Is the music you play in your retail store right for the retail store? While major chains broadcast in-store radio with ads for what they sell, you can create an oasis in your business that suits your customers and the retail space you create for them.

Rather than turning on commercial radio or playing CDs, our suggestion is to sign up for a premium service like Pandora, ideally the ad-free version. Pandora [provides an excellent selection of stations, allowing you to set the mood based on the season or other aspects of what is going on in your business at the time.

Using a service like Pandora brings flexibility to the business, it ensures change and helps provide an environment that is more enjoyable and flexible.

No music is not good. Commercial radio may be okay in some situations but the ads promote outside your business. CDs need changing and you need a vast library to have a different sound. Pandora, or a similar service, is ideal for i-store small business retail use. This is what we see in plenty of retail businesses now.

There is a free version of Pandora, and other services, that you can try before you spend any money on ad-free facilities.

The sound of your business can help drive excellent sales for little or no cost.

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