It’s November 1. The countdown to Christmas is well and truly under way. The next 8 weeks are probably the most important weeks of trade for most retailers.
Here are some free tips to help you make the most of the opportunities, to help you separate your business from the Christmas noise.
Over the next 8 weeks most retailers will pound hard Christmas products, sales and opportunities. Many will be loud, screeching for people to look at them. In local retail businesses it’s hard to compete with the noise of national retailers.
The best advice we think we can give local retailers is to have fun, enjoy yourselves, help customers enjoy themselves.
In your social media posts, focus on having fun and sharing joyful stories.
In your window, be local, shine a light on local talents from kids to retirees. have your shop software people want to visit to see their friends and neighbours and themselves reflected.
In your shop be sure to keep it light, relaxed and fun.
We could give you a list of things to do. Not this year. This year we think you’ll get more value from a relaxed and fun-focussed Christmas season. let the others do the heavy lifting with Christmas noise. In your shop let people relax and catch their breath.
Being calm and relaxing will separate your shop, get it known for being this place rather than the shrill and bustle of Christmas retail elsewhere.
Make it easy, too. People often talk about how hard Christmas is. Be the business that makes it easy. The ways to do this are have bundled gifts ready to go, pre-bagged or wrapped, with some card selections that are relevant, offer easy payment options including buy now pay later, free wrapping, better shop floor help, guide buying advice or tips on perfect gifts no one else will think of. Consider making Christmas easy as being a key part of your messaging.
You could also help your shoppers help others. Setup a whiteboard or sheets of butcher’s paper, yes keep it simple. Get customers to write gift suggestions under different age/gender groups. For example: Girls 18 – 25, Boys 55+. Encourage your customers to help each other.
Stand out this Christmas by being different, calm, relaxed, fun. Shoppers will notice this, and appreciate what you have done.
Have an awesome run up to Christmas!
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