We have had a terrific first three days of the Reed Gift Fair in Melbourne. Starting Saturday, our stand was busy as we met with plenty of new prospects for our software. We are also grateful to catch up with plenty of existing customers.
We are loving being the only POS software company at the trade show.
The AI tools in our POS software are a hit along with other innovation we have on show like theft mitigation and awesome time saving opportunities.
Today is day four and we are recharged and raring to go.
Trade shows are a wonderful way to be discovered by potential customers who otherwise may not ever hear about you. They can see you in a space they understand, and intentionally visit.
Our approach to trade shows is no pressure. We don’t chase people. Those who want to walk past the stand and understand what we do can see it in our collateral. Again, no pressure. People who want to know more can sit with us a while for a chat.
This approach works as we have seen people walk past and notice us and, then, sometime later, come back for a chat. We treat it as we want to be treated ourselves when shopping – let us do our thing, on our timing – when we’re ready, we’ll approach.
Tower Systems has been doing the Reed Gift Fair in Melbourne for many years. This year is fresh in that we are seeing a more diverse group of retailers, which is good. jewellers, garden centres, gift shops, homewares shops, toy shops, baby shops and newsagents have attended so far. These are all vertical retail channels we serve with our POS software.
So, as we saddle up for day four of the Reed Gift Fair in Melbourne we reflect gratefully on the opportunity to be here and to be found. It’s good to be here and wonderful to ge to speak with so many indie retailers.
Our ideal customer is a local small retail business in one of the verticals in which we specialise. We’re not after big businesses, franchises or chains.
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