In almost all data we get from small business retailers we can find reasons to be optimistic. It could be shopper traffic, basket depth, unit sales for a product category, comparative supplier performance or any number of other data points, researching business performance data provides us with insights which can encourage optimism.
Optimism matters in small business retail. However, it is not something to fake. We look for truth in the data and more times than not we can find reasons for hope and excitement for a business.
In one case recently we were asked to help a business doing it tough. In their data we found information about a segment of the business around which they were able to build a series of positive steps for further improving the business.
One step is all it takes to move a business forward and often in your POS software managed data you can discover what that next step could be.
Our job as a POS software company is to help uncover these opportunities, to show you small steps you could take to build optimism and for your business.
We often find optimism where business owners are not looking and even the faintest glint can be like wind in your sails.