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Free marketing resources for small business retailers
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No minimum card transaction promotion
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Small business retailers need to be aware of a growing push by credit card companies around a no minimum for card use. When it comes to card use, thanks to smart integration our retailers have plenty of control over how cards are used and any charged applied to their use. Here is one of several promotional videos circulating on this no minimum campaign.
Managing the POS software help desk between Christmas and New Year
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We have ensured we have a team of professionals, live in the office, to help small business retailers with any query about our POS software between this Christmas and New Year period.
While it is often slower than through the year, we ensure we are resourced to cover any situation that arises.
Ensuring access to the office-based service is vital as the office-based team has access to more resources than those not the office.
For decades we have offered office-based coverage in this time, refusing to close in these days between Christmas and New Year as many companies its do. We are grateful to be in a position to offer this support coverage.
Proud of our beautiful software helping small business retailers
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Advice for small business retailers confronted by a cash flow challenge
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We are often asked for advice and help outside what is usual for a small business POS software company. Recently, we were asked by a customer for advice on holding a cash-flow challenge. Here is an article we offer our customers on this topic. It shows the extent to which Tower Systems can help, beyond what is usual for a POS software company serving small business retailers.
Cashflow can get very tight in any small business. How you deal with it is a test of leadership.
The common approach is to hide from those to whom you owe money. That only serves to harm your business and put you under more pressure.
Here is our practical advice on how to deal with a cashflow challenge:
- Understand the problem. Know if it is short term or long term. Be certain about the role you have played.
- Own the problem. Fixing this is on you.
- Develop a plan and document it succinctly:
- To borrow if appropriate.
- To put more of your own money into the business.
- To cut overheads: labour, rent.
- To convert more stock to cash.
- Work our what free cash you have availabke from your weekly trading.
- Ensure all creditors receive payments, no matter h0ow small. Regular payments reflect your commitment to goodwill. They also show you are not playing favourites.
- Talk to your creditors, apologise, outline your plan, ask for help.
- Act. Every decision, every action you take must work to addressing the cashflow challenge. If you have created a plan(point 3 above) act on it immediately. This is not a time to overthink things.
- Invest. If your cashflow challenge is because of a decline in traffic, not spending money chasing traffic will only make the problem worse.
If your cashflow challenge is more serious than a short to medium term plan could resolve it could be that your business is insolvent.
Company directors have a legal obligation to not allow their businesses to trade while insolvent.
Many have been in this situation. You can come out the other side by acting sooner, with commitment and with transparency to your creditors.
Merry Christmas from Tower Systems
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Christmas greetings from Tower Systems
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Merry Christmas to one and all. Thank you for a wonderful 2018, a year of growth and joy.
We are grateful to our customers for their support and help, for the opportunity to serve and help make small businesses stronger and more valuable to their local communities.
Thank you.
Office based Saturday support closed today
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Based on past years support call traffic retailers will be too busy to call the office today. So, we are closed. However, all of our after hours numbers are live and working, here to help in an emergency.
Good Christmas trading everyone!
Christmas / New Year trading hours
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Here are our Christmas / New Year office. hours. Our comprehensive site after hours phone network will remain available throughout:
December 22nd Open 7am Close 2pm (or earlier if desk is quiet)
December 23rd, 24th, 25th, 26th Closed.
December 27th Open 8:30am Close 5pm
December 28th Open 8:30am Close 5pm
December 29th Open 8:30am Close 5pm
December 30th, 31st January 1st Closed
January 2nd,Open 7am Close 5pm
January 3rd, Open 7am Close 5pm
January 4th, Open 7am Close 5pm
January 5th, Open 7am Close 5pm.
Our after hours numbers will be live throughout, for urgent system down situations.
Welcome new customers
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Reflecting on 2017, as the year draws to a close, we are grateful for all the new customers who joined us this year.
We are grateful to those installing our software as first time computer users in their businesses.
We are also grateful to those who switched to our software from other POS software – there has been plenty of this in 2017.
To help new customers settle in with our software and our customer support we have a structured welcome process, with assistance provided outside the usual help desk – until new customers reel well settled in their use of our software.
We understand the challenges small business retailers face and do all things possible to ensure their settling in with our POS software is gentle and useful.
Helping small business retailers reduce the impact of employee theft
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For many, years Tower Systems has offered small business retailers access to professional help in detecting, reducing and prosecuting employee theft. In our small business POS software we have excellent services that support this.
In our management team we have skilled professionals who have helped police, prosecutors, insurers and others in situations of employee theft. Our approach is evidence based, professional, discrete and thorough.
Our theft mitigation and theft management services are handled at the leadership team level of the Tower Systems business as this is where the experience lies through helping retail businesses in a variety of retail sectors.
In our decades of experience, it is essential the business draw a line in the sand on the issue of employee theft. This is best done by the establishment of a theft policy. This is best done as a document that employees sign. We provide our customers with a template theft policy. We share this here today for anyone to see and consider for their business.
THEFT POLICY
- Theft, any theft, is a crime against this business, its owners, employees and others who rely on us for their income.
- If you discover any evidence or have any suspicion of theft, please report it to the business owner or most senior manager possible immediately. Doing so could save a considerable cost to the business.
- We have a zero tolerance policy on theft. All claims will be reported to law enforcement authorities for their investigation.
- From time to time we have the business under surveillance in an effort to reduce theft. This may mean that you are photographed or recorded in some other way. By working here you accept this as a condition of employment.
- New employees may be asked to provide permission for a police check prior to commencement of employment. Undertaking the police check will be at our discretion.
- Cash is never to be left unattended outside the cash drawer or a safe within the business.
- Credit and banking card payments are not to be accepted unless the physical card is presented and all required processes are followed for processing these.
- Employees caught stealing with irrefutable evidence face immediate dismissal to the extent permitted by local labour laws.
- Employees are not permitted to remove inventory, including unsold, topped, magazines, unsold cards or damaged stock from the store without permission.
- Employees are not permitted to provide a refund to a customer without appropriate management permission.
- Employees are not permitted to complete sales to themselves, family members or friends.
- Every dollar stolen from the business by customers and or employees can cost us up to four dollars to recover. This is why vigilance on theft is mission critical for our retail store.
PLEASE SIGN AND DATE YOUR ACKNOWLEDGEMENT:
Small business web development advice: beware offshore developers
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We have been helping another small business retailer who engaged what they thought were a local Australian web development company. In fact, they engaged a local company for sure, which was a front for an offshore developer.
We were brought in because the website delivered was broken, not working and not to the requirements of the business. The paperwork signed, in the fine print, showed that the local business the small business owner they thought they were contracting was in fact a sales agent with no contractual responsibility.
It is vital small business retailers know who will do the web development work, that they have easy access to them, that they are local, that they understand the business, that they understand d local requirements, that they have good English.
If a web development proposal is cheap it is probably cheap because of corners being cut. Offshore developers cost significantly less than Australian developers. There is a reason for this,. This is what we say to small business retailers – beware, be careful, m understand what you are buying, understand for sure what the outcomes will be.
Here at Tower Systems we take web development seriously. We offer a 100% local service backed up by local support. We understand retail. Especially the type of retail channels in which we service. We have many websites we can share as reference sites, showing the wonderful commercial outcomes we have delivered to our customers.
Our POS software integrated websites serve a single inventory database between physical store and online store.
The Tower Systems web development team is skilled in WooCommerce, Magento and Shopify. The company has plenty of sites it can show in a live portfolio of successful e-commerce sites, serving shoppers in Australia and internationally.
The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.
But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.
Tower Systems makes Christmas easier for small business retailers
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Small business retailers love free one-on-one POS software training
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Small business retailers who use the Tower Systems POS software have access to unlimited free one-on-one training.
The free training is scheduled at a time to suit and to cover areas of the software requested by the customer.
We have some customers who use the free training to top up their knowledge, others use it to train new staff members while others use it to be surprised at what they don’t know about the POS software. We even have some who take up the opportunity to have us review their business and provide strategic management advice on what we can see in their business data.
Delivered by one of our customer service experts, the training is tailored to each retail situation, to ensure it is useful to the person for whom the training is being provided.
Booked through our head office and managed in a structured way, this free training service provided was unique when first launched, it put us in a leadership position. Today, we maintain that leadership through the scope, professionalism and practical help provided through the training.
Here at Tower Systems our motor is we’re here to help. This free training service is another way we live the motto every day.
POS software users love transparency of help desk workload
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Retailers using our POS software are loving that they can see how busy our help desk is at any point in time. The dashboard they have access to shops calls in the system, calls being worked on and calls closed for the day.
The link between our CRM system and the customer service web portal is another initiative delivered by Tower Systems demonstrating transparency. We think this is vital for small business retailers in considering a POS software company. It shows that there is nothing to hide and that facts matter.
These data points are updated live, providing current information, helping retailers make decisions about their use of our personal help desk service.
Given that our small business retailer customers have other options for accessing service, the information we share can help them consider these. For example, we have more than 700 articles in our knowledge base. This is searchable in plain English. It offers customers easy access to useful outcomes. Plus, it continues to grow.
Christmas greetings from Tower Systems
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We are proud of the Christmas theme of our POS software website in these days leading up to Christmas. Developed in-house by our creative team, the image reflects beautifully the joy of Christmas through a family setting. For our small family business this is perfect.
POS software Shopify link helps small business retailers enjoy Christmas
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Small business retailers using the Tower Systems POS software Shopify link are reporting terrific engagement with shoppers they may not have otherwise found.
Thanks to a direct link between the POS software and Shopify, retailers have one place for managing inventory that is in-store and online. This saves time, reduces mistakes unbend makes management of the online presence easier.
The Shopify link is one of three direct POS software / e-commerce platform links in the Tower software. These three are in addition to a weblink that helps the POS software connect to any website.
Through the Shopify link, data is transferred – inventory and sales – in a structured standard way required by Shopify and in line with the requirements of that business. It is fast, easy and powerful.
Tower Systems is proud to have brought plenty more small businesses online thanks to its work with the folks at Shopify.
Free one on one POS software training for small business retailers
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Our POS software customers have access to unlimited free one-on-one training. We gratefully offer this as we know it helps our customers get more from the software and that is us doing our job.
We have structured training options as well as free-form where we follow the requirements of any customer diving deep into the software to serve specific queries and needs they may have.
This free one-on-one training is in addition to our group training and user meetings.
Our customers can send a request to schedule free training to bookings@towersystems.com.au.
Small business Toy Shops loving our POS software this Christmas
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We appreciate the feedback from toy shops using our toy shop software for streamlined trading this Christmas season.
Our software is helping these businesses not only with the traffic surge this Christmas season but also with:
- Buy now pay later options.
- Easy to manage Lay-By.
- Staff performance tracking.
- Loyal shopper rewards.
- First visit shopper rewards to drive a deeper basket.
- Age tracking to ensure sales are within the law.
- Serial number tracking.
- Warranty management.
- Customer recall.
- Selling hampers.
- BOGO offers.
- Volume deals.
- …and plenty more.
Being well established in the toy shop software space we are well positioned to help independent toy retailers to achieve good outcomes for their businesses that transact well beyond the Christmas season.
TOY SHOPS: OUR SOFTWARE IS MADE FOR YOU.
Toy shops have unique needs. Your business is personal. You need a software company committed to serving you and committed to helping you more efficiently transact with your suppliers.
From the sales counter to the back room, Our Toy Shop Software is fit for purpose. It is not everyday POS software. No, this is Toy Shop Software.
WE MAKE IT EASY TO GET UP AND RUNNING.
We come to your business, install the software and train you and your staff, face to face, jargon free. We give you a personal support contact as you settle in.
WE REMEMBER YOU.
After the installation is done you can call us for help and a real person answers, with their name. We offer follow-up training and assistance. Our help desk is in our Hawthorn office. You are welcome to visit at any time.
YOUR SOFTWARE KEEPS EVOLVING.
Thanks to advice from our customers your software continues to evolve, meeting changing needs, keeping our customers up to date.
WE HAVE YOUR BACK.
If you are confronted by employee theft, customer theft or falling business performance, we are there for you. We have experience with police prosecutors, helping to convict employees who have stolen. We have helped turn around businesses confronted by trading challenges.
Tower Systems is not your usual POS software company. The best evidence of that is that I am writing to you. I am the founder of the company. My contact details are on this letter. I personally stand behind what we sell.
The software helps you personalise the shopping experience such that price and other comparisons with national retailers is difficult.
Christmas gift: small business POS software update launched
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In plenty of time f0or Christmas, Tower Systems has commenced beta release of a beautiful POS software update that delivers access to three completely new facilities through which our customers can expand the reach of their businesses.
his update, like all of our POS software updates, will be available for o0ur customers to install when they choose. We don’t believe in surprising people with an unexpected update. hence, our process is advance-noticed, structured and considerate.
This latest update is a thrill for us thanks to the new tech areas we cover that we know will be loved by plenty of our customers as they seek to expand their small businesses.
The update is available to all Tower AdvantageTM customers at no extra cost.
Tower Systems helps community groups with POS software
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For years, we have gratefully em braced opportunities to support community groups by providing POS software at no cost or low cost to enable the community enterprises to do their good works more efficiently.
The donations of software, time and event hardware by us is part of our social responsibility commitment program where we seek to work with those we see helping to make Australia a better place.
We are able to do this thanks to the support of our customers.
Seeing the benefits community groups to individuals and their local communities is a joy, especially at this Christmas time of the year.
A Tower Systems first helps small business retail
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Tower Systems last week launched a world-first, POS software integrated in-store over the counter buy now pay later, backed by an ASX traded corporation, with the retailer being paid regardless.
While facilities like buy now pay later have been available for some years, this is the first that is POS integrated for this consumer-focussed finance facility.
This solution is seen by small business retailers as a more valuable replacement to LayBy in that goods do not have to be stored in the business and with financial settlement guaranteed and faster.
By integrating within the POS software and not merely at EFTPOS processing, the solution is better for the shopper, the retailer and the finance backer.
Tower Systems has worked direct with the ASX traded financier to bring this to life online and in-store.
Retail management advice on maximising the Christmas traffic opportunity
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Every Christmas, retail businesses see more shoppers in-store, buying gifts and items for seasonal celebration. However, the shops are usually too busy for the retailer team members to engage with traditional loyalty programs that require sign up.
This is where our amazing discount vouchers loyalty program options work a treat.
Without any sign-up overhead, the vouchers work all by themselves, bringing shoppers back or, better still, getting them to spend more than expected in that visit.
Stores that want to connect with shoppers and understand who they are can do so with our discount vouchers, because they are smart and can work with card based loyalty. In fact, shippers who sign up and go that extra step for the business can get an extra reward as a result, if you wish.
Simply by offering discount vouchers this Christmas you will get a boost with monomial cost and zero labour overhead. You can enjoy the traffic, love the traffic, and do well with a loyalty offer that works brilliantly to make the most of Christmas.
Tower Systems offers the tech and business practices to back the tech into real revenue growth for small business retailers.
Proud of our software for gift shops
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The Tower Systems software for gift shops is winning kudos this Christmas as it helps retailers to make the most of this wonderful retail season.
Proud to be a Xero partner through our POS software
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Xero does not permit all POS software companies to partner with them. This can get those who miss out offside, talking their product down. Tower Systems has been a Xero partner for years, delivering a beautiful easy-to-use PO software Xero link.
Xero POS Software Integration
Save time, eliminate bookkeeping costs, cut mistakes and make better business decisions sooner with the Tower Systems POS software Xero integration.
The Xero integration designed by Tower Systems, working with the folks at Xero, makes it easy for small business retailers to cut accounting paperwork and thereby tap into time and money saving benefits.
We use our Xero integrated POS software ourselves. This enables us to provide practical advice on how to benefit the most from Xero and our POS software working together.
Our customers have access to our in-house CPA, to provide a professional accounting perspective on the link and how to get the most from it.
Tower Systems is a unique POS software company. In addition to serving 3,500+ small business retailers, we own and operate several retail businesses as live test sites. Our in-house CPA manages the accounts for these retail businesses.
Find out more, watch this video:
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