Easter is an unusual season in retail in Australia. There are religious observances to respect, the fun for kids with which to engage and chocolate to sell for people who love Easter chocolate.
Thanks to terrific analysis tools, retailers using the Tower Systems POS software are able to serve a variety of needs. Messages on receipts can be tailored to customers based on the items being purchased. This allows for different messaging appropriate to products purchased.
Another assistance for retailers relating to Easter is the ability to easily compare Easter seasons year on year. Thanks to date flexibility in reporting it is easy to compare Easters even though the season occurs at different times in the year. Easter is one season where past behavior can guide planning for the next year. At Tower Systems we help with this analysis for any customer wanting us to.
