Shoppers are tired of points-based loyalty programs where the value of points is challenging to understand and where rewards are difficult to access.

Take the retail group where shoppers have to sign up for the program and spend $500  in-store to accuse 500 points that are then converted to a limited life voucher sent to the customer.

This type of program does not make sense when you look at the hopes the customer has to jump through.

Compare it to a competitor offer where a shopper can have a $$ award on their receipt from the first purchase. No sign up. No delay in accessing benefits.

The Tower Systems POS software handles both the scenarios outlined above. Our preference as retail experts is for the latter. We say this based on years of working with independent small business retailers. While the points approach is where loyalty started, it shifted a few years ago and now more retailers prefer the $$ benefit on retail-ts because their customers react so well to it.

The example above where the customer has multiple steps to reach. These steps act as barriers. Shoppers can forget about the goal as they work through the barriers.

Don’t believe us, ask shoppers. Present the two scenarios. Ask which they prefer. We have done this. 5:1 they prefer the $$ off showing on the receipt without sign up. They love it in fact.

The feedback we have from customers is the Tower Systems POS software loyalty offerings are best-practice for retailers and for shoppers, they genuinely add value of retail businesses, costing a fraction of the gross profit achieved from incremental business driven by the program.

3 likes