We help small business retailers send targeted marketing emails to drive shopper traffic

Thanks to the Events facilities in our POS software, Tower Systems customers can export email address data to create lists for targeted email marketing and customer service campaigns.

Our small business retail customers can use Events to tag life events, customer purchase activity, repairs and more. This information, with multiple allowed per customer, enables you to be focused in your marketing.

Our customers can use the Events tools to build a marketing database based on what has been transacted through the Retailer POS software.

1. A jeweller may use Events to track events such as anniversaries, life events for the customer and family members. Jewellers could use Events to reach out to all customers who have purchased an engagement ring in the last year or two years.
2. A pet store may use Events to track worming details for dogs and therefore have a platform through which to remind customers on a treatment purchase being due.
3. A bike shop can use Events to remind customers of a service due, The software easily knows who to specifically target for the reminder – this reduces the opportunity for spam..

Once you export the email addresses, you can import them into Mailchimp. Mailchimp is a fantastic tool for sending beautiful emails and tracking recipient engagement.

If you have a website, you can use Mailchimp to automatically email abandoned cart shoppers. These are shoppers who put products in their basket and then leave (abandon them) without completing their purchase. We have seen these abandoned cart emails work with 10% and more of them leading to purchases, which would have otherwise been lost to the business.

A business website without an abandoned cart strategy is missing out.

You can access Mailchimp direct and they can provide you with help on its use. Our focus, as the POS software company, is to provide you with tools for extracting target data for you to use in reading your Mailchimp target list.

We have wonderful, easy to access and read, resources in our POS software self-serve knowledge base to help with the POS software – Mailchimp export.  

All supported causers have access to Events.