The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

POS software loyalty solutions for small business retailers

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The Tower Systems POS software offers  several proven loyalty software solutions for driving shopper engagement.

  1. Thank you voucher. You set the rules and term. Tis works best for shoppers who shop with you infrequently.
  2. Loyalty points. Tried and true. Old-school. But people love it. Data driven.
  3. MultiBuy. Like the coffee card, but better.
  4. Plus, a mixture of all 3 if you want. yes, the best of everything, easily setup in our POS software.

When it comes to delivering shopper loyalty solutions, our POS software has you covered, tailored to the needs of small business retailers.

For years, retailers, especially independent and small business retailers, have been told to follow retail giants and reward loyal shoppers with points that can be redeemed for gifts and discounts.

Dutifully, many small business retailers acted on this – but without a thought-through strategy to achieve the best outcome for the business.

Without a financially rewarding outcome for a business, a loyalty program is worthless.

This is why retailers, in any retail channel and in any retail situation – high street, shopping mall, rural and or regional – need options in terms of shopper loyalty rewards.

While a points based program is useful, it could be that the business will benefit from a different approach.

Good POS software will offer flexibility. This flexibility can add thousands of dollars to the bottom line performance of a retail business each year.

The Tower Systems Point of Sale software supports multiple loyalty options that include: a traditional points based approach, interfacing to the respected Vii Accumulate loyalty platform, interfacing to the equally respected Transactor loyalty platform, interfacing to Flybys NZ and offering a unique and flexible front end loyalty solution.

Having so many options available provides Tower Systems retail partners with commercially valuable flexibility.

The loyalty platform selected by a business depends on the needs of that business. A business that chooses POS software without broad flexibility will be limited in what they can achieve for their business with their software.

From a voucher to points to a free gift, our Tower Systems POS software helps small business retailers stand out, to bring shoppers back sooner and to guid them to spend more. This is good business for small business retailers and we are grateful to help.

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By Mark
The POS Software Blog

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