the business.
The most recent update to the Tower Homewares software delivers access to some excellent new facilities including better supplier connections and even stronger back office business management services.
We are thrilled to be meeting over the next few days with suppliers of gift and homewares products to retailers. These meetings, in the halls of the Melbourne Gift Fair and the Home & Giving Fair, will further strengthen our position as specialist software supplier to gift and homewares retailers in Australia and New Zealand.
Our work with suppliers is pivotal in helping gift and homewares retailers build stronger and more valuable retail businesses. The next few days provide us an excellent opportunity to take our supplier related work to a new level while also talking with retailers on the trade show floor.
With the Australian Gift and Homewares Association as a partner, we are connecting with suppliers to help retailers in a practical way on the shop floor, in the back room and across the sales counter.
Suppliers play a vital role in driving the efficiencies retailers can derive from their software. We help suppliers help retailers in this area … as we will show over the next few days.
Tower Systems is thrilled to be featuring at the Home & Giving Fair in Melbourne again this year. As the software partner of the AGHA, the gift and homewares association, and a long-term support of this important gift and homewares trade show, we are excited for this weekend in Melbourne.
Starting tomorrow, we will have our very latest software solutions for gift and homewares retailers on show on our stand at the Home & Giving Fair. We will also be showing off our new collateral and a range of other benefits and features for these businesses. Plus, we will have one of our technical experts on the stand to provide fresh personal technical advice to any existing customer who stops by our stand.
From managing stock to connecting with suppliers to competing with online businesses to motivating employees … we have solutions for gift and homewares retailers which are well established and have been proven to be successful.
What we are looking forward to the most is the great retail stories. Trade shows like this are always full of good stories from retailers and retail employees who are having a great time. The stories fly in the face of negative stories about retail which media outlets tend to report. There is no doubt that a highlight for us of the Home & Giving Fair will be success stories we hear from our customers and from sales prospects.
Starting tomorrow on our stand we will be busy – we’re excited and grateful for the opportunity.
Tower Systems is thrilled to announce the renewal of our relationship with the Australian Gift and Homewares Association (AGHA).
Thanks to the exclusive relationship, AGHA members have access to our specialist gift and homewares retail management software, giving them access to best-practice retail management tools and services at competitive prices.
The AGHA is supporting Tower Systems with engagement at industry events and through member communication. As the endorsed software system of the AGHA, the Tower software is the industry standard, delivering genuine gift and homewares specific value to AGHA members and other retailers in the gift and homewares retail channels.
Tower Systems is delivering value to the AGHA in a numbers of ways including sharing insights which are published by the AGHA to help better inform members, insights based on learnings from business data captured through our POS software and curated through a process of discussions and other engagements with our gift and homewares customers.
Our in-house creative team has been working on a complete replacement of the marketing collateral used to promote our software in trade journals, brochures and at trade shows. The first airing of the new collateral will come in Gift and Homewares industry publication Giftrap with this advertisement.
This ad is a tease of a broader collateral package representing our retail management software. We are using colours and visual themes which are very current for the age range we are targeting with our marketing.
Too often software companies create advertising which looks like word art from twenty years ago. Our in-house team is showing off their skill by professional representing Tower in a fresh, visual accessible and creative way … like our software.