ChatGPT is being talked-up everywhere, Twitter, TikTok, Facebook and more. It and AI more broadly are being pitched as time-savers, new tools for business owners and leaders.
While, for sure, ChatGPT and other AI offer tools of interest, they cannot compete with what matters most in small businesses and local retail keen to differentiate.
People are what matter most. People are our difference. The in the moment experience based on human to human connection are what can make a business shine.
Big businesses see people as a cost, a burden. This is why they obsess more about AI. Profits matter more than people and if they can cut costs it’s the win.
So, yeah, I have played with ChatGPT since late 2022, and will continue to play, but the most important investment I make in my tech company and in my retail shops is in people. People are our difference.