We’ve all been there. You punch in the numbers based on the menu options they provide, you think you’re at the right place and it turns out you are no, so you have to start again. Or, you say what you are looking for, and the computer on the other end thinks you have said something else. Or, you send an email like they want and there is no response, ever. Or you use their customer service chat bot that provided a response that bears no relation to your query.
Accessing customer service today has become messy as plenty of companies seek to save money on this most vital part of their business.
Real-life situations rarely fit neatly into pre-programmed options that companies dictate.
Real-live situations like we encounter at our POS software company start with a conversation, often some distance from an error message or a description of the actual query.
There is the issue of local slang, too. An Aussie customer service rep, on the other hand, can understand the nuances of your situation, whether you’re having a “shocker” with a faulty product or your internet’s gone belly-up. They can grasp the emotions behind your enquiry, be it fair dinkum frustration or a bit of larrikin humour, and tailor their approach accordingly. This not only gets you the solution you need faster, but it also shows that the company values you as an individual, not just another barbie on the snag.
There’s a certain comfort and level of trust that comes with interacting with a human, especially if they are in the same country as you. A friendly voice with a hint of a Queenslander twang or a broad Melbourne drawl can go a long way. A skilled customer service rep can build rapport with you, crack a few jokes, making the experience more positive. This is especially important when you’re dealing with a complex issue that may not make sense to you. Having someone who can empathise with your situation and actively work towards a fair dinkum resolution makes a world of difference.
The Power of Flexibility and Thinking Outside the Box
While chatbots and automated systems can be great for handling frequently asked questions, they often struggle when faced with unexpected situations. A human rep, on the other hand, has the flexibility to think outside the shearer’s shed and come up with creative solutions. They can access a wider range of information and resources, and use their judgement to find the best course of action for your specific needs. This can save you time and frustration, and leave you feeling like your problem has been genuinely addressed, not just swept under the barbie.
A human on a help desk can agree with out that something does not make sense. A bot is unlikely to do that. A computerised phone system won’t even let you get that far.
Sometimes, a simple apology or acknowledgement of your frustration can go a long way. A human customer service rep can offer that human touch, a sense that someone genuinely cares about your experience, whether you’re a bloke in the bush or a city slicker. This can turn a negative interaction into a neutral, or even positive, one. After all, when you feel like you’ve been heard and understood, you’re more likely to be a loyal customer and sing the company’s praises down the pub, not whinge about it to your mates.
Technology can certainly play a role in customer service. Here at Tower Systems though we make talking with a human easy, in any part of the company. We publish direct email addresses and phone numbers for different team members in the company from help desk, admin, accounts and the leadership team. This is important to us when we are customers, we know it is important to our customers.
It is a differentiator for our POS software company. Access to us is easy and content we publish is fresh. This speaks to our relevance in 2024 we think.
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