The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Beware comparison website since they have not compared anything


The folks are at it again today, if you do a Google search for Tower Systems, an ad comes up for

They are encouraging those searching for Tower Systems by name to look at comparisons. But, the business does no such comparison. You have to do that work.

Theirs is an ad platform that other businesses pay to be part of to be found when people are looking for a business, like Tower Systems.

We think it is lazy advertising to directly target us and to use our name or part of our name in their advertising.

The best way to research POS software is to do your own research, and not use a faux comparison website, like Since it costs money to list with them, the businesses that do list with them have an advertising cost that they would surely want to recoup somehow. Businesses that do not pay to list with a comparison website may not have these costs.

One of the main drawbacks of using comparison websites like from Comparison Advantage is that they often only display a limited number of options. This means that shoppers may not be aware of all the options available to them, and they may not be able to find the best deal for their needs. Additionally, some comparison websites may only display options from certain companies or providers, which can bias the results in favor of those companies.

Another issue with comparison websites is that the information they provide may not always be up-to-date or accurate. Since the websites rely on the companies themselves to provide information about their products and services, there is a potential for bias or even misinformation. Additionally, prices and other details can change rapidly, so the information on a comparison website may not always reflect the most current situation.

Furthermore, using comparison websites can also be time-consuming and confusing. Consumers may have to sift through a lot of information and compare different features and prices in order to make a decision. This can be overwhelming, especially for people who are not familiar with the products or services being compared.

If you click on their ad it costs them money, which is something we suppose.

If you are looking for POS software for your retail business, take your time, figure out exactly what you want, search for yourselves for the software that serves your needs.

By Mark
The POS Software Blog




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