Point of Sale software from Tower Systems has been helping small business retailers navigate the challenges and leverage opportunities of this COVID-19 world.

Here we are almost four months in and COVID-19 is here and has fundamentally changed retail. The Tower Point of Sale software has helped retailers to quickly identify trends and thereby to respond to these in a competitive and timely manner.

In a more practical way, the Tower Point of Sale software has helped retailers access federal, state and local government funding support through the provision of accurate records that are key to meeting application criteria.

From a health and safety perspective, the Tower Systems Australian made Point of Sale software has helped retailers with shop floor management and staffing scheduling. This is key to providing a COVID safe working enviro9nment while helping the retail business to serve and transact.

More broadly, thanks to POS software Shopify, Magento and WooCommerce integrations, the Tower Point of Sale software has helped independent and small business retailers to transdact online for click and collect as well as for delivery. While often created in service of existing and local shoppers, the online connection has helped these retailers to find new shoppers who would otherwise not have known about the business.

Of all the COVID-19 related opportunities leveraged in the Tower Systems Point of Sale software, it is the insights offered through the data collected and curated by the software that offer the most value as this lays out a path ahead that is specific to each business using the software.

We have seen COVID-19 play out differently in different businesses. Some are up. Some are down. In almost all businesses there has been a shift in what sells and it is this shift, unique to each business often, that is most important to small business retailers.

Tower Systems has backed its software with COVID-19 workshops for its retailers, showing them how to use the software to better understand the COVID-19 impacts and opportunities in each business. This training and assistance is on-going as COVID itself is on-going.

Small business retailers in the Tower Systems POS software user community are, overall, trading well and with certainty that the software they are using helps shine a light on a path forward while at the same time offering understanding for the pathway behind.

2020 is proving to be a fascinating year in retail. We are grateful to our customers for their support and trust.

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