newsXpress Southland is a card, gift and collectibles shop in the sprawling Westfield Southland shopping centre in south east Melbourne.
With rent increasing faster than foot traffic to the 300+ store shopping centre, the manager of the business needed to connect with shoppers outside.
Online was the obvious choice but time was limited. The goal was to find a solution that enabled the business to get online without any additional management or accounting time involved.
Xero partner Tower Systems provided an integrated Point of Sale software solution for in-store and well as online. This seamless link, coupled with complete xero integration, provided the time-saving solution the business was looking for.
“In the first six month, online revenue passed A$75,000”, commented Jayden Norton, Manager of the store.“This is a direct bottom line benefit for the business as there is no additional labour cost and no capital expenditure.”
“We could not have done this without the xero link as that enabled us to effectively open a second outlet without what in the past was additional accounting or bookkeeping cost.”
As the business has become more familiar with the Tower Systems and xero solutions it has evolved the online offering to be more comp0etitive against big retailers in the online space. This has seen click and collect and online LayBy launched.
It is with online LayBy where the business has benefited from the xero integration in that the shopper is able to pay over time, interest free, and the retailer is paid immediately. There is no additional accounting or bookkeeping work involved as the data flows from the website to the POS to xero without being touched by human hands.
A shopper adds items to their shopping cart, they select online LayBy, provide basic instant credit check data and fine the application approved or otherwise in seconds. The retailer is paid less a small handling fee with the finance company taking full responsibility for collecting payment.
With click and collect, the payment is handled online. This works best as to commits the shopper and turns the in-store visit to an easy collection. Experience has shown this is what shoppers prefer rather than having to worry about payment in-store. It also means one person can purchased while another can collect, with appropriate secure authority.
Doing this, flowing data from shopper through to xero in this way eliminates mistakes that can be made when data is re-keyed. It also saves considerable time and this is a tangible business benefit.
“Control and transparency of data at each step in the line is key for our business because like any small business every cent of margin is important” commented Jayden Norton. “The solution needed to be easy and neat for us and for our customers. Xero was a key part of achieving this.”
In addition to the xero integration, Tower Systems POS software integrates with Shopify, magento and WooCommerce – the three leading e-commerce platforms in the world. The web development team at Tower has enhanced these to offer a multi-store solution whereby independent retailers can trade under a single branded website rather than needing their own website.
“The xero integration is the back-office piece where real labour costs are reduced”, commented Gavin Williams, Tower Systems COO. “We only sell to independent small business retailers in selected retail niches such as bike shops, jewellers and garden centres. Having the xero integration is vital as they are all competing with big business and every saving, no matter how small, is loved.”
Tower Systems is an Australian based POS software company currently serving in excess of 3,500 small and independent business retailers. The company can be explo9red at www.towersystems.com.au.
Tower Systems owns newsXpress Southland.