Back to School marketing ideas for small business retailers who serve school students and their families

Back to School time is an excellent opportunity to reconnect with existing customers and to attract new customers to your store.

Here are some free marketing suggestions (some mainstream and some left field) designed to help you attract customers and get them shopping your Back to School range. Most of these marketing tips can be tried without spending too much money:

  1. Tell a visual story in-store. Get an old school desk and create a display showing your back to School supplies being used.
  2. Support a local school. Invite current and past students to tell their school stories through a display in your window or in store on a large noticeboard. The stories could be in the form of text on a page, a collage or photos.
  3. School stories. Invite customers, young and old to share their school stories in 50 words or less. Create an entry form. Stick the stories up on a wall for all to read. Offer a small prize for the best story.
  4. Old School Photos. Get customers 25 and over to bring in their favourite old school photo. Offer a small price for the best. Maybe group the photos: 25 to 40; 40 to 60; 60+. This could be an educational display as well as a beacon for nostalgia buffs.
  5. Run a sale for teachers. Consider giving teachers a special discount of anything (within reason) in store. Getting teachers in could help bring the students in.
  6. Discount by value. Offer a discount to customers who spend over a certain amount – respecting their loyalty to your business.
  7. Dress in uniforms. Have a day or two when all shop floor employees dress in school uniform.
  8. Be an information hub. Create a bulletin board of local school events – reminding parents of engagement opportunities. This should be maintained through the school year and done in association with the school.
  9. Host a shopping event. While you still have back to school stock on the shop floor host an event with games and prizes where you have all back to School stock on special. This should be a Back to School themed event and promoted well in advance.
  10. Host a bake sale. Invite a fund raising group connected with a local school to host a bake sale or a sausage sizzle out the front of your store on a couple of days through the Back to School sale season.
  11. Holiday fun. Run a competition for kinder and primary students inviting art entries showing their favourite part of the school holidays. Put the art on show. Offer a small prize. Parents will love the activity opportunity and the entrants will love seeing their work on show.
  12. Teacher gifts. If you have teacher gifts left over from your Christmas sales, put these out as some students may want to get the year off to a good start.
  13. Student gifts. Family and friends may want to give students a nice gift to acknowledge the start of the new year – maybe they are starting at a new school. Create a display of gifts especially for students.

No matter how big or small Back to School is in your store, it is an opportunity to have some fun and strengthen your connection with the local community.

1 likes

Amazing back to school software helping small business newsagents win bak to school business in 2017

Tower Systems is thrilled its cloud based Back to School software facility booklist is winning plenty of business for small business newsagents in the 2017 back to school season.

Developed in close associate with small business newsagents, the booklist software has been a great and practical help this season.

From this project it is clear there is no one approach to managing school book list sales. We have sought to address the most common needs to provide a cost effective solution for our customers.

Built from the ground up, this facility provides a comprehensive solution to newsagents. The cost is $795.00 (inc. GST) a year.

Using the site you can:

  1. Setup a new school.
  2. Setup classes in a school and load all the booklist requirements for each of the classes.
  3. The booklist items can be loaded by a CSV file. You would record item description, price, supplier and supplier stock cost.
  4. Setup order close dates.
  5. Plus you have the ability to note when an order is ready for collection.
  6. The site will allow for you not having stock, thereby adjusting the amount to be collected.
  7. Share a link for parents to sign up and add their kid(s) to a class and to either take the whole booklist or select what they want. This makes selling and paying easy.
  8. The site will allocate logins to parents so they would have access to their order.
  9. Receive payment from the parents.
  10. Alternatively, the site gives the transaction to your Retailer software for payment by the parents in-store.
  11. Export a file of all items required to fulfil booklists, by supplier and by school. CSV you could load into Excel.
  12. Report on total revenue by school and class.
  13. The site would be accessible by desktop, tablet and phone.

In addition to the per year fee there would be a small card processing fee, on a cost recovery basis, for payments made online.

This software from Tower Systems is another example of the evolving tech platforms that can be used to help small business retailers to broaden the reach and appeal of their businesses, finding new shoppers and efficiently transacting new sales – all on a subscription basis.

We are grateful to the community of newsagents who have guided us on this project.

1 likes

Multi store POS software for small business retailers

Retailers running multiple retail locations can use the Tower Systems POS software in these multiple locations easily and efficiently. Using the multi-store POS software, retailers can:

  1. Easily manage inventory across multiple locations.
  2. Run hosted – in the cloud.
  3. Transfer stock between stores – maintaining stock data integrity and accounting record integrity.
  4. Transfer sales data.
  5. Link to MYOB / Xero / Quicken.
  6. Set price controls.
  7. Set staff access controls.
  8. See stock on hand in multiple locations easily.

The multi-store POS software from Tower Systems is smart, robust and valuable in any small retail business that is growing.

We have retailers in 15 and more locations using this. Hosted in the cloud. easily managed. Serving a diverse mix of retail and management needs.

0 likes

Small business marketing tip: how POS software won a $500 purchase

I want to share with you a true story of what happened recently in my own retail business. It is a story of how a small everyday purchase led to something bigger and how this happened as a result of fundamental changes in how the business is run.

This story could happen in any retail business – city, country, large, small, shopping mall, high street. We make that point so you do not dismiss the story and think it could not happen in your business. The elements of the story work together in any size business. In writing about it here I’m not getting you to do anything other than to consider that you could achieve the same in your business.

At its core, this is a story about shopper loyalty, especially shopper loyalty in a retail situation where between 25% and 30% of shoppers visiting the business are not local and therefore not likely to engage with the old-school points-based loyalty program.

A customer passing the shop noticed our greeting card range and stepped into make a purchase because of a specific need. They purchased two birthday cards. On their receipt was a voucher for almost $2.00. As they are not usually in the shopping centre they looked around for something in which to spend the $2.00.

This is the key: the customer came in to make a quick destination purchase. The type of purchase where we did not matter. They were on the way to the car park and happened to pass buy our shop. Point 1: location is in our favour. The stepped in because they saw our greeting cards. Point 2: the floor placement of cards was key in getting them in the shop.

Having made the purchase, the customer then noticed, for the first time, what else we sold – because of the $2.00 discount voucher on their receipt. Point 3: we got them to look around and see what else we sold.

The customer did a 180 degree turn and saw a locked glass cabinet of beautiful collectible bears. This was in the right place at the right time as they had been looking for a gift for a child. Money was not an issue. They wanted something to last a lifetime. They purchased a $500.00 bear.

This purchase would not have been made had they not been given the $2.00 voucher on their receipt. The voucher is what got them to notice what else we sold.

Fast forward several weeks and this customer who said they don’t usually come to the shopping centre was back for another $500.00 purchase. Now, several more weeks later, the customer has another $500.00 order placed.

We can directly trace more than $1,500.00 in sales back to the $2.00 voucher.

The software produced the voucher based on rules we established. The initial staff member serving the customer made a brief professional pitch highlighting the voucher. These are both important factors as they are at the core of a structured consistent approach to what has become the most lucrative loyalty program we have seen in my 30+ years involved in retail as a retailer myself and working with retailers in many different channels.

While most times vouchers are handed out they are not redeemed, they are redeemed enough to make them worthwhile. They are redeemed for good margin product as they get people looking at the shop for the first time and discovering items to purchase they were not in our four walls to consider.

The discount vouchers are disruptive. People respond in unpredictable ways.

Best of all, the discount vouchers are profitable.

For this story to work in a newsagency you need to have the right products, placed strategically in-store. Your staff need to make the right pitch. Plus, you need to be attracting people who don’t know and probably don’t care what shop they are in.

If you have read this post and thought it does not relate to you, that you could not do this in your business we say you are wrong. We are certain the approach I have shared with you could work in any newsagency in any situation. We urge you to not hold your business back.

3 likes

Ten ways small business retailers can compete with big business retailers when they run a sale

Here is practical advice for local small business retailers based on our years of service of such businesses:

Big businesses – Big W, Woolworths, Coles, K-Mart, Target, Officeworks, Staples – all need volume for any move they make, any promotion, any catalogue, any front of store offer.

The operate on seven and fourteen day cycles. Rarely, they will run something for a month.

It is almost unheard of for them to run an offer, promotion or deal longer that two weeks.

It is important to know this as it can help you deal with them competing with you on price, which they will do.

These majors set their own price. Most times they do not tell their supplier. They get the product shipped to their distribution centre and from there they ship to stores for when the catalogue hits or TVC starts. It is rare for a supplier to know any of the details – unless it is tied to a movie release or so other national promotion.

It is important to know these points as we often see retailers complain that the supplier has been complicit in a discount offer. Usually they are not. But even if they are we do not blame them as theirs (the supplier) is a volume business and small business cannot deliver the volume they need to maintain their status with the brand owner.

Here are tips for dealing with a competitor challenging you on price:

  1. Rest your products while they discount. This is not recommended but we acknowledge it is an option.
  2. Stick to your guns. Don’t change a thing. But educate your staff with a story about price, big vs. small and the importance of local small businesses.
  3. Renew the pitch of your loyalty program. For example if you run discount vouchers that could be more valuable than a short term discount.
  4. Promote your exclusive product.
  5. Keep your display full.
  6. Offer amazing shop-floor customer service.
  7. Show off your product knowledge through Facebook posts.
  8. Add value where possible.
  9. Run a competition for people purchasing the target product through you. This helps to differentiate your offer.
  10. Package to make price comparison harder.

Try and not get hijacked by stress about a competitor. Being stressed will not alter the situation. It is what you do that matters. Exercise control. Be a competitor.

3 likes

Small business paperwork campaign resonates with indie retailers

We are thrilled with the response to our paperwork campaign supporting operational efficiency in small and independent retail businesses. This is a campaign for existing Tower Systems customers as well as prospective customers.

Screen Shot 2017-01-05 at 2.15.30 PM

Launched by Tower Systems as part of a broader training, POS software enhancements and business support package, this focus for 2017 encourages small business retailers to better manage paperwork for the benefit of the business and those served by the business.

Eliminating paperwork is easy when your POS software directly links to the right tools such as web platforms, appointment facilities and accounting software.

1 likes

Special POS software offer from Tower Systems for small business retailers

POS software company Tower Systems last week launched a special POS software offer for independent small business retailers in Australia. This offer includes several 2017 New Year bonuses that will benefit those who engage between now and January 25, 2016.

Tower Systems has written to retailers in selected retail channels with details of the offer.

The Tower Systems 2017 POS software includes bonus software, support and other valuable small business benefits.

Small business retailers keen to leverage this loved POS software can contact Tower Systems directly to find out more: via our website or by phone on 1300 662 957.

Small business retailers do not typically purchase POS software this time of the year. This offer from Tower Systems rewards those who make an unseasonal purchase.

2 likes

The secret project that is providing Australian newsagents a bright future

Tower Systems has been engaged in a secret project for small business newsagents in Australia that has passed proof of concept.

Of all retail channels in Australia the newsagency channel is anticipating the most significant changes in 2017. The anticipation of change and the opportunity of new advances make 2017 a year of opportunity for newsagents.

Serving in excess of 1,750 newsagents as customers using its best practice newsagency software, Tower Systems has the largest single grouping of tech based newsagents in the world, making this community a perfect fit for the project.

The project is well advanced with many newsagents already engaged and banking valuable results. The advantage for newsagents who partner with Tower Systems is measurable and valuable.

This project is one of several being run by Tower Systems for its large community of users. It is another way the company reinvests for the benefit of its customers.

We are grateful to our small business newsagent customers for their support and encouragement. This new project is thanks to them.

0 likes

Advice for small business retailers: How to stop your business data being useless

Data is king in any business. This is especially true in independent small retail businesses where data is key to being competitive against better resourced businesses. To often in our work with small business retailers we find a lack of discipline around business data, too little respect.

This advice has been written for use in businesses where the business data has been found to be useless, faulty and / or of little value.

There is no doubt: poor business data = poor business decisions.

If you ever hope to sell your retail business, accurate business data is vital, it will determine the price you achieve for your business.

Don’t be one of those business owners who only cares about accurate business data when you decide to sell as that could be too late.

Here is all you need to do to ensure you have accurate business data.

  1. Ensure you have a good department and category structure. This helps ensure the reports are useful. By good we suggest no more than fifteen departments and no more than fifteen categories within each department.
  2. Arrive all stock into your POS software. The best way to do this is to receive and import into your software electronic invoices from suppliers. This is done in Invoice Arrivals.

The slower way is to manually enter invoices into your software item by item. This is done in Invoice Arrivals.

If you created an order using the software and this order subsequently arrives, you can receive the order – to save time.

  1. Scan all stock you sell at the point of sale. Resist excuses like items are too small or too big or it takes too long or it is impractical. All these excuses can be countered.
  2. Scan all stock you return to suppliers. Use the Returns facility.
  3. Scan all stock you write off. Use the Write-off Stock facility.

Very simple, right?

Accurate business data is up to you. Not your software company, not your suppliers.

Accurate business data is 100% up to you.

Once you have accurate data, track business performance. Use the accurate data to see trends in your business, to guide better quality business decisions.

It is easy to create accurate business data. The operational and financial benefits are extraordinary.

How Tower Systems can help. We have articles in our knowledge base on everything discussed here. We also have training videos that show you what to do. We host weekly online training workshops, accessible from anywhere, where you can ask questions on any topic. Plus, supported customers have access to free one on one training.

2 likes

Free POS software training for Tower Systems POS software users

Tower Systems is thrilled to announce its first free online training workshop for 2017. This is next week, Wednesday at 2pm. This session is on custom stock takes – the efficient and friendly way to count stock and eliminate the need for the end of year stock take.

January is a perfect time for retailers to learn how to do this time efficient type of stock take and we are glad to be able to help.

This free POS software training from Tower Systems is a differentiating service from us.

2 likes

Five reasons January is the ideal time to switch POS software in small business retail

January is a perfect time to with POS software in locally owned small business retail and here is why based on our years of working with thousands of small business retailers:

  1. For many retail channels in Australia this is a quiet time, ideal for making changes in the business.
  2. New software is like a spring clean off data and processes. At the start of a calendar year is a good time to do this.
  3. After Christmas and the post christmas sales stock can be depleted, making for less stock based data to transfer if you have quit lines.
  4. Suppliers are on a break meaning you will have fewer interruptions.
  5. Most retailers don;t switch now meaning software companies have even more resources to help.

If you are switching to better software, any time is a good time to switch. Doing it now, however, has added benefits. This is where Tower Systems can help.

0 likes

Seven valuable reasons small business retailers should not wait for the end of the financial year to do a stock take

Gone are the days when retailers needed to do an annual stock take. Now, with smart technology, there are valuable reasons for not waiting, for undertaking custom and spot stock takes throughout the year. Here are out top seven reasons retailers should not wait to do an annual stock take.

  1. You discover theft sooner. In many retail businesses, shopper theft is isolated to a product category and / or specific location. Target this and get hard data to guide your actions.
  2. Better manage the labor cost. Using downtime in quiet shifts is more cost effective than bringing in a team for a stock take.
  3. More accurately order. Order based on accurate on hand data.
  4. Achieve a valuable connection with your online store. Your online store needs accurate on hand data. Spot and custom stock takes are vital for achieving this.
  5. Have more accurate financials. Account for shrinkage as the year goes rather than in end of year financials.
  6. Educate staff. Knowing what is being stolen or damaged on the shop floor from spot or custom stock takes in sections of the shop can help you better inform staff.
  7. Sell more. the more work staff do on the shop floor the more they will sell.

There are many other reasons stock takes in bite-size chunks through the year are better for independent small business retail outlets. This list is our top seven based on years of work with thousands of retailers.

1 likes

How our POS software company helps small business retailers reduce the risk of ransomware

Here at Tower Systems we help small business retailers with everyday computer use advice. We have recently mailed to all of our customers this COMPUTE USE POLICY that will, if followed, reduce the opportunity for the user business to be impacted by a ransomware attack.

This advice was emailed and mailed to our customers as a service. We share it here for the broader community of small business retailers who stop by this place.

COMPUTER USE POLICY

  1. The computers in this business are business tools. Their security is vital to the safe running of the business.
  2. Do not use any computer for any form of personal use without permission. This means:
    1. No playing games.
    2. No looking at porn.
    3. No Facebook.
    4. No downloading movies, TV shows, music.
    5. No browsing websites unless they are websites used regularly by this business for running the business.
    6. No connecting your phone to the computer.
  3. Do not open emails including business emails unless you have permission.
  4. Do not click on any link in any email unless you are 100% certain the email is from a trusted source.
  5. Do not clear the browser cache.
  6. Never put a USB stick in a computer unless you are certain of the source.
  7. Never permit anyone to use a computer in the business unless you have permission.
  8. Never give anyone a computer password from the business.
  9. If someone you don’t know calls and tells you to do something with the computer, make sure they have authority.
  10. Never write down any business password you are entrusted with.
  11. Never connect a USB stick with the computer unless you have permission.
  12. If you do something wrong own up to it immediately.
2 likes

All ready for Boxing Day sales in small business retail

BoxingDaySaleA4In keeping with tradition and our help for small business retailers beyond the POS software w develop and support, we are posting here artwork for A4 and A4 Boxing Day sale posters for anyone to use.

Click here for the A4 PDF.

Click here for the A3 PDF.

Boxing day is massive in some states. It can be as valuable as the two weeks before Christmas.

We are thrilled to help small business retailers attract new shoppers through marketing like this.

1 likes

In retail today

IMG_2339Being Christmas Eve it has been crazy busy in the shops today with last minute shopping.

Since we are a POS software company that owns retail shops we have been personally and practically involved in retail today, behind the counter, using our software serving shoppers with last-minute Christmas purchases. This photo is from our shop at Knox City in Melbourne today before we opened for customers. Thankfully it is the only time of the day the shop was empty.

We are grateful for another busy day in retail and another day of retail experience that inform some choices we make in our software.

2 likes

The POS software help desk is winding down for Christmas

As is always the way with the last office day prior to Christmas, help desk calls have stopped as retailers focus on selling.

We are calling it a day and switching all support coverage from now until December 28 at 7am to our after hours numbers. Here are our contact points. This is a copy of the card, which we sent to all customers last month by mail and by email:

SupportCardOct16

3 likes

Small business newsagents loving cloud based school booklist software

The cloud-based school booklist management solution from Tower Systems has helped small business newsagents win more school booklist business this year.

Developed with schools as well as local newsagents, the software we launched this year has been built from the ground up, in Australia, for Australian conditions.

We have created a completely self-serve facility that enables schools and newsagents to work together to create a time efficient solution to managing school booklist orders. This helps parents, schools and families. This is important with many booklist requirements being managed this side of Christmas, in what is usually a busy time for everyone involved.

The booklist software is another example of web development leadership by Tower Systems. This is us delivering extensions to our everyday product, through which we facilitate benefits for our customers that help them drive more income from local community relationships.

We love the booklist website. It has been a wonderful time saver for us in what is such a busy season for us. Thank you Tower Systems!

Time saving and empowerment are key to the success here. The software works on both front to deliver a beautiful solution.

3 likes

Managing the POS software help desk in this busy week before Christmas

The types of calls our POS software help desk receives in the week before Christmas changes. This week, calls will all be about quick resolution, the calls will be about the now rather than with an eye to the future.

Retail businesses will be busier this week than any other week of the year in most situations.

To serve the needs that we know will be unique to this week we have our help desk team focussed and our processes tuned to serve our customers, to provide the best possible outcome as quickly as possible.

We understand time is especially short this week. We have structured our approach to ensure we meet the expectations of our customers.

We have a fully staffed help desk. We back them with our escalation team and senior management.

We want this week before Christmas to be happy and valuable for everyone!

0 likes

Small business retail marketing advice: protect your business data against disaster

Data is as valuable as cash to any retail business yet many do not treat data with respect. Our advice to small business retailers is to get real about data, to get serious about protecting this important asses.

In terms of protecting your business data against disaster, here is our most important advice:

  1. Backup your business data every day, at the end of the day, without fail.
    1. Better still: use a cloud based backup service that undertakes the backup as the day unfolds without you having to every do anything to backup.
  2. Maintain a separate backup for each day of the week.
  3. Remove the backup from the business property.
  4. Store the backup in a safe, dry place.
  5. Check the usefulness of the backup by restoring and checking the data.
  6. Store original business software in a safe off-site location.
  7. Check the backup every three to six months – to make sure the backup is actually backing us current data and can be read. A backup you cannot read is a waste of time and money.
  8. Change your passwords regularly.
  9. Use hard to crack passwords.
  10. Do not share passwords widely.
0 likes

Is cloud based POS software right for your retail business?

Our Tower Systems small business POS software can be run on a local PC or in the cloud. You can choose the right approach for your business.

  1. Run local in PCS in your business.
  2. Run in the cloud on your server.
  3. Run in the cloud on a hosted server outside the business.
  4. Run in the cloud on a hosted server outside the business with no need to ever manage software updates.
  5. All these options and more are available to customers at any time.

With the cloud based option, you can choose to be hosted anywhere you prefer or you can go with our full-service hosted option.

We have plenty of customers in each scenario – running locally, self hosted for multiple locations or hosted by us in a full service model.

With our full service model we can shield you from any requirement to update software. All you worry about is the hardware you have running in your business.

Big It companies have spent hundreds of millions of dollars in marketing the term cloud. They have done this because they know buzzwords sell. The reality is, your software has to run somewhere. It has to be maintained. Whether it is running on computers in your business or in the cloud, the costs are not that different. The key difference is one approach feels sexier than the other, because of the marketing.

Our retail skilled account managers can talk with you to determine your needs and propose a solution that best serves your needs.

We would be happy to share with you details of customer with businesses similar to yours so you can hear first-hand about their operation and how the Tower solution fits.

Our Tower Systems account managers can provide further advice and assistance to help customers make informed choices as to the best approach for their business. They are not incentivised in any way to guide customers to one decision over another.

Tower Systems offers software for the following niche small business retail channels: gift shopsjewellers,  bike shopstoy shopsfishing/outdoors businessesgarden centres/nurseriespet shopsproduce storesfirearms businesses and newsagents.

We are a full service and personal POS software company. To demonstrate this, direct access to our account management team is easy: VIC/TAS: Mike Hill. 0423 848 482 WA/SA/NT: Tim Batt. 0401 833 917; NSW/ACT: Nathan Morrison. 0417 568 148; QLD:  Justin Randall. 0434 365 789.

1 likes

Helping small business retailers benefit from offering LayBy services to customers

Offering Lay-by services is essential to small business retailers keen to grow sales of higher value items people are prepared to purchase in advance of any actual need they may have.

We see LayBy working well in jeweller businesses, bike shops, toy shops, fishing and outdoors businesses and more.

Our largest customer does thousands of LayBys each year using our smart POS software. regardless of business size, LayBys are easy to setup and manage. the outcome for the retailer and the customer is good.

LayBy facilities can be established in minutes, offering a structure through which retail employees can confidently and consistently offer LayBy services.

Use the software to capture the sale, record customer details, document your terms and conditions, record the deposit, track payments, chase late payments and finalise the sale. Again, to not attempt to do this manually.

Familiarise yourself with LayBy regulation as set by the ACCC: https://www.accc.gov.au/consumers/contracts-agreements/lay-by-agreements Also, check the website of your state Consumer Affairs office to familiarise yourself with local requirements. Information there will help you determine your own terms.

Meeting regulatory requirements is vital. For example, if someone cancels a LayBy you must refund their payments less a termination fee. You can set this fee and advise as part of your terms and conditions.

Here is our current advice on key rules and steps to success with Lay-bys.

  1. WHAT TO LAY-BY. Set a minimum item and or purchase value. We’d suggest $80.00.
  2. DATA REQUIRED. Always ensure you are satisfied you know who your customer is. Require proof of ID from a driver’s licence or similar legal ID document.
  3. 20% of the total GST inclusive purchase price.
  4. Only Lay-by to people 18 and over.
  5. Lay-bys should run for between eight and twelve weeks. You could run for longer pre Christmas to get early toy sales.
  6. PAYMENT CYCLE. Require payments to be made weekly or fortnightly.
  7. PAYMENT METHOD. Accept any payment form you choose.
  8. Do not allow someone to take home a single item from a group of items on Lay-by together in one purchase. It’s all or nothing.
  9. Have a LayBy termination policy you are comfortable with. We suggest a 20% termination fee. Alternatively, set a dollar amount to reflect the work. Also, consider setting the LayBy to auto terminate if it extends beyond a period of time you nominate. Note that you could equally choose to have no cancellation given that Lay-by product may not be able to easily re-sold.
  10. Decide what you would consider a breach. This has to be something you stand by. We suggest two missed payments without reasonable excuse or rectification. On breach, cancel and charge the cancellation fee.
  11. We suggest a no-exchange policy.
  12. When a customer Lay-bys, print two dockets – one for them to take immediately and one to be placed with the goods. Have your customer sign both copies, accepting your terms and conditions.
  13. Set aside a clean and secure storage location for Lay-bys in your business where locations are coded for easy finding. Place Lay-by goods into a single clear plastic bag per transaction for clean and safekeeping. Staple to this a copy of the Lay-by docket. Let your customers see you do this so there is no doubt when it comes time to collect the products.
  14. Have one person responsible for Lay-bys to ensure product care, track payments and contact customers.
  15. TERMS AND CONDITIONS. Enter these into your software so they are included on every Lay-by docket. Points 2 through 11 above are a good example of what to include in your terms and conditions.
  16. COMPLETE PAPERWORK. To not over complicate things, rely on your software’s Lay-by docket as your complete paperwork / contract. Get that right and Lay-by management will be easier.

These rules and steps may feel complex. They are necessary for the small number of times something goes wrong and you need to rely on them to help you deal with a situation.

Happy Lay-bys.

0 likes