There is plenty of talk from politicians, in the media and on social media about the need to create local jobs, in Australia, for Australians, about the need to provide opportunities for job growth.

Too often, the talk is the end of it, the talk is only talk.

The best way to create jobs is to buy locally. However, buying locally applies to all of us, including us in business. We need to buy locally as much as possible.

While I am not an economist, I think I am right in saying that the more of our money that we spend entirely pithing Australia, the more the Australian economy benefits and the more local jobs that will be created.

This is why in the retaIl shops I own we preference Australian made. Now, by Australian made we do not mean the products that limp over a line that says a percentage of the product has to be from Australia. No, we want the whole thing made here if at all possible as it is this that adds real value to our economy.

In our own business where we develop POS software, our biggest competitors are overseas companies that spend huge sums promoting through search engines and social media. We don’t spend dollars advertising on those platforms. Our investment is in our people, our software designers and developers, our help desk team, our admin people, Australians who will spend their pay check in the local economy with that spend helping the types off businesses we sell to.

To us, this is what shop local looks like. It is about understanding your place in the economy and knowing that your buying decisions can make a difference to other local businesses and hopping that those in control of those other local businesses support more local businesses.

The ripple effect of shopping and sourcing locally can be wonderful not only for the individuals benefiting but for the whole local economy.

The importance of this is something we leverage in our POS software by providing retailers easy ways to indicate locally sourced products, to help them in their shops and online to shine a light on locally sourced products. We have coded these tools into the software to make it easier for local retailers to monetise locally sourced products.

Shop local to us is much more than a poster or a slogan. It is about active decisions we make that help other local businesses, in the hope that their decisions, too, help other local businesses.

Now, if only politicians went beyond lip service on the shop local front, if only they actively engaged in this in terms of their personal spending and any spending then engage in on behalf of their constituents.

The real power in the shop local discussion is in the dollar. Spend the dollar in your hand locally and you make a powerful, and appreciated, contribution.

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