Every week we get to see many different retail situations through our work with small business retailers. The most exciting shops we visit are those that challenge our perception of that type of retail business. This happens when we go into a shop expecting to see a certain range of products or a certain type of display because of the type of business it is and we actually find something quite different, far more exciting, something that challenges the perception of the business.
Through our work with retailers we share the insights we see, this ideas we pick up and the excitement we feel when we see something unexpected.
So, beyond the POS software and the technical work we do we share good retail, retail we like, to encourage change elsewhere.
We try things ourselves in our own shops, like the greening of the magazine department in our own pop culture newsagency as shown below. Introducing plants to the magazine department has resulted in excellent shopper interaction.