A Tower Systems team members was in a retail business recently using POS software solution from another company and experienced a considerable failure of loyalty software. After making the purchase and leaving the store, our team member was called around ten minutes later with the news there was a voucher for them. It turns out this other POS software is slow at producing vouchers, meaning they often are printed minutes after the sale is completed – meaning the opportunity it lost.
Vouchers need to be printed with the sale, instantly, if the business is to leverage the maximum opportunity. This is vital to the success of any loyalty program – pitching to the shopper while they are still able to easily shop. This is what the Tower Systems POS software does – best practice loyalty in our POS software.
Calling a customer after they have left the shop is an epic fail for the POS software and a problem for the retail business.
The experience was a reminder to us that we have not the loyalty offers in our software right in terms of mix, facilities and speed. It also showed us a competitor’s weakness first-hand.