For years now we have preached to the value off receipts as a valuable marketing tool for small business retailers. Today, in 2019, we see value continuing to be unlocked by retailers as these simple, low-cost, docs are handed out and turned into incremental business.
We back our awesome, flexible, beautiful and value promoting receipts with business training so that execution in any type of small retail business, through our POS software, is leveraged to fulfilment.
For many years we have offered the ability for retailers to produce advertisements, coupons and other collateral in customer sales receipts. Our Point of Sale software serves the coupons and advertisements according to criteria established and maintained by the retail business.
We recently saw an excellent example of the value of using receipts to drive sales in a retail business. This client, a gift shop, included a special offer of a percentage off the purchase of a particular but slow moving category if purchased within a few hours of the just processed sale.
The coupons were included on sales of only certain products. The retailer was keen to see if they could affect the behaviour of customers and break with usual buying traditions.
During one day, just over one hundred coupons offering the 25% off were served to customers, as part of their sale receipt.
By the end of the day, 35 coupons had been redeemed. Product sales for the day for they target category were just over double the usual number. Some customers purchased three or more.
For no cost at all, the engaged retailer was able to leverage existing traffic to increase sales of the target product category by more than 50% for a 25% discount off retail. Their margin on each item sold was still close to 50% thanks to proper preparation of the promotion..
This is just one example of many samples we hear about where retailers have used marketing tools in our Point of Sale software drive sales efficiency from existing customers.
Tower Systems helps its retail partners by developing coupons for printing on receipts and through through training for proper and successful in-store execution of the opportunities provided by the receipts.