Advice for small business retailers on how to promote Halloween

Halloween is a fun season in retail. It is an opportunity to ramp up traffic and sales leading up to Christmas. It is also an opportunity for the business to play outside its comfort zone. This is great news for any small business retailer.

Here is our advice from seeing Halloween in many retail businesses, advice on ways to promote Halloween to drive the opportunity further:

  1. Run a series of Facebook posts early in the season. Through these demonstrate your engagement as unique, different.
  2. make your front window scary amazing.
  3. Have customers step into Halloween when they step into your store.
  4. Have a fancy dress competition on the weekend before.
  5. Mock yourselves in social media and elsewhere about being big kids, scary pants or more. Change how people look at your business.
  6. Run sales connected with people dressing up to access a sale price.
  7. A colouring competition for kids with a prize for the best.
  8. Have candy to give away.
  9. If you’re in a small town organise a Halloween trick or treat party for safe kid fun.
  10. Print a recipe sheet and give this away. Online you can find recipes for eyeball soup, eyeball appetisers, bloody desserts and the like.

Here at Tower systems we are all about small business retail. Anything we can do to help we will do, including providing practical business management advice for retailers on seasons such as Halloween.


Small business retail advice: what to do if your year on year sales are down

If your year-on-year sales are down, something has to change if you want to turn the situation around, please read on.

If you keep doing what you have been doing, the sales results in your business will be what they have been.

It would be a mistake to think that external factors are the sole reason your sales are down.

So, change is necessary – change in what you sell, how you merchandise and how you promote.

It is only from change that the sales decline could be arrested and reversed.

Our advice is to look for u-turn or right turn opportunities, changes you can implement to divert you from your current path.

Suggesting such changes is something Tower Systems can help with through our free Business Check service. Ask us to challenge you. We will first ask to see your year on year data at a detailed level as this will reveal the truth of the situation and from there we can develop change suggestions for your consideration.

We don’t have all the answers, we will even suggest ideas we later discover are mistakes. However, doing what you have been doing in a situation of declining sales is a bigger mistake.

If your year-on-year sales are down, are you open to suggestions for change?

We have seen resistance to a u-turn or right turn in the business result in the year on year sales decline continue. Don’t let this be you.



The Tower Systems POS software has every possible shopper loyalty requirement covered from points to integrations to instant gratification loyalty to collectible loyalty to multi buy loyalty to supplier driven and funded loyalty.

No matter what loyalty option you could conceive, Tower has, in its community of 3,500+ small business retailers, most likely encountered the need and served it.

Our experience with loyalty is different businesses have different needs. This is why one of our loyalty experts works with you to determine which of the options is right for your business needs.

We help you discover the options in the software that serve your needs.

Our retail management advice today is think about the needs of your business carefully. The most obvious loyalty option, the one most others use, might not be right for you.

Our retail management tip today is: choose the loyalty option that is right for your small business.

  1. Points based loyalty.
  2. Loyalty rewards where the rewards are a voucher.
  3. A cash discount off your next purchase.
  4. Integration with a banner group loyalty program.
  5. FlyBys integration.
  6. A partner program where the shopper gets a reward and their community group gets a reward.
  7. A local community support loyalty offer.
  8. VIP pricing.
  9. VIP pricing coupled with a loyalty rewards offer.

There are plenty more options than these – catered for and serves within the smart Tower Systems POS software.



Is the music you play in your retail store right for the retail store? While major chains broadcast in-store radio with ads for what they sell, you can create an oasis in your business that suits your customers and the retail space you create for them.

Rather than turning on commercial radio or playing CDs, our suggestion is to sign up for a premium service like Pandora, ideally the ad-free version. Pandora [provides an excellent selection of stations, allowing you to set the mood based on the season or other aspects of what is going on in your business at the time.

Using a service like Pandora brings flexibility to the business, it ensures change and helps provide an environment that is more enjoyable and flexible.

No music is not good. Commercial radio may be okay in some situations but the ads promote outside your business. CDs need changing and you need a vast library to have a different sound. Pandora, or a similar service, is ideal for i-store small business retail use. This is what we see in plenty of retail businesses now.

There is a free version of Pandora, and other services, that you can try before you spend any money on ad-free facilities.

The sound of your business can help drive excellent sales for little or no cost.



Who do you talk to about your retail business? Are they sympathetic, pandering almost? Or, do they challenge your perception of your business?

Do they agree with everything you say? Do they offer pity as a response for you explaining your situation?

Good friends will challenge what you say. They will ask tough questions to test what you say about business performance. They will not put up with a victim mentality. They will want to know what you are doing to improve your situation and that your actions are rooted in your business data.

If your friends don’t challenge you when you talk about your business consider seeking out others you can talk to who do challenge you. 

Owning a business of any size can be tough and lonely. In the business it is rare you will be challenged. In your immediately family, too often, you will not be challenged. This is why you need to seek out those who could and will challenge you. You need to be challenged. Your plans need to be tested through tough questioning.  While some good friend will do this for you many will not.

So, do you need to change your friends?

Seek out people who will give you truthful assessment of what you say, people who will have an opinion and be unafraid to share it. You want people who will actively listen to you and give you their insights.

Seek out people who will want the same from you.  The ideal friendship is one that is equal, open and honest in conversation.  This is what retail business owners need – people who can help them see what they may not be seeing for themselves.


POS software customer love helping us sell POS software

We invited several customers last year to have their photo taken in-store as part of a promotional series showing happy small business customers in their shops where they use our smart POS software. We were thrilled every customer we approached agreed.

Here is one photo from the wonderful LollyBomb business in Adelaide. Some of the specialist facilities in our software help this business in smart and engaging ways.

We are grateful for their help in promoting our software.



Helping small business retailers transact without a POS software computer system

Tower Systems has published updated advice to help retailers transact in the unlikely event of their computer system not being available. This advice proved to be popular with our customers – we can tell from the considerable download count.

Small business retailers learn to rely on their POS software. If it becomes unavailable for some time and for reasons outside anyone’s immediate control it can challenge the business operations. This is why having a plan for survival is vital to the business.

Planning for contingencies such as a blackout, massive hardware failure or some other contingency is important in retail and we take our role in guiding retailers on best practice business management seriously here at Tower Systems.

This latest business management advice is part of a long-term commitment to publish advice that is useful, accessible and freely available for our small business retail customers.


POS software helps retailers sell more hampers at Christmas time

Christmas is hamper season for many retailers and Tower Systems helps retailers easily and confidently make, manage, sell and deconstruct hampers.

We track all the components of a hamper, special package pricing, sales history, customer engagement and, if necessary, the breaking down of hampers to single items should a hamper not sell.

Making it easy to manage hampers helps the Tower software be selected by gift shops, bike shops, pet shops, garden centres and other retailers where hampers are an important part of the Christmas trade.

Our work in the hamper space started years ago when we sold our software to a hamper specialist. They guided us to develop smarter tools and these sit in the core POS software we offer to retailers today.

Hampers are a terrific way for local small retailers to pitch a point of difference. Our software makes hampers easy to manage and sell. More important, our software makes it easy to leverage for next season.

This is another POS software Tower AdvantageTM.


Five management tips small business retailers most often ignore – Sunday retail management advice

Based ion our many years experience and our personal work with more than 3,000 retailers, here are the five most common bits of advice small business retailers ignore. Do these five things and your business will improve.

  1. Track everything you sell from the moment it arrives to when it sells.
  2. Reorder stock using your software and not your gut.
  3. Track all employee transactions.
  4. Do not purchase from suppliers who do not provide electronic invoices.
  5. Run a dollar based loyalty program that encourages shopper engagement more often.

These tips are offered as part of a series from Tower Systems, a POS software company serving more than 3,500 small business retailers with specialist POS software for a range of retail niches.

Every day through our software, advice, support and training we provide help beyond the software, help to make a genuine difference to the small retail businesses we serve.


Five ways small business retailers can reduce labour costs

Next to rent, labour is the next largest cost faced by small business retailers. Too often, retailers do hot manage labour as effectively as they can. In our work with small business retailers across a number of channels we have developed ideas on reducing labour costs. Here are five ideas we see work well:

  1. Roster by revenue. Plot revenue by hour and roster shop floor sales staff according to the sales volume.
  2. Roster to an hourly cost. Use smart roster software, like our free, and roster to a budget.
  3. Track sales by employee. Report on sales by employee by hour worked and assess the contribution they make to the business.
  4. Time shift tasks. Most away from rostered hours work that can be done without a labour cost. For example, backing up data or linking to your accounting software – both can be done without any labour cost.
  5. Eliminate manual processes. Get suppliers to provide electronic invoices, stop pricing everything you sell – use shelf labels, don’t count stock manually … to name a few tasks you can eliminate entirely.

These tips are offered as part of a series from Tower Systems, a POS software company serving more than 3,500 small business retailers with specialist POS software for a range of retail niches.

Every day through our software, advice, support and training we provide help beyond the software, help to make a genuine difference to the small retail businesses we serve.


Five free forgotten marketing ideas for small business retailers

Retailers often forget these marketing opportunities they have everyday in their businesses, opportunities to make a pitch at no cost that can have shoppers more engaged with a business.

  1. Pitch on your receipt. Sure, it is a record of a purchase. It is also a valuable advertising platform.
  2. Pitch by time of day. Some days are slower than others. Some times of the day are slower than others. Promote based on the low times to drive engagement.
  3. Add value. On the receipt with a purchase automatically include care instructions or other advice to add value to the purchase. Show your customers why purchasing from you is different, better, than if they were to purchase from elsewhere.
  4. Be smart with placement. Use your business data to see what sells with what. Place commonly purchased together items next to each other and drive sales.
  5. Thank your customers. Email customers a thank you note based on a recent purchase and they will be back. Your software can make this type of marketing easier.

These tips are offered as part of a series from Tower Systems, a POS software company serving more than 3,500 small business retailers with specialist POS software for a range of retail niches.

Every day through our software, advice, support and training we provide help beyond the software, help to make a genuine difference to the small retail businesses we serve.


Retailers love the shop local campaign from our POS software company

We are thrilled at the number of small business retailers engaging with the free marketing advice and collateral at our POS software company website. Any retailer can download the free posters and other materials and use them how they want to promote these marketing pitches for and through their businesses. Here are some of the free poster artwork Tower Systems has made available.

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Sunday small business retail management advice: are you open the right hours?

When was the last time you assessed sales by time and particularly at sales revenue at the start of the day and at the end of the day?

It could be that you are opening your small business retail shop too early or too late or that you are closing too early or too late.

What does your data show?

Use your POS software to assess sales at the fringe of the day for, say, the last six months. Look overall and then for each day of the week. Good software should allow you to do this level of reporting. Work out the slew revenue per hour, apply your overall gross profit percentage and then deduct the hourly cost of being open.

If, for example, your average revenue is $30 for an hour at the start of the day and you have staff working this time and they don’t have much else to do those days and you have, say, GP of 32%, your GP is $9.60. Once you pay wages for the hour you are losing money. If the customers are not regulars it could be that you are better off closing.

If, on the other hand, your sales are $100 or more in the first hour, it could be that opening earlier could win even more business.

Only you can make the assessment of what is right for your business.

Our advice today is look at your data and make sure you are open the right hours for the best possible financial outcome for your retail business.


Sunday retail management advice: how to pick the right POS software for your retail business

Here is our advice on how to pick the right POS software for your independent retail business. Choose:

  1. Software designed for your specific type of retail business.
  2. Software that serves your needs.
  3. Software already extensively used in your specific retail channel.
  4. A company offering face to face training in your business.
  5. A company with support that is provided by people used to supporting your type of retail business.
  6. A company offering a structured process for continuous evolution of the software to serve your needs.

While generic off the shelf software can be cheaper, what you save in price can be lost through lack of functionality to your specific type of retail business.

Good software helps make good businesses.


Sunday retail management advice: remove barriers and red tape in your business

Business owners often call on politicians to remove red tape and make doing business easier. We think some small retail business owners create red tape of their own, red tape that makes it harder for customers to do business with the business and red tape that makes it harder for our employees to serve our business.

Common red tape we see in small retail businesses that could be eliminated and thereby help improve business includes:

  • Don’t touch. Your shop is a show room. The benefit you have over online is that people can touch. Uphold this point of difference.
  • Credit card processing fees on products where you can cover yourself in your pricing.
  • A shop layout that discourages shopping.
  • Handling returns. Have a process and ensure your people follow this as it offers certainty and comfort.
  • Slow sales processes.
  • Signs like this is not a library.
  • Poor back office processes with customer accounts.
  • Mixed messages in signs in-store leaving shoppers unsure about offers.

What red tape, what barriers could you remove from your shop thereby making doing business with you easier?


Sunday retail management advice: keep your loyalty pitch simple for success

A loyalty program is only as good as the over the counter pitch through which you seek to engage shoppers. Check out this brief video we created to train retail employees on what has to be the easiest to use over the counter shopper loyalty offer.

Tower Systems leads with professional employee training videos which help retail employees leverage more value for the business from our software.


Sunday retail management tip: small business retail success starts with good measurement

Measurement is key to the success of any retail business. This is especially true for small retail businesses.

Measuring sales, stock, employees and suppliers is mission critical.

Without accurate and consistent measurement, you are not able to make good business decisions or to hold others to account for their actions.

By measuring you can make better decisions.

Here are some simple rules for accurate measurement in retail:

  1. Only sell what you can track – by scanning a barcode or pressing a PLU (stock code) to track the item.
  2. Do not use department keys to sell items as this denies you the opportunity of tracking individual items you sell.
  3. Enter into your computer system everything you sell. Record stock you receive by supplier so that you can track supplier performance.
  4. Enter into your computer system everything you return to suppliers – consignment stock, returns or damaged goods.
  5. Record all sales and other activity at the sales register by employees.
  6. Reorder replenishment stock using your software to create orders for you.

If you are not tracking it you cannot manage it.

By making your business data driven you are better equipped to take the emotion and gut feel out of business decisions. This will improve decision quality and accountability and, hopefully, the return you achieve from these decisions.

Businesses which do not measure stock, suppliers, employees and sales accurately often find themselves faltering without knowing why – because they have no accurate data on which to base research.


POS software helps gift shops, small business retailers handle special orders

Screen Shot 2015-04-07 at 10.14.08 amThe POS software from Tower Systems has excellent facilities for handling special orders, pre-orders and other forms of orders for customers that are unique to the customer and a point of difference for the business to offer.

Special orders and customer pre-orders are a point of difference for small independent retailers over big businesses. Being bale to do this with consistency and certainty can help these businesses more successfully compete.

Thanks to years of refinement and working with retailers in a wide variety of retail situations, Tower Systems offers a competitive advantage from the recording of customer details, tracking an order,k advising its arrival and handling a range of payment options including time payment.

We have retailers today transacting valuable business in pre-orders of highly valuable product as a result of these tools in the software. They are financially better off today and over the long term as special order customers tend to return for more orders.


Sunday retail management advice: cut keystrokes, cut mistakes

Every keystroke using POS software at the counter is a possible mistake. Eliminating keystrokes at the retail counter ought to be mission critical for retailers.

The fastest way to sell is to scan a barcode. If that is not appropriate for a product, you need alternatives appropriate to the product, the frequency of sale and the traffic flow of the business.

Our retail management software offers options via which you can sell for the fewest number of keystrokes possible. Whether the items are high end jewellery selling for tens of thousands of dollars, a collectible piece, a magazine or pet food, we have rapid and accurate sales recording options to suit.

In one case recently we showed a retailer how they could eliminate close to 1,000 keystrokes. That is 1,000 possible mistakes eliminated, time sale and business performance and efficiency approved.

Look at your keystrokes on any given day and consider whether you could benefit your business by eliminating keystrokes.


Sunday retail business management advice: use your POS software to cut keystrokes, cut mistakes & save time

Speed is vital at the retail sales counter. Once they have made their product selections, shoppers want fast and accurate service. This is best achieved by using as few keystrokes as possible.

Tower Systems specialises in helping retailers cut keystrokes at the counter.

Every keystroke you cut is a potential mistake eliminated. This is good news for retailers and shoppers.

Following our personal training and engaging with our advice certainly helps retailers streamline the counter, serve more customers in less time and maintain accurate quality data. This helps feed more accurate business decisions offering wins all round.

Good POS software helps retailers cut keystrokes. Excellent training for good software goes further – making it easier for retailers to tap into these terrific benefits.

We urge retailers to take note of keystrokes used in transacting sales and to work hard with their software provider on cutting keystrokes.


Small business retailer cash flow advice meeting fully booked

Screen Shot 2014-12-11 at 6.54.56 amSmall business retailers using our Tower Systems Point of Sale software have booked out our cash flow advice training workshop tomorrow. The final session of our live online training workshops for this year, it is a thrill to see so many business owners interested in freeing up cash so close to the Christmas season.

In each of the training sessions offered this year, our training team has focussed on topics that will immediately benefit small business retailers – helping them to leverage technology for better business outcomes.

That retailers happily book and participate is a thrill for us as it helps them get more from their software and that is the key goal of these FREE training sessions.

The comprehensive regular online training from Tower Systems is an appreciated point of difference offered by Tower. Customers benefit from learning and we benefit from active feedback in a group satiation where our users can talk with each other and we can learn. It’s proving to be a wonderful two-way resource in 2014.

reflecting on our live training workshops for 2014, we are pleased to have delivered on our promises and proven that our blog posts here about what we will do are acted on for the benefit of our customers.


Sunday retail management advice: track sales by employees and increase sales

Retailers using the Tower POS software and tracking sales by employees are finding that the act of turning on the function of itself drives better sales for the business.

Encouraging competition between employees is at the core of the growth.

Being able to report on all sales by employee empowers business management to have more meaningful conversations with employees and through this to help the business grow.

We have seen retail businesses where managers have not become involved and where employees have delivered growth by comparing their own performance numbers.

It’s a win for the business and encouragement for employees.

This employee tracking facility is a core part of the Tower software. It’s something we commend to every retailer.


Sunday retail business management advice: sweat the small stuff

Don’t sweat the small stuff was a mantra pitch by business ‘gurus’ for years. The reality for small and independent retailers is that sweating the small stuff can be good for business.

Getting sales counter processes right can save time.

Getting all stock movement tracked can cut theft.

Getting your POS software integrated with your accounting software can cut mistakes.

Tracking sales by employee can help you better encourage success from employees.

Good POS software can help you sweat the small stuff and help you improve the performance and value of your retail business.

This is what Tower Systems offers retailers – smart POS software through which you can sweat the small stuff and benefit.


Sunday retail business management tip: finding optimism in your independent retail business

Retail is tough. Yes, we hear that often. Small business retail is tougher. We hear that too.

And while it is easy to be drawn to such negative sentiments, here at Tower Systems we prefer to help small and independent retailers to find shoots of optimism.

In our Point of Sale software we have reports that hone in on optimism and show this good news off for retailers around which they can create more success for their business.

In reports and on-screen facilities, our POS software helps small business retailers to see the wood for the trees, to see the good news around which more good news can be developed.

Our help desk team and our management team welcome opportunities to work with retailers, showing them how they can find good news about their business through our software.