Newsagents using the Tower Systems newsagency software were provided coupons for auto-serving on customer receipts to help drive shopper engagement with the Pacific magazines shopper promotion.
We worked with Pacific Magazines on the production of several coupons and provided advice to our 1,750+ newsagent customers on how to include the coupons on receipts to leverage the competition opportunity.
This supplier engagement on behalf of our customers is another way Tower Systems adds practical value to its customer relationships. It is a service we provide suppliers serving all marketplaces in which we have specialist software.
The auto-serving of ads and coupons on receipts is something we have done for many years.
This is another example of the Tower AdvantageTM.