Out with the old and in with the new – how smart loyalty facilities on POS software help independent retailers compete

Loyalty facilities are as old as the ills in POS software. Too often, the differences are not that great. The most popular offer is that of points accrual based on purchase.

While the POS software we offer here at Tower Systems provides loyalty facilities with points accrual and redemption, it is our other loyalty facility that is helping retailers break free from competition.

In a recent sales study we saw the best year on year growth achieved by retailers using our software and using our front-end approach to loyalty – discount vouchers.

Case after case the results are extraordinary – double digit sales growth being driven by greater existing shopper engagement, word of mouth driving new traffic and an allied pricing policy that helps the retailer fund the loyalty program with no net cost to the business.

The discount vouchers in the Tower software are 100% unique, developed by us in a way that is impossible to copy unless you have access to our programming source code.

While some have tried to copy our discount vouchers, retailers soon find that a copy is not the same as the real thing, a copy will not produce the stellar results we are producing in our Tower POS software.

We have independent retailers telling us that they are feeling reinvigorated for their business thanks to the results of the discount vouchers, that they are making more money now thanks to using this unique software facility.

This is what we are in business for – to help independent retailers make more money and enjoy their businesses more.

Every new business that takes on discount vouchers is a new opportunity for excitement for us. As they tell their colleagues it is a new opportunity for us to win more business too.

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