How smart Point of Sale software helps small business retailers compete with big business

Small business retailers often feel overwhelmed y the sheer size of big business competitors, that they are national, on TV, on billboards and embedded in the habits of shoppers.

You can feel unprepared for the competition, unable to cut through and gain the attention necessary to build a viable business.

Indeed, worrying about the competition can be debilitating to small business retailers.

Our advice to small business retailers is to focus on how you can compete, on how you can show the value of shopping in your independent small business and how you better serve your shoppers – in a way that pitches your competitiveness against big business retailers.

Smart POS software helps independent retailers achieve this. It does this in a range of ways that empower small business retailers and encourages them to focus on the optimism within their businesses rather than being drawn to what is happening in and for a big business competition.

Here are the practical everyday ways small business retailers can compete with big businesses using smart POS software to maximum advantage. These ideas work for any type of specialty small business retailer in any situation:

1. Professional and accurate selling at the sales counter.
2. No out of stocks of popular lines.
3. Identifying growth green shoots so the business management and owners can concentrate on these good news points.
4. Offering shopper loyalty options that resonate with your shoppers. having a choice of loyalty options can help you better serve customers. Options such as:
   1. Points based on purchases.
   2. Discount vouchers offering $$$ off the next purchase in a set period of time.
   3. Buy X get Y FREE to drive volume purchasing over a target period of time.
5. Offering LayBy or LayAway with professionalism and consistency.
6. Offering value-add information, care instructions and product advice on receipts with purchases.
7. Professional management of refund requests.
8. Tracking sales associate performance with the ability to reward based on performance.
9. Tracking supplier product performance so you can focus more on suppliers who drive success for the business and less on suppliers who do not drive success for the business.
10. Tracking shopper purchases and thereby better understanding the value of a shopper over time.
11. Theft management at the employee and shopper levels – top mitigate the impact of theft on the business.

Small business retailers can compete with big business by using good tools in their businesses, tools that are fine tuned for their type of business.

This is what Tower Systems offers speciality retailers in a range of retail channels.