Four days ago, Google announced that it had released a core update. This has implications for all businesses that are found via Google searches.
Whenever Google updates its search ranking algorithms, your website can do better or worse in the search results. It is important to watch how your website is impacted.
Google offers useful advice on dealing with the implications for a core update, including this excellent and practical advice:
We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward. To learn more about how to create content that’s successful, see our help page on how to create helpful, reliable people-first content. It has questions that you can ask yourself when assessing your own content.
This is key for any local small business retailer with a website: ensure your contact is unique, fresh, and valuable to the reader.
Our advice to retailers for whom we have developed websites connected to our POS Software is to ensure content is fresh, useful and updated as appropriate.
We recommend against paying content farms, AI platforms or others to write content for you. If you are an expert, be the expert. Consider using your name, as a byline, on pages you have written.
Consider deleting pages that are out of date. Quality matters more than quantity.
Ensure product descriptions are your text and not that supplied by a supplier to all retailers they supply. Unique content matters.
Consider questions you answer. Do your answers on your website make you an authority? What changes could you make to be more of an authority?
Make sure page headings are relevant to the content.
Think about the humans you want to attract to your business, write for them and not for a search algorithm.
Every page on your website needs to have a human related purpose, the Google algorithms consider this.
If your business website contains any pages written by others, especially if those pages were created offshore, review them thoroughly and ensure your voice is heard, ensure the pages reflect what you want said about your business and its offers.
Here at Tower Systems we create and support POS Software for specialty retailers, and we create websites for retailers using our software.
We are grateful to serve more than 3,000 local and independent retailers in Australia and New Zealand.
If you’re looking for new POS Software, we’d love to find out more about your needs:
Australia: 1300 662 957
NZ: 0800 444 367
Email: sales@towersystems.com.au
Website: www.towersystems.com.au – where you can easily access videos of software demos and our pricing.
Thanks for reading.
Mark Fletcher
Managing Director
Tower Systems International (Aust.) Pty Ltd
ABN 61 007 009 752
LinkedIn: https://www.linkedin.com/in/mark-fletcher-tower/
PS. Your web developer may say that they will update the content on your website to leverage the Google changes. While that may appeal as a time saver, it is important that the content in your website reflects your expertise.
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