A tech company recently sent out a survey on 2015 activity to their customers with an out of date logo, a design from the 1990s and a follow up thank you note referencing 2014. These three missteps made the business look unprofessional in its approach. They made it an easy target for anyone wanting to show weaknesses in the business. Their communication also provided some fun for competitors.
Since online is so vital to business today it is important that your online and electronic communications are on point: professional, using your current logo and art, referencing current activity and followed up with relevant material.
Software companies and all businesses need to be professional in every contact as the last contact could be the one on which we are judged.
