It’s a new financial year and with that we have new opportunities to consider. Today, we share our advice for small business retailers, local independent retailers, for the 2021/22 financial year. This advice leverages years of experience serving local small business retailers and, in particular, the experience of the last eight months in which the coronavirus pandemic has played a big role.
- Less is more. Many retail businesses can make more money carrying less stock. Yes, we know that sounds odd. But, it’s true. Too many retail businesses are full of stock, often too much stock, to make a shop look full. For some, this is a stack em high watch em fly approach. The evidence in data from hundreds of local retail businesses is that quitting dead stock, freeing space and re-casting the shop floor story can drive sales growth. We know of a shop that early this year cut inventory by 20% and increased revenue by 35%.
- Mine your data. Your business data is your best business guide. Mine it for advice as to steps you can take. We are certain that in every retail business there is data on which they can act for the benefit of the business. The best place to start is dead stock, stock long ago paid for you that has not sold in months.
- New traffic. New shopper traffic is your future. While current traffic is important, it will most likely deliver the success that you are used to. New traffic is net bottom line beneficial. Chasing new traffic depends on the products you offer and how you pitch them outside your business. This is where social media and an online web store play a key role in helping you to reach new shoppers who don’t know about your business today.
- Trim waste. Trim dead stock, trim roster overload, trim expensive suppliers, suppliers who are not cost effective for your operation. Think of this as a whole of business declutter for a leaner and healthier future.
- Listen. There are likely to be people in your business who are not in decision making roles yet who may have opinions worth listening to. Ask them for their ideas. Consider the ideas. be open to changes that could help the business.
This is some of our small business retail new financial year advice. we are grateful to help our customers, through our POS software, in a variety of ways.