It’s 6:45am Thursday November 10 and the www.compareposquotes.com.au website continues to pay Google to attract people to their website when Tower Systems is typed into a Google search.
These are people searching for us and here is a business spending money to re-direct the search done by those people on their ad platform, in which we do not participate.
The businesses listed at Compare POS quotes pay to be there. These are businesses potentially benefiting from people searching for the Tower Systems name and clicking on the Compare POS Quotes ad.
In our opinion, this is poor business practice, questionable ethically because people in the example we share are searching for us, specifically for us, and the Compare POS Quotes website ad names Tower Systems, suggesting that clicking on their ad will help those searching “find the right Tower Systems” for their business.
We would not do this competitor named and targeted advertising for ethical reasons. But that’s us. Clearly, there are some quite happy to do it, quite happy to try and grow their business based on the interest out there in our Tower Systems POS software solution.
You can see from SEMRush data this morning that the traffic to the Compare POS Quotes website is primarily coming from this paid advertising, and, in our opinion, the traffic is not that much, but you can see that it has recently bounced.
What Compare POS Quotes is doing is like a competitor jumping in front of someone who is about to enter your shop to browse. For sure any local retailer would be unhappy about that, and they would be angry at any competitor doing it.
All we can hope is that people go to Google, type in Tower Systems, and click on the Compare POS Quotes ad as this costs them money. The more it costs them and the businesses that advertise with them, without a commercial outcome – the less they are likely to do it. We can hope at least.
We want interest in Tower Systems to grow because we make awesome specialty retail POS software backed by awesome local Aussie support. We want to grow for authentic and justified reasons – not because we jumped in front of someone looking at a competitor business.