Small business retailers often state the point of different their small business offers but too many do not live the point of difference.
Take customer service, for example.
Many small and independent retail business owners I know say they offer a better and more personal service than big retailers.
Retail shoppers often judge service by ease of doing business, the returns policy and any barriers along the way. Too often, small and independent retailers have barriers that get in the way of their goal of better customer service. Barriers such as hand written signs about eating in the shop, a notice about a credit card surcharge or an inconsistent returns policy.
If you say your customer service is better than your bigger competitors, live it every day. Believe in yourself by doing what you say.
Small and independent retailers who do this – who carry through with actions the words they pitch about their business – tend to be more successful.
Tower Systems helps small business specialty retailers to live their belief in their business through business processes, platforms and tools that drive consistency and deliver better quality and more personal customer service. These and other benefits are at the core of the Tower Systems POS software.
While we are a POS software company, we play an important role in helping small business retailers believe in themselves.