One of the most valuable ways a retailer can differentiate from a competitor is to change how items are sold. Through the Tower Systems POS software, retailers have multiple ways of doing this. One successful way is the transactional multi-buy, where a customer can save money by purchasing more of an item in one transaction.
We see the transactional multi-buy approach working well in toy shops, pet shops, newsagencies and gift shops. Retailers in each channel use it differently and with different products. This is a beauty of the facility – it is easy for a local retailer to setup such a campaign and then flip to another. It enables the small business independent retailer to be flexible and constantly change their approach.
Changing your pitch in store around what the shopper purchases is important. It differentiates you from others with the same product. It speaks to your local offer and enables you to own your value proposition.
This is smart for small business retailers. we are proud our software makes it easy to setup and simple to manage and insightful in the post activity reporting.
Any business selling items shoppers will collect or purchase for collectors would benefit significantly from the transactional multi by facilities in the Tower Systems POS software.
We back the facilities with training, in-store management advice and even post event analysis – helming retailers to understand the full value of the campaign they have run.
Making it very easy, all the retail employee need do is scan items. The software applies any appropriate multi-buy discount. You do not even have to scan all the items after each other. yes, the software is smart enough to detect items at any point in the sale and to grow them together. This is vital to streamlined throughput of shoppers at a busy sales counter.
Beyond the software, Tower Systems is grateful for the support of many retailers in the continual enhancement of the software, to enable us to bring valuable in-store marking tools to retailers with whom we partner.
Transactional multi-buy is an important tool for small business and independent retailers. We have excellent case studies we can share to illustrate the value.