We are grateful for the opportunity to get a sneak peek at Valentine’s Day 2019 results for several retail businesses … and the results are good.
On a same store year on year comparative basis we are seeing good for Valentine’s Day. As usual, the bulk of the sales were achieved in the last week … actually, in the last five days to be precise.
Valentine’s Day remains an important season in card and gift focussed businesses. However, this year we have seen some nice growth outside of these traditional businesses as more retailers take a more creative approach and play outside of what has been traditional for the season.
In our POS software customer community we have a diverse group of indie retailers. Whereas in the past, Valentine’s Day was narrow in engagement in retail channels, 2019 has seen greater diversity in engagement. This reflects the changing nature of retail, something that is especially evident in small and indie retail businesses.
Tower Systems only sells to small and indie retailers. We have no interest in large retail groups as we prefer to serve and rely on many rather than be dominated by one or two.
Already, the focus is on the next season, Mother’s Day. This is another opportunity to play outside what has been traditional.