Here is an internal communication sent by our Managing Director to all Tower Systems team members last week in advance of wider release of a major POS software update. We share this here to show how internally we are committed to the quality and engaged customer services we promote in our marketing pitch:
The next two months will present us with many challenges and opportunities as our customers load and engage with 2.6. For many in the company you will face new experiences as this is the biggest update ever in the history of the Retailer product.
There will be people who blame things on the update that have nothing to do with the update.
Many will not read the instructions prior to loading the update.
Most will be nervous.
Plenty will be happy with what’s in the u0date and some will want more changes urgently.
Others will say their systems are slower as a result.
Some will realise that they need to upgrade their hardware.
Please actively listen to what people have to say, make sure they know you are listening to them – even if what they are saying has been said to you many times before by others. People calling about the update is what we are here for. We promise them we are not your average software company. We promise to listen to them and serve their needs. This is where your contact, each contact, is vital.
While Ben owns 2.6, it is on all of us to serve our customers as they install, learn and start to use 2.6. Their experience will depend on each of us. What they think about Tower Systems for the future will depend on each of us.
Thank you in advance for your commitment through what will be a busy and challenging time.
We are committed to providing an enjoyable experience for our customers. This email and the considerable training of our team which preceded it is further evidence of that commitment.
More and more greeting card retailers are using the smart reporting in the Tower Systems POS software for reporting on card sales down to a granular level.
Developed with renowned card experts and engaged retailers, the exclusive reporting in the Tower Systems software enables greeting card retailers like newsagents and card and gift retailers to report on card sales more immediately and valuably than is often available from the greeting card company.
This reporting has been enhanced following field use to make it more valuable to retailers when they are working with their card suppliers.
This report is another example of what sets our software apart and why our retailers love what they can achieve with it.
Tower Systems is thrilled with feedback from retailers who have started using the new version of its POS software.
With more than 300 enhancements, this new release is the most significant software update in ten years. It delivers to the close to 3,000 small business retailers who partner with Tower valuable new tools which many will use to grow their business.
While customers are enjoying getting to know their new software, the Tower team is well advanced on the next release.
This image shows another version of a Discount Voucher – on an A5 receipt.
This is attractive-looking Discount Voucher is produced at the bottom of a receipt printed on a laser printer connected to our software. retailers selling higher end items like to produce a receipt that is different to the usual cash register roll type. The A5 receipt is more professional and of a higher print quality.
This laser printed Discount Voucher has a quality to its look that makes it appear more valuable than if printed on a thermal printer at the bottom of a receipt.
While often used in jewellery, garden centre and homewares businesses, more and more other retailers are choosing A5 receipts to lift the quality of their offering and thereby set themselves apart from other retail businesses.
Retailers using the POS software from Tower Systems have many options for for reinforcing the value of shopping in the business – like including a personalised note on the receipt showing the saving achieved with this purchase.
The image shows one such saving note on a receipt produced by the software. The note is produced as a result of rules setup by the retailer using the software.
The You Saved $6.55 message is strong. It’s reinforced by That’s a saving of 6%. this messaging pitches the retail business after the sale is down, when the shopper is home and unpacking their purchases.
This is another way Tower Systems is helping small and independent retailers to compete with major retailers.
Twenty newsagents have switched from other newsagency software to the newsagency software from Tower Systems so far this year. This includes 12 businesses that have switched from POS Solutions.
More newsagents have contracted to switch and will make the move in the next few weeks.
As the newsagency channel evolves, Tower Systems has evolved its newsagency software to provide flexibility for those keen to explore other areas of their businesses.
Serving close to 1,900 newsagents, Tower Systems has around 65% of all newsagents with newsagency software as its customers.
Tower Systems embraced another opportunity last week to help newsagents learn more about its newsagency software last week with a free clinic offering advice and support at a major newsagent conference.
The experts spent most of the day offering business advice on how to use data curated by the software to drive performance.
Helping newsagents with free advice and support at conferences trade shows and the like is another way Tower Systems helps newsagents get more from their technology.
The Tower Systems POS software / Xero accounting link is being embraced by more retailers.
Using the Xero link in our own retail businesses and having had it vetted and approved by our own Financial Controller, we can speak from experience about the value of the Xero link to a busy independent retail business.
This link cuts mistakes, eliminates workload and results in more timely and accurate accounting information.
Tower backs the link with training and live support. We also back it with access to our in-house accounting experts who can provide insights from their own use of the back end.
It’s our use of our software and Xero as retailers ourselves that really sets us apart.
As retail evolves with bricks and mortar businesses diversifying, flexibility in POS software is more important than ever. We saw a good example of this recently when a newsagent diversified into jewellery and needed jeweller labels for their range of rings, pendants and bracelets.
Thanks to jeweller labelling facilities in our POS software, we are able to produce a professional and flexible label with four parts that are ideal for all sorts of jewellery situations.
Labelling jewellery without harming the product is important as is labelling the box for the item as well as any other part of the package such as the storage bag.
Having thought through these requirements and already serving hundreds of businesses in this area enables Tower Systems to offer proven flexible solutions.
More retailers are reporting excellent year on year growth as a result of the Discount Vouchers facilities exclusively in the Tower Systems Point of Sale software.
Gift shops, garden centres, jewellers, bike retailers, newsagents and homewares stores are among the businesses excited by what they see in success achievable from the rich and rewarding Discount Vouchers facilities.
At several recent trade shows we have seen a fatigue among retailers with the old points based programs given that every other retailer has one. The reaction to the uniqueness and value of Discount Vouchers makes them as appealing to the business as to the shoppers.
In the Tower software retailers have access to exclusive and sophisticated tools for driving shopper engagement in accruing $$ value as well as in redeeming value.
The other benefit delivered by Tower is the business engagement training for staff – to help them get the most of the opportunity and to maximise shopper engagement from the sales counter. This is where we go way beyond the usual software company and offer extraordinary help to help retail businesses leverage the maximum value.
We have tested and loaded the following stock files to the downloads area of our website for retailers using our POS software.
Our customers can use these files with confidence.
Tower Systems has published advice to newsagents on the easy handling the early publishing of next week’s New Idea magazine which is coming out tomorrow – four days early.
Tower Systems has commenced work on several new initiatives to help better align the businesses of newsagents and newspaper publishers. Two projects are under way with a third expected to commence soon.
With close to 1,900 newsagents in the Tower newsagent community we have the critical mass and geographic concentration publishers are looking for in regional and other targeted campaigns.
There are some exciting initiatives coming to help newsagents grow this side of their business.
Thanks to receipt options and other facilities in our POS software, retailers can help drive shopper engagement in competitions – such as the Hallmark cards competition offering the opportunity to win a $500 BBQ in participating stores that’s running at the moment.
Retailers can promote competitions like this on their receipts. They can also promote it on customer displays. This type of promotion is free. It is excellent use of existing retail management infrastructure – manages by our POS software as directed by our retailers.
Connecting shoppers on receipts and at other touch points with in-store promotions such as the BBQ prize adds value to the in-store promotion and drives the likelihood of shopper engagement in the promotion.
Smart use of our smart POS software drives better outcomes for our retail partners. Our help desk enjoys helping retailers to leverage these opportunities.
We have published new advice on our knowledge base on how to use discount vouchers to drive shopper engagement in your retail business. This advice is from a business management perspective – beyond the usual advice you might see from a POS software company.
We have developed the advice from our experience using the discount vouchers in our own retail business.
This latest advice will help more retailers make more money. We like that.
Our rich content POS software knowledge base is full of advice and assistance for retailers using our Point of Sale software on how to do safe and fast backups of business data. This advice includes information on off site backups for speed and security in any size and scale of business.
The image shows some of the backup specific content on our knowledge base that can be searched by our customers. This rich resource is in addition to live help desk support available to our users as well.
Offering access to a range of backup options including cloud based services retailers partnering with us have choice available to them.
We have a team in Brisbane at the River View Hotel for our Brisbane newsagency software user meeting today. This looks set to be a terrific session where we will cover what’s in our next major newsagency software update as well as providing training on some excellent business-building facilities recently released in our software.
We help newsagents grow stronger and healthier businesses.
The national capital city newsagent user meeting tour commenced by Tower Systems this week is proving to be successful at attracting interest amend Tower retail partners thanks to the free training and business insights provided at the events.
While travelling on the national roadshow, Tower is making its leadership team available to other users for one on one discussions and assistance as the company demonstrates its commitment to meet with customers.
Access to the user meetings is open to any newsagent. It’s free, breakfast included.
Numbers are limited. Booking is essential.
PayPal is helps partner retailers to promote PayPal as a payment option in-store with collateral and other promotional material and help to drive shopper engagement. Their in-store commitment is another way of helping retail partners to drive business through using PayPal itself as a means of reaching out to new prospective customers.
Our integration with PayPal is at for forefront of integration technology. In our marketplaces we are first to market – driving good business outcomes.
Paying via PayPal for anything in a store using our smart POS software is easy. Via the app and our smart integration the retailer will already know about a customer with a PayPal enabled device just as the customer will know about retailers nearby offering the Paypal payment option.
When it comes to paying at the counter, it’s as fast as using a credit card. And certain too with excellent details provided for transparency to the customer.
Refunds are a breeze too.
The integration between the Tower Point of sale software and PayPal is leading edge for us, our software and our retail partners.
We are grateful to PayPal for their support and faith in us.
Today in Perth we completed the second stop in a national tour offering live newsagency POS software user meetings – delivering free training, business insights and other help to guide newsagents make more from their technology investment.
With 241 newsagent customers in Western Australia we made sure a stop in Perth was on our agenda. In addition to the meeting we got to engage in one on one catch up with customers to discuss business specific situations.
From what we can see we are the only newsagency software company delivering these benefits.
Customers using PayPal to pay for goods and services in a business using the tower software receive a receipt on their PayPal app – giving them immediate certainty about the transaction and the handling of it by PayPal.
The image shows the receipt issues by PayPal through iteration with our software in a live use a few days ago.
Connecting our software to the secure PayPal server and through this to a customer’s mobile device via the PayPal app is an excellent ethnology feat we are delivering to small business retailers – enabling them to compete with bigger retailers moving to more flexible payment options.
Tower Systems was selected by PayPal to lead this integration in our key marketplace. Being first is an advantage we’re thrilled about.
Here’s how easy it is to scan a PayPal generated QR code using a scanner in store connected with our POS software. Using the PayPal app you are identified to the store, you swipe to say you want to pay and then scan the QR code.
Fast and easy.
Live use in one of our own shops proves how fast and easy this PayPal payment option is. Excellent security makes it safe too.
The selection of Tower Systems by PapPal is tremendous kudos for our company dour clients. We are thrilled to be first in our marketplace with this.