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News from Tower Systems about locally made POS software for specialty local retailers.

Aussie small business retailers love using AI to create better product descriptions

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ChatGPT integrated POS software from Aussie company Tower Systems auto-generates more meaningful products descriptions, saving time and removing a pain-point for small business retailers.

Released in February 2023 and fine-tuned since, the ChatGPT integration is loved by retailers.

The product descriptions are concise and tuned for search engine success.

“We run 3 shops ourselves and love the time this saves,” commented Mark Fletcher, Managing Director of Tower Systems. “The ChatGPT integration generates the description based on simple prompts. The retailer can review the text, and adjust if necessary.”

“Local small business retailers are time-poor so anything we can do to save time is a win.”

In a typical shop, coming up with a description for a new product can take several minutes with a range of factors to be considered. The ChatGPT integration eliminates this. The feedback from customers using the new facility are encouraging and motivating to the software developers as it recognises the practical value of their focus on productivity enhancements.

“Looking at product descriptions from many small business retailers, we found many were overwritten and not tuned to search engine needs, thereby denying sales opportunities to these businesses.”

The ChatGPT integrated POS software update was provided to the Tower customer community for no cost. Retailers using the software have the option to not use the AI integration.

It is part of a suite of POS software enhancements that targeted productivity improvements for local small business retailers who use the Tower Systems POS software.
Here is what the ChjatGPT integration looks like live:

Tower Systems serves more than 3,000 local specialty retailers in Australia: newsagents, pet shops, jewellers, garden centres, farm supply businesses, bike shops and gift shops.

The company also owns and runs 3 high street shops in Melbourne and 6 online retail businesses.

By Mark
The POS Software Blog

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