Retailers often forget these marketing opportunities they have everyday in their businesses, opportunities to make a pitch at no cost that can have shoppers more engaged with a business.
- Pitch on your receipt. Sure, it is a record of a purchase. It is also a valuable advertising platform.
- Pitch by time of day. Some days are slower than others. Some times of the day are slower than others. Promote based on the low times to drive engagement.
- Add value. On the receipt with a purchase automatically include care instructions or other advice to add value to the purchase. Show your customers why purchasing from you is different, better, than if they were to purchase from elsewhere.
- Be smart with placement. Use your business data to see what sells with what. Place commonly purchased together items next to each other and drive sales.
- Thank your customers. Email customers a thank you note based on a recent purchase and they will be back. Your software can make this type of marketing easier.
These tips are offered as part of a series from Tower Systems, a POS software company serving more than 3,500 small business retailers with specialist POS software for a range of retail niches.
Every day through our software, advice, support and training we provide help beyond the software, help to make a genuine difference to the small retail businesses we serve.
