Being the only software company exhibiting at the Sydney Gift Fair has been terrific for tower Systems and we have two days to go. Already the company many new prospective customers looking at the software and even better connections with many existing customers.
The experience over the first three days is a reminder of the value of being at trade shows such as this to help small business retailers learn more abut the software and improve the returns they achieve from their IT investment.
While we are happy to have the show to ourselves, any POS software company serious about newsagents, gift shops, garden centres, pet shops or jewellers ought to be at this show given the mix of retailers we have already seen. It is good customer service to do so.
