A constant piece of advice we provide to our small business retail POS software customers who whom we have developed POS software connected websites is that websites are a hungry beast.
While the technical process of connecting your Retailer software to a Shopify, magento or Woo Commerce website, developed by us or someone else, is straightforward and the data flow of inventory details and images easy to establish, maintaining the site requires work.
Here are some tips from us designed to help you manage your website(s) for success. These tips are based on our own experience of developing sites for our businesses:
- Ensure your website stands for something. It could be that your online presence is through a different name or brand to your retail shop, to help you reach more people. The best websites stand for something clear, easily understood.
- Ensure your product photos are good.
- Don’t load all your shop stock on the website. Too much stock makes a website challenging to navigate.
- Get your shipping right. Like it or not, people want low or no cost shipping from online.
- Know your pricing model. You need to decide if you want online to be break even or loss making.
- Keep your content up to date, fresh.
- Offer multiple forms of payment.
- Fulfill orders quickly.
- Answer questions quickly, and completely.
- Work ion your website regularly … i.e. several times a week.
- Promote the website.
If you’d like a quote from us about having a website developed for you, consider completing ourweb questionnaire form.
Tower Systems undertakes web development in Australia, out of our head office based in Hawthorn, Victoria. This local and easy access serves our customers well in that we can answer questions and bring to the table our own local retail business management and operation experience.
Or POS software connected website solutions cover many different retail channels and offer myriad facilities and experiences on which prospective customers can draw in considering their plans.
We also provide practical advice and help to retailers who are keen to resolve questions on management of their website once they are up and running. This blog post provides some insight into the knowledge and services we provide in this area.