Here at Tower Systems we offer a range of loyalty options to our POS software customers. Last week we got together to talk shopping and loyalty and why we as shoppers make the decisions we make. It was a terrific discussion on how everyday shoppers view loyalty programs, especially those that require you to sign up.
This is an authentic, unscripted discussion about shopping and how different loyalty program approaches may nurture different responses.
Are loyalty programs worth the hassle? Join Tash, Justin, Tim, Gavin, and Mark as they spill the beans on what makes them sign up (or run away!). From frustrating spam to the appeal of instant discounts, this video reveals honest shopper opinions. Find out what truly drives repeat business.
The conversation kicks off with a common frustration: the deluge of spam often following a loyalty sign-up. Tash voices this concern, arguing that a simple percentage discount often isn’t worth the subsequent inbox clutter. What resonates more? Tangible value, like a specific dollar amount voucher for a future purchase. However, the effectiveness hinges on clarity; retailers must ensure these vouchers are easily noticed and understood.
Simplicity and perceived value emerge as key themes. Tash praises a straightforward pub loyalty program usable across numerous locations, contrasting it with programs that feel overly complicated or offer negligible rewards. The power of immediate gratification is also highlighted, with Justin preferring instant vouchers over accumulating points for later use. This preference is backed by data mentioned in the discussion, suggesting a significant redemption rate (19%) for discount vouchers, effectively driving repeat business, a point reinforced by Tim’s positive experience at a garden center.
The discussion also touches upon different consumer strategies, like Gavin’s wife using a dedicated email address for promotional offers, and the retailers’ perspective, acknowledging vouchers as potent tools for engagement. Yet, barriers remain, such as cumbersome in-store sign-up processes that deter shoppers like Tash. The video even explores modern twists, concluding with a look at a loyalty app employing a multi-level marketing approach by rewarding users for referrals.
Tower Systems is an authentic POS software company focussed on delivering tools retailers benefit from and opportunities their customers will love.
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