Points are dead in retail loyalty rewards. They have dubious value. Everyone offers them. They serve the businesses more than the shoppers.

While our awesome specialty retail POS software offers points based loyalty, it is our other loyalty offer that retailers and shoppers love. It’s unique, based on real value, able to be setup for no cost and is easy to adjust as the business needs change.

Better still, this unique and game-changing approach to loyalty offers one-time or rare shoppers an opportunity to spend more in a visit, making that one-0time list more valuable to the retailer. It encourages greater spending. It shows the way.

Big businesses don’t copy this unique approach to loyalty because it does not work for their selfish business model. It is differentiating for indie retailers, especially local retailers who are competing with big businesses.

Tower systems pioneered this fresh approach to loyalty in 2013. We have tweaked the loyalty tool in pour POS software since, keeping it fresh and ensuring that it serves the needs of our retail partners.

In competing with online, this loyalty tool is an easy winner. It appreciates the shoppers in-store in a way that online cannot do. It encourages, respects and appreciates those in your shop today and that alone can be the trigger to get them even more engaged with your shop.

It is that simple and successful. We have hundreds of success stories with this tool.

Points are dead if you want your business to compete. Tower Systems offers tech built into our POS software and we back this with business training and advice on implementation. It is genuinely a game changer, a unique loyalty solution fort small business retailers.

Loyalty systems have been around in retail for decades. Too often, small business retailers copy big business, and fail.

A good loyalty system will get shoppers spending more, doling more than is usual, and doing this at little or no cost to a retail business.

A good loyalty system will be loved by shoppers.

A good loyalty system offers shoppers flexibility.

A good loyalty system has little or no management overhead.

A good loyalty system reveals insights about your business that are helpful, impactful and revealing.

A good loyalty system helps you grow your business, helps you make your business more valuable.

This is about Loyalty 2.0 – a fresh approach to shopper loyalty for small business retailers.

What we offer embedded in our Tower Systems POS software is an awesome solution, ready for use in any type of shop.

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