Small business retailers across Australia have demonstrated the value and commitment of their businesses in local and regional communities through the challenging time of the bushfires this year.

With most small businesses locally owned and staffed, they have been well placed to offer the practical support and comfort to other locals impacted by the bushfires.

We have seen small business retailers through their businesses open to local support groups, be collection points for practical assistance, be refuges and be places through with local stories can be heard in the broader Australian community and, indeed, around the world.

While big businesses that operate in regional Australia do employ locally, it is the small businesses where owners live and engage locally that carry the local stories and the local community. This is small business in action. It is why government support of small business is vital and more efficient in that a dollar into a local business is far more likely to benefit the local community than a dollar into a big business that is owned in the city or offshore.

Tower Systems only sells its POS software to small businesses, local businesses, independent businesses. This is our community and we are grateful to have seen first hand the good work done by this community through the 2019/20  bushfire season which, we add, is not over yet.

We see many glib marketing pitches about shopping local, so many that we tend to ignore them. It is the actions speaking louder than words that really matters as this is small local businesses serving their local communities, staying open, creating work and enabling local communities of have a semblance of normality. Seeing this is what matters most in fire ravaged areas – a semblance of normality as much as is possible and practical.

It is critical for Australians to shop small business first, to shop local first as much as possible in 2020 to facilitate rebuilding of communities across Australia. This has to be our goal and it can only be achieved through grass roots engagement of all Australians.

Spending local in small local businesses can be as beneficial as donating money to a recovery charity.

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