Employee theft in small retail businesses remains the biggest single concern among small business retailers and the biggest single cost to retail businesses.
We say this based on evidence of interaction with 3,500+ small business retailers in our user community and from working with plenty of retailers outside our user community, helping them to deal with the hurt and cost of discovering theft by retailers.
We have tried many approached to getting the attention of small business retailers on the issue of theft. One of the most successful means of engagement has been this cheeky video from us. It gets attention.
We have used it through YouTube as well as other platforms. It works a treat, gaining thousands of views.