Tower Systems newsagency performance benchmark study under way

We are deep into our analysis of basket data for small business newsagents as we undertake the work involved in our fourth benchmark study for the last year. This latest study looks at business performance data from October 1, 2017 through to December 31, 2017 and compared it to the same period a year earlier.

This benchmark work is done without cost for newsagents and their suppliers. It is something we have done for more than fifteen years as part of our commitment to helping small business retailers.

The report is respected as a guide to overall newsagency business performance and the early identification of category performance trends. We are glad that so many fine it of use.

We sent out the call to our 1,750 newsagency business customers with this email on January 1:

Q4 2017 NEWSAGENCY SALES BENCHMARK STUDY.
I am preparing a new benchmark study for the newsagency channel to look at the latest sales trends overall and in key product categories for the fourth quarter of 2017. This quarterly newsagency sales performance study will help newsagents see the future based on the data trends. Click here for my last report.

How to participate.

  1. Please run a Monthly Sales Comparison Report for 01/10/2017 – 31/12/2017 compared to 01/10/2016 – 31/12/2016.
  2. Tick the category box. IMPORTANT.
  3. Tick to exclude home delivery and sub agent data.
  4. DO NOT tick the supplier box.
  5. Preview the report on the screen. Save as a PDF and email this to me at mark@towersystems.com.au.
  6. Read the report yourself and see what it shows you about your business.

I will email the results to all participating newsagents and publish the results on theAustralian Newsagency Blog as a service for all newsagents.

My work with this channel goes back to 1981 when I wrote newsagency software to manage newspaper home deliveries. That software evolved into Point of Sale software and has been rewritten as software technology has changed. 

I own and run three newsagencies. Over the years I have had three others. I am a 50% shareholder in and CEO of newsXpress, the newsagency marketing group.

Tower Systems serves 1,750+ newsagents with best practice newsagency software. Overall, Tower Systems serves in excess of 3,500 small business retailers.

Mark Fletcher
M | 0418 321 338

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