Several weeks ago Tower Systems launched a direct Magento e-commerce platform link, in addition to the excellent web-store link in our smart POS software.
The Retailer to Magento Link uses the Tower Advantage Link platform to allow Retailer to connect directly to Magento. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the Magento API.
What is Magento?
Magento is one of the world’s most popular e-commerce or webstore platforms. Being built on open source technology provides a flexible shopping cart system, giving you control over the look, feel, content and functionality of your online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools. Find out about Magento at www.magento.com
How does the link work?
The link works by using the Magento API allowing the TALink platform to connect to Magento and synchronising on a periodic interval or request basis.
Stock
Retailer becomes your master stock database. You flag what stock items you want to appear on your web store. Descriptions and extended descriptions are added as your product names and descriptions in Magento.
Department and Categories
Your Retailer Departments and Categories become Categories and Sub-Categories in Magento. If you choose to link these, your existing structure will be mirrored and managed in Magento automatically. If, however, you decide not link your Department and Categories in Magento, you can allocate Categories manually to products once they are added.
Classifications
Retailers Classifications are treated as Attributes in Magento. If you choose to link these in Magento your existing Classifications will be mirrored and managed in Magento automatically. If, however, you do not want this to occur you can manually manage your own Magento Attributes.
Prices and Quantity On Hand
You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore price can be performed in Stock Manager. Once new prices are set, your web store is updated automatically.
Quantity of hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Magento. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Magento.
Images
The images you set against stock items in Retailer are automatically uploaded to your website. If images change, then old one is removed and the new one is added. You can upload as many images, as you like per stock item.
Customers
Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales.
Sales
These are downloaded on a periodic basis and imported into Retailer. These are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged added to you main sales data, giving you excellent control over how you report on your webstore sales.
This is just some of the information we have to share about this exciting and leadership innovation from Tower Systems.
