Here at Tower Systems, we only sell to and support small business retailers with our POS software. There is a good reason for this.
Small business retail is different to big business retail.
A company with one big business customer and many small business customers will always put the big business first.
By serving only small business retailers with our POS software we get to treat everyone the same. We respect everyone on the same level.
This is fair. This is just. This is how we want to run out software business.
All customers are equal. In a software company with big business customers and small business customers this is not the case. Indeed, in that type of company, small business customers can be lost and not heard.
Here at Tower Systems every customer matters, every customer has direct contact details for real people in our company, decision makers. There is no hurdle, no secret door, no access based on your size because, here, size does not matter.
We hear from politicians all the time about the importance of small business. Often, their words, from either side of politics, do not go beyond the words. We are different. We live, breathe and act small business every day. It has been in our DNA since we began.
Yes, we have said no to big business customers.
Yes, we have turned down opportunities to sell to a 50+ store network. That is not us.
We are comfortable serving independently owned small business retailers. We do it well and we know our customers appreciate it.
We say this today as there are POS software companies out there who take on all customers, big and small. If you are a small business owner and want your voice heard, consider this, consider how you might be heard as our customer versus as a customer in a business where you are mixing it with much bigger customers.
Size does matter. Being part of a community of like sized and like minded retailers is good for you and it is good for us as the goals of service will be more closely aligned.