I want to share with you a true story of what happened recently in my own retail business. It is a story of how a small everyday purchase led to something bigger and how this happened as a result of fundamental changes in how the business is run.

To understand the personal nature of this story … Tower Systems owns and operates several retail businesses including a newsagency in a major Westfield shopping centre. We have this business to provide us with a real-world experience in retail where we can experiment with our POS software.

While this story is about what happened in my newsagency, it could happen in any type of business. This newsagency, by the way, is not your typical newsagency. Close to 70% of what we sell is non traditional. It is high margin higher price point items that sit at the core of this unique business.

At its core, this is a story about shopper loyalty, especially shopper loyalty in a retail situation where between 25% and 30% of shoppers visiting the business are not local and therefore not likely to engage with the old-school points-based loyalty program.

A customer passing the shop noticed our greeting card range and stepped into make a purchase because of a specific need. They purchased two cards. On their receipt was a voucher for almost $2.00. As they are not usually in the shopping centre they looked around for something in which to spend the $2.00.

This is the key: the customer came in to make a quick destination purchase. The type of business we were did not matter. They were on the way to the car park and happened to pass buy our shop. Point 1: location is in our favour. The stepped in because they saw our greeting cards. Point 2: the floor placement of cards was key in getting them in the shop.

Having made the purchase, the customer then noticed, for the first time, what else we sold – because of the $2.00 discount voucher on their receipt. Point 3: we got them to look around and see what else we sold.

The customer did a 180 degree turn and saw a locked glass cabinet of beautiful collectible bears. This was in the right place at the right time as they had been looking for a gift for a child. Money was not an issue. They wanted something to last a lifetime. They purchased a $500.00 bear.

This purchase would not have been made had they not been given the $2.00 voucher on their receipt. The voucher is what got them to notice what else we sold.

Fast forward several weeks and this customer who said they don’t usually come to the shopping centre was back for another $500.00 purchase. Now, several more weeks later, the customer has another $500.00 order placed.

I can directly trace more than $1,500.00 in sales back to the $2.00 voucher.

The software produced the voucher based on rules I established. The initial staff member serving the customer made a brief professional pitch highlighting the voucher. These are both important factors as they are at the core of a structured consistent approach to what has become the most lucrative loyalty program I have seen in my 30+ years involved in retail as a retailer myself and working with retailers in many different channels.

While most times vouchers are handed out they are not redeemed, they are redeemed enough to make them worthwhile. They are redeemed for good margin product as they get people looking at the shop for the first time and discovering items to purchase they were not in our four walls to consider.

The discount vouchers are disruptive and this is why I love them. People respond in unpredictable ways.

Best of all, the discount vouchers are profitable.

For this story to work in any retail business you need to have the right products, placed strategically in-store. Your employees need to make the right pitch. Plus, you need to be attracting people who don’t know and probably don’t care what shop they are in.

Tower Systems offers not only excellent software but also the business acumen, experience and drive to help you make the most of the opportunities in the software.

From points on a purchase to buy X and get Y FREE to Discount Vouchers, the Tower software offers flexibility in loyalty offerings that enable you to make the pitch right for your business to bring shoppers bag to spend more than might usually be the case.


Tower Systems helps small business retailers with employee management

Managing staff can be a challenge for small business retailers as too many operate more on a friendship basis than through structured processes and using accurate business data to guide decisions.

Thanks to smart tools in the Tower Point of Sale software, our retail partners have at their disposal tools on which they can rely to  bring consistency, planning and comfort to employee management.

Here are four of the tools available to retailers for managing employees using the Tower software:

  1. Cloud based employee roster management.
  2. Sales tracking by employee.
  3. Keystroke tracking by employee.
  4. Employee engagement management reports.

Using these tools and other facilities in the smart Tower retail management software retail business owners and their managers can build strong outcomes for their business and provide better oversight and management of employees.

Knowing the economic value of an employee to a business can help the business manage good outcomes for the business and for the employee. This is where data plays a key role and where Tower systems can help retailers improve their situation.


Tower Systems is helping Australian newsagents reinvent their small businesses

Through a series of practical business development meetings throughout 2015 and one-on-one work Tower Systems is actively working with engaged newsagents on reinventing their businesses.

The days of the old newsagency relying on lotteries, newspapers, magazines and stationery are over. Engaged retailers are leveraging new product categories to attract new shoppers and to lift the overall gross profit of their businesses.

Tower Systems, through its close and direct contact with many in its 1,850+ strong newsagency software user community, is playing an active role in talking about business structure, product buying, marketing and overall strategy.

We believe in the newsagency channel, not as a channel as Australian shoppers currently view it but as a channel for the future of engaged, diverse and growing businesses. Many businesses that identify as newsagencies today will not be seen as newsagencies if you shop them next year or the year after. Yes, the transition is that dramatic.

Because of our work with other retail channels and our engagement overseas in retail strategy studies, Tower Systems is well positioned to help Australian newsagents navigate to a more profitable future.

The work we are doing in this area is beyond what is usual for a software company. We are proud to have the resourced and strategic thinking to be able to serve in this way.



Our industry standard newsagency software has been enhanced to serve the needs of the new News Corp. subscriber data project. The enhancements have been made to the News Corp. developed specifications The software has passed XchangeIT testing and will be released in the next update that is currently in our internal quality assurance prior to beta release. The timing of the update is on track for later this month. Newsagents will need to be supported to have access to this update. This is one of several projects we have been working on for News.


Five ways small business retailers can gain more pleasure from their businesses through smart POS software

Running a small business need not be as stressful as it often is. Reducing stress starts with the business operating to a carefully developed and consistently executed structure. Good POS software is keep to a business operating structure. Get this right and stress will fall. Leverage the data in your software and pleasure will grow – you will benefit beyond money, we see customers enjoying their businesses more as a result of using the software to help in key management areas of the business.

Here are five ways the Tower software can help you gain more pleasure from your software:

  1. Manage your roster through the software.
  2. Balance at the end of each shift using fast EOS balancing tools in the software.
  3. Order, price, sell and reorder through the software – allowing anyone to do it, following your business rules.
  4. Easily identify the hero suppliers, employees and locations of your business and rejo7ce in them.
  5. Spend time above your business, following you data and plan. Planning is pleasurable as you get to work on your business.

These tips are offered as part of a series from Tower Systems, a POS software company serving more than 3,500 small business retailers with specialist POS software for a range of retail niches.

Every day through our software, advice, support and training we provide help beyond the software, help to make a genuine difference to the small retail businesses we serve.


Five unexpected ways smart POS software backed by good support can help small business retailers

Retailers think about POS software systems as all being the same. Usually, they look upon them as a cash register replacement. While that is true,, good POS software does considerably more than this. Good POS software delivers benefits deep within a retail business.

Specialist POS software for specialty retailers such as garden centres, bike shops, jewellers, pet shops, newsagents and others benefit from software tailored to their needs beyond the cash register function. Usually, such specialisation includes linking to suppliers and serving mutual needs.

Here are five of many unexpected ways the Tower Systems specialist retail channel software helps small business retailers:

  1. Cut theft. This usually happens by the software revealing situations retailers otherwise would miss.
  2. Easier to sell. A retail business using specialist POS software well is easier to sell because it is easier to operate.
  3. Freed up cash. Cash is too often wasted in small business retail. Following the recommended processes in our software will see you buy better and this will result in less stock purchasing failure.
  4. Power. Retailers using our software tell us they feel more powerful when negotiating with suppliers thanks to the data they have at their fingertips.
  5. Comfort. While many worry about stress that could come with installing a computer system, they often, unexpectedly find comfort from the structure, ease of use and value from the Tower software
  6. Expect more. Yes, this is a sixth way. From your software company, expect more. Seek their help and insights and these are sure to help you get more from your business.

These tips are offered as part of a series from Tower Systems, a POS software company serving more than 3,500 small business retailers with specialist POS software for a range of retail niches.

Every day through our software, advice, support and training we provide help beyond the software, help to make a genuine difference to the small retail businesses we serve.


30 Christmas marketing ideas for any independent retail business anywhere – Sunday retail management advice

Tower Systems works with more than 3,500 small business retailers in speciality retail niches including jewellers, garden centres, bike shops, toy shops, gift shops, newsagents, pet shops, adult shops and more. We offer these ideas as our Christmas gift to you.

  1. Be community minded. Choose a local charity or community group to support through Christmas. Consider: a change collection tin at the counter; a themed Christmas window display; promotion on your social media pages; a donation to their work; a collection point for donations from customers.
  2. Facilitate sharing stories. Find space in your shop for customers to share their Christmas stories. It could be a story wall inside or in front of the shop. This initiative encourages storytelling by locals and better connects the business with the community.
  3. Award a prize at a local school. Fund a year-end prize at a local school. Attend a school assembly to award the prize. Work with the school leadership on a prize appropriate to your business.
  4. VIP preview. Host a VIP shopper preview night when you show off your Christmas ranges ahead of being available to the general shoppers. Respect and reward your local shoppers with deals and the opportunity to preview ahead of others.
  5. Leverage Christmas traffic. Encourage the Christmas shopper traffic surge in after Christmas. Give them a reason to come back. A coupon promotion or a discount voucher on receipts could be the enticement to get shoppers back in-store. Note: the Tower POS software produces discount vouchers to rules you establish.
  6. Become a gallery. Work with a school, kindergarten, community group or retirement village to bring in local art for people to come and see through Christmas. A small space commitment can drive traffic from family and friends of those with art on show.
  7. Dress the shop. Fully embrace Christmas. Create a Christmas experience such that shoppers know they have stepped into somewhere special this Christmas. Go for more than some tinsel and a tree. Fully embrace the opportunity.
  8. Make your shop smell like Christmas.
  9. Send cards. Send Christmas cards early in the season to suppliers, key customers and local community groups. This connects you with Christmas. Invite all team members to sign each card.
  10. Host a Christmas party. For shops nearby. You are all in the season together – let your hear down before things get crazy.
  11. Ensure you have gifts targeted at occasions. For example: Kris Kringle, by price point and by recipient. Make it easy for people to know what they could give.
  12. Stocking stuffers. At your counter always have one or two stocking stuffers for impulse purchase.
  13. Offer gift vouchers – for someone to give when they are not sure what to give.
  14. Be local. Ensure you have a selection of locally sourced products available for purchase. Make it clear in-store that these products are sourced locally.
  15. Tell stories. On your Facebook page, talk about what is important to you at Christmas. Personalise the season and deepen the connection with those who could shop with you.
  16. Offer a free gift. Bulk purchase an item to offer those who spend above a set amount. For example, spend $65 and receive XX where XX may have cost $5.00 but could have a perceived value of $20.00.
  17. Keep it fresh. Every week make significant change to your Christmas displays and promotions to keep your offer fresh.
  18. Share Christmas recipes. Each week for, say, four weeks, give customers a family Christmas recipe. This personalises Christmas in your business, creates a talking point and makes shopping with you different to your bigger competitors.
  19. Free wrapping. Sure, many retailers offer this. Make your offer better, more creative and more appreciated.
  20. This is essential in any business. Manage it through your computer system with strict rules.
  21. Work the floor. Increase time on the shop floor. Be present to manage shopper flow and to facilitate purchases.
  22. Christmas is crazy busy I most retail situations. Give yourself and your team members sufficient time to recharge so the smile greeting shoppers is heartfelt.
  23. Keep a secret. If yours is a business selling gifts a partner may purchase for their loved-one, create some mystery with a closed off display for the shopper to see the products.
  24. Free assembly. If you sell items that require assembly. Offer to do this for free.
  25. Free delivery. Offer free Christmas Eve delivery for items purchased for kids for Christmas.
  26. Sell training. Leverage the specialist knowledge you have in your business by selling as gifts places at classes you run sharing your expertise.
  27. Hold back. Don’t go out with everything you have for Christmas all at once. Plan the season to show off what you have as the season unfolds. This allows you multiple launches.
  28. Share a taste. Regardless if your type of business, bake a family recipe of Christmas cake, Christmas pudding or Christmas biscuits and offer tastings to shoppers on select days. This personalises the experience in your shop.
  29. Offer hampers. Package several items together and offer them as a hamper. Time-poor shoppers could appreciate you doing this work for them. We have seen this work in many different retail situations.
  30. Buy X get Y. Encourage people to spend more with a volume based deal. Pitched right, this could get customers purchasing items for several family members in order to get the price offer you have. Use your technology to manage this.

Christmas is the perfect time to plan for next year. It is the time to do everything possible to leverage bonus Christmas traffic to benefit your business through next year.

Tower Systems offers Point of sale / retail management software tailored for your specific type of retail business. Our software can help you leverage Christmas traffic for year-long benefits.

We provide you with loyalty facilities that are fresh and small-business focussed, loyalty facilities through which you can pitch a point of difference compared to big business competitors.

One of our retail experts can help:

  • VIC/TAS – Mike Hill .. 0423 848 482;
  • NSW/ACT/QLD – Nathan Morrison .. 0417 568 148;
  • SA/WA – Tim Batt .. 0401 833 917.

How Xero is changing how small business retailers use POS software

Small business retailers are loving Xero and retailers using the Tower POS software are loving our approved Xero integration. Saving time, cutting keystrokes and cutting accounting fees are some of the benefits being delivered to plenty of retailers partnering with us in the use of our POS software / Xero integration.

Using this ourselves in our own retail business, we have personal experience on which to draw when providing advice to our customers. It places us in a unique position for a software company and allows us to provide a level of service customers love.

Our own experience is that Xero does change a business forever. The time saving and other benefits claimed are real. We can speak to these and ensure our customers are able to leverage the time savings.


Tough love helps small business retailers fall in love with data from their POS software

We owe our customers the truth.

This is a mantra in Tower Systems. Truth trumps spin every time, especially the truth you see in business data.

If we see something in the retail business data collected and managed by our software, we share it with the customer involved. We do so in the belief that data will better inform their business decisions than opinions. the sharing is navigated respectfully and not in a smart-alee way.

We encountered this recently when a customer made a statement about the performance of a product category in their business that was not supported by the data. We showed them their own data and their understanding of their business changed. Buying decisions were reversed. Floorspace allocations were changed. More important than anything, employee training was provided to even better leverage the insights we shared through the truth of their own business data.

The experience went to the core of their business. It raised their awareness of the value of the data our POS software cultivated and set them on a mission to change their use of data and their use of our software.

We were thrilled to see the people in this business get it, to get the value of data they have at their fingertips and to love the insights accurate data can provide.

This small retail business will grow as a result of their new respect of and love for data.

We are excited and they are excited.

We could have operated in an average way for a POS software company, answered their questions and moved on. Instead, we took a risk and shared insights beyond the traditional software help desk engagement. We are glad we did. We are grateful for the reaction. We are excited for the benefits unleashed.

Every day in our business we get to interact with passionate small business owners and employees. It is a thrill because each contact is personal. As we found with this data experience, the result can be heartwarming.

The work we do goes way beyond the software. The software is a tool for far more valuable work.


Five proven ways any small business retailer can reduce dead stock – Sunday small business retail management advice

Based on our work with 3,500 retail businesses across a range of specialty retail channels, here are our five top ways any small business retail store can reduce dead stock in their business. These top ideas are all about ensuring the problem does not occur in the first place.

  1. Track everything that comes in and that you sell. Good data drives good business decisions.
  2. Order what sells. Use a re-order report from your POS software to order replenishment stock. And, yes, good POS software allows you to add to this for new items or extra stock you are certain you need.
  3. Set a budget. Use your software to control stock weight so you do not over order without thought.
  4. Track stock turn. Stock turn is the best indicator of efficiency of stock. Focus more on your best performers.
  5. Centralise buying. Ensure buying for the business is done by limited people who do use business data and who operate to a strict budget.

There are more ideas and tips on reducing dead stock. These suggestions are the best-practice starting point.


POS software Xero integration loved by small business accountants

With more accountants recommending the Xero cloud-based accounting software our POS software is reaching more people thanks to our xero approved integration.

Professional and thorough integration takes time to develop and have approved by Xero. We put in the work last year to achieve this and continue to maintain the integration today for our many retailers using Xero.

We are grateful to Xero for their support as well as to the many accountants who endorse what we do to ensure the usefulness of the Xero link in small retail business to facilitate accurate accounting data for little time investment.

We use Xero ourselves in-house and this helps us offer a more personal user experience.

Our Xero work helps us lead in our specialist retail channels.


Warning about POS software pricing

We helped a retailer recently not make a very expensive business decision. They were being courted by a software company based on price. It turns out that the price being promoted was not that great if the retail business wanted to sue the software beyond two years. Since the retailer would never own the software they would keep paying year after year, long into the lifetime of use of the software.

What was pitched as low cost became expensive.

Once the retailer realised this they held back making a decision.

Our advice to retailers is do your homework on the total cost of ownership of your POS software. Think about how long you would like to use the software. Ensure you fully understand all the costs associated with using the software.

Research deeply and long. Get the facts, in writing.

The claim from a company that their POS software is cheaper may not be true. Take your time to ensure you determine if it is true.


Why small business matters to our #smallbusiness POS software co

Tower Systems is your quintessential small business POS software company.

We only develop software for small business retailers.

It is all we have ever done.

Small business retail is what we know and love. It is what we believe in.

But our interest goes beyond small business retail. We are focused on specific retail channels. We are what is called a vertical market software company.

Our focus is narrow, on selected retail channels, developing software only for those retail channels. In fact, developing highly customised specialist software for those select specialist retail channels.

This narrow focus of ours reflects our interest in small business and our interest in the specific retail channels in which we serve.

Our goal is to help our small business partners to leverage more from their use of our software – to help them make their small businesses more valuable to their customers.

In reality, our focus is on the customers of the retail businesses we serve. Maintaining our eyes on these customers helps us develop more carefully targeted software for we know if our software serves the customers of our customers our customers will love us.

Serving 3,000+ small business retailers provides us with a wonderful customer base from which we can learn. It also insulates us against the type of impact a business may feel if there is a challenge with a large, dominant, customer. Here at Tower Systems we don’t have that. Indeed, our approach is transparent and democratic.

We love this world of many independent voices rather than a software company world dominated by one loud voice.


Five ways small business retailers can pitch local: Sunday small business retail management advice

Being local matters to shoppers today. There is a big difference, however, in saying you are local and being authentically local.

From our work in the trenches with more than 3,000 small business retailers here is our top five advice on successfully pitching local in your business.

  1. Be seen. Engage in local activities, alongside locals.
  2. Buy locally. Have a sign in your shop welcoming pitches from local suppliers of goods you can sell in your business.
  3. Talk local. On your business social media pages talk about local matters. Sow you care too.
  4. Support local. When deciding on your charity engagement, preference local organisations and be clear about this.
  5. Educate local. Make sure customers purchasing locally made product understand it is local.

Local, of course, can be different things to different people. It may mead a geographic proximity to your business. It could also mean products made by a family in another state. Nuanced appropriately and personally, this is a local pitch you could make.

We urge all small business retailers to engage with local and to do so with care and authenticity.


Amazing Tower Systems webstore integration a small business retailer first

A Tower Systems exclusive multi independent retailer webstore integration is bringing small business retailers together in a fresh way, negating the need for small business stand along websites. In fact, this new approach is a game changer in several small business retail channels – delivering new traffic thanks to a high-profile national website than is achieving more than a local small business website might.

This is Tower Systems working for its small business customers in a fresh and exciting way.


No one has done what this site and the Tower Point of Sale software back end is achieving.


9 ways #smallbusiness POS software from Tower Systems helps retailers

The Tower Systems specialist retail POS software continues to evolve thanks to suggestions from retailers in a range of specialty retail channels in large, medium and small businesses, in shopping malls, on then high street and in rural towns.

The Tower Systems commitment is to provide POS software you can use to guide more profitable control over your business – without the need to hire a consultant or businesses advisor. Above all, the Tower POS software will empower small business retailers.

Here are 9 ways the Tower Systems Point of Sale software can help your business:

  1. Report smart. Our easy to read yet comprehensive reports help you better understand your business without having to hire an expensive consultant to do this for you.
  2. Receipts, invoices and other documents can be customised toreflect the taste and style of your business.
  3. From repairs to serial number tracking, we help you deliver consistently professional and personal service – in the specialty service area.
  4. Get customers spending more. Our loyalty facility tuned to the unique spending habits of customers improve the spend per visit.
  5. Easy LayBy. You can LayBy with certainty thanks to professional facilities backed by good documentation to your customers.
  6. Cut your bookkeeping and accounting fees. From GST reporting to having an up to date P&L, we can save time and money by linking to software like Xero.
  7. Connect your online with your shop. Our Web Store facility handles this.
  8. Cut theft. We you are not there, our software tracks behaviour. Our free Theft Check service has been successful to catching theft before it is too late.
  9. The Tower AdvantageTM. Our professional and friendly help from training to support to business advice. We are not your average software company.

Positioning small business newsagents for greater success

Major changes are occurring in the newsagency channel when it comes to technology and how it is used in these small locally owned businesses.

Tower Systems actively represents its newsagent customers when it comes to changes. We work with those bringing on change and seek fair engagement for our newsagent customers.

The changes coming bring new opportunities and new challenges to newsagents, challenges especially through smart newsagency software.

Thanks to our size, serving close to 1,900 newsagents, we are positioned to help our customers best leverage these changes.

This is our commitment – to help newsagents navigate change.

There is a difference in newsagency software companies and we are at a time in the life of the newsagency channel when size matters. Newsagents need to ask themselves whether the software they are using today is capable to helping them navigate major change in their business.


Ten ways smart retailers use their receipts to drive sales – Sunday #smallbusiness retail management advice:

Here are ten ways smart retailers use the POS software from Tower Systems to leverage receipts to act as more than a record of a transaction:

  1. Adding value with product knowledge – written by people in the business and designed to reinforce personal local knowledge that separates the business from other retailers of the same product.
  2. Pitching a discount for further engagement – with the discount value calculated carefully and thoughtfully and to guide shopper activity.
  3. Suggesting companion purchases – based specifically on what has been purchased.
  4. Guiding additional purchases with a BUY X GET Y deal – usually funded by a supplier.
  5. Including product care instructions.
  6. Advising of loyalty points accrued.
  7. Product warranty information.
  8. Promoting a forthcoming event in store.
  9. Supporting a local charity or community organisation.
  10. Driving business website engagement.

The more small business retailers use their receipts as a marketing tool the better for the business. It systemises shopper contact through existing transactions and through this can leverage greater engagement and success for the business and enhanced enjoyment for the shopper.

Tower Systems helps retailers across multiple channels to leverage receipts in this way – creatively using valuable tools embedded in the software.

Information on receipts can be text, QR code, barcode or visual through images. These choices make the Tower POS software useful in a broad range of retail situations.

We are confident that through proper engagement retailers of all sorts can drive better business value from receipts beyond being a record of a purchase.

This is another Tower AdvantageTM.


POS software webstore integration helps #smallbusiness retailers

When it comes to POS software there is web store integration and then there is web store integration. Smart web store integration, like retailers have access to using the Tower Systems POS software, offers flexibility and options to better serve the needs of speciality retailers in niche retail channels.

Maintaining current real-time stock on hand data for the webstore and physical store, the integration delivered through and by Tower Systems is valuable and appreciated in small business retail situations including gift shops, homewares shops, jewllers, bike retailers and plenty more.

Thanks to an engaged customer base, Tower Systems has been able to evolve its POS software web store integration to deliver a genuinely valuable and cost effective solutions for small business retailers.

There is a general version of webstore integration as well as a Magento specific deep and strong integration. Retailers can choose the approach that works best for their own situation. This is what Tower Systems does – providing options for retailers to choose according to their needs.

Using the web store facilities itself in its own businesses, Tower Systems also brings to the project a personal user perspective that is quite unique in POS software development circles. Indeed, this personal use of the software including web store integration elements enables the company to finesse the software and the training provided by the company to small business retailers using the software.

The Tower Systems POS software web store integration is in use today, helping many retailers in a range of specialty retail channels to make the most of technology to drive business efficiency and value.


Expanding the POS software help desk

Tower Systems has created a new role within our POS software help desk structure. We are advanced in considering candidates and hope to have a final decision by the end of next week. This new role will enable is to offer additional service beyond what we offer today, service beyond what retailers expect from their POS software company.

Innovating in a software company is not confined to innovating within the software. Since customer service is the means through which retailers can leverage their IT investment, innovating through our services is kay to our mission to evolve as a company.

We are excited for the change new people bring to the business.

UPDATE: (Oct. 17): We have signed on our new team member and set a start date for later this month.


Sunday retail management advice: 5 ways retailers can use smart POS software to better connect with shoppers

Smart POS software can help retailers better connect with shoppers, bringing them back more often, guiding them to purchase more and helping them bring friends to the business.

Based on years of experience helping small business retailers across several specialty retail niche channels, Australian software company Tower Systems has developed expertise and experience to enable it to list 5 ways retailers can use smart POS software to better connect with shoppers:

  1. Use smart receipts. Add value with product care information. Include a marketing pitch. Turn the receipt into far more than a receipt.
  2. Track and engage with life events. Record important events and write or email customers at these times in appreciation of their business.
  3. Make business easy. Customers love professional engagement in the sales process – streamlined and accurate sales processing from simple sales to comply lay-bys. Get this right and they will trust you more.
  4. Speak to customers based on interests. Offer your most loyal customers the ability to transact with you before everyone else around new products. You can do this with a well managed customer database.
  5. Leverage shopper behaviour. Use your POS software to track what sells with what and place these items together to get more people making the same moves. Your own customers can guide you to make shop floor moves that other customers will love.

Your POS software can help you run a more successful, engaged and enjoyable business. Tower Systems, through its success focus, helps small and independent retailers to leverage these opportunities and achieve better results and outcomes for its retail partners.