More reports knock points based loyalty programs

Screen Shot 2015-07-04 at 9.43.34 amMore and more reports are surfacing questioning the value of points based loyalty programs.

There appears to be growing fatigue among shoppers with points based programs.

Points based programs are popular with retailers. They do not offer a point of difference to retailers.

While the Tower Systems POS software supports individual, franchise, buying group and other points based loyalty programs, it is our exclusive discount voucher loyalty facilities that offer a genuine point of difference to retailers and their shoppers.

The New Loyalty is a fresh approach to loyalty marketing for retail businesses.

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