Click & collect is the buzzword retailers are talking about and have been talking about for several years. Too often, the talk is ignorant.

What is click & collect? It is when a shopper makes a purchase online and they travel to a store and collect the item. The online purchase is the click and the in-store pickup is the collect.

Click & collect is fundamental in any retail business today as it enhances the shopper experience and shopper efficiency. It also enables retail businesses to better manage time and resources in-store.

\Also, in 2020, being the year that it is, click & collect makes for safe retail, contactless retail.

In a click & collect scenario, the shopper chooses what they want online, browsing store inventory and making their selection. They pay on line, too. The goods are gathered together and set up ready for the shopper to collect in-store or even through curbside collection arrangement, meaning they might not even have to leave their vehicle. This is the ultimate click & collect situation, the ultimate convenient shopping experience.

Click & collect is something we have offered in our small business POS software for years, thanks to our integrations with Shopify, Magento and WooCommerce. We have helped many retailers bring this experience alive in their single shop situations as well as their multiple shop situations, where shoppers purchase online and can select, if they wish, the location from where they make the collection.

Click & collect is fundamental in retail today, it is a core service, a core consumer expectation and core to the revenue model of many retail businesses. It can be easily managed from the online purchase through to the back end store management.

Tower Systems is pleased to serve small business retailers in the click & collect space, pleased to help these businesses offer this useful and beneficial service as these businesses trade in evolving and unique retail circumstances.

Click & collect has come into its own in 2020 through the greater need for contactless retail. Making it accessible to and understood by small business retailers has been another part of the Tower Systems small business focussed mission, where we help small business retailers more effectively compete with big business.

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