#smallbusiness #retail POS software for $10 a day
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Loyalty software helps #smallbusiness retailers
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The small business loyalty software in our POS software is helping more and more specialist retailers such as jewellers, bike retailers, garden centres, pet shops, newsagents, gift shops and homewares shops to compete with big business.
Indeed, smart loyalty facilities in small business software are crucial to helping independent and small retail businesses to win against ferocious national competitors.
The small business loyalty facilities in our software are flexible and powerful, offering:
- Points based loyalty.
- $$$ off the next purchase.
- Buy X, Get Y.
- Preferential pricing.
- And, a mixture of the above configurable to the needs of a business.
The flexibility and options embedded in our small business loyalty software win us ne customers and help existing customers derive better outcomes from their own customer relationships.
Being local matters to our #smallbusiness POS software company
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Local small business retailers know this more than most.
Customers like supporting businesses that support their local community. Living and being local is a valuable point of difference for local small retail businesses.
The same is true for software companies serving small business retailers: being local matters.
Tower Systems is local. We develop POS software in Australia and New Zealand for specialist retailers: jewellers, bike shops, garden centres, newsagents, pet shops, toy shops, adult shops, gift shops and firearms retailers.
We support local suppliers, local marketing groups, local industry associations and make our management and software teams available for local business interaction.
Our local relationships help us make better software and back this with better service.
Australian #smallbusiness POS software on show at Sydney Gift Fair
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Tower Systems is proud to have its #smallbusiness POS software on show at the Sydney Gift Fair at Glebe Island from this weekend. We are bringing new software and new facilities to the show to share with attendees. It appears from the roster of suppliers that ours is the only Australian designed and developed POS software product on show.
Serving well over 3,000 retail businesses in Australia and New Zealand, Tower Systems is well resourced to serve specialist retail businesses in a range of niche retail channels.
We are on stand P61 at the Sydney Gift Fair.
Helping small business retailers transact with structure and certainty
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Small business retailers can offer shoppers clear communication and certainty of Lay-By and trading rules by using smart receipts in the smart POS software from Tower Systems.
It is easy to include transaction rules on receipts for all manner of transactions. This is a core facility from the Tower software and has been for years.
What separates Tower Systems in the POS software space is the flexibility of these and other receipt presentation and management tools.
Ensuing customers receive terms and conditions, care instructions, offers and other communications appropriate to their purchase provides the Tower Systems community of 3,000+ small business retailers with certainty. Retailers, their employees and their customers love this.
This is another way smart POS software helps small business retailers compete with big businesses.
How a $1,474.50 voucher wins a customer for life
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The customer purchasing a $15,000.00 diamond ring is thrilled to receive a voucher offering $1,474.50 off their next purchase as it feels like a genuine discount off the ring they purposefully chose and an opportunity to save on another purchase.
The loyalty rewards mechanic being used here can win a customer for life for an engaged jewellery business.
While some shoppers will realise the cost of the discount is embedded in the pricing policy of the business, plenty of customers will not and will spend in a way that reflects delight a the opportunity.
The technology behind the serving of the VIP member voucher is comprehensive and powerful. It provides engaged retailers with tools that enable them to drive basket depth, shopper return and product stock turn.
While appearing to be simple, the software and supporting business practices are proving to be commercially valuable for many of the retail partners of Tower Systems.
Helping small business retailers cut theft in their shops
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Small business POS software company Tower Systems is running training tomorrow for small business retailers on how to cut theft in a retail business. This specialist delivered training will cover strategies and tactics for cutting employee theft and shopper theft in any type of small retail business.
‘Drawing on considerable experience working with retailers and the police, this free training from Tower Systems will help retailers mitigate the cost of theft in their businesses.
How specialist gift and homewares shop software from Tower Systems helps small business gift shops to compete
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Gift shops are unique businesses. They offer a carefully selected range of products, supported with personal service and displayed in a locally appropriate way. Gift shop owners take pride in being different, offering an experience unique compared to department stores and national groups.
It is these local gift shops offering personally selected products for local shoppers on which Tower Systems focuses its services in the gift shop management space.
The Tower gift shop software has been developed specifically for locally owned gift shops. It is specialist software, packed with tools aimed to serve unique needs of these specialist retail businesses.
It is this commitment to specialisation that helps Tower Systems to be in such a strong position with gift shops, serving hundreds of businesses in this specialist retail space. These retailers help us further develop the software to provide even deeper connections with the specialist requirements of gift and homewares businesses.
In addition to providing excellent gift shop software, Tower Systems also provides sound advice to help gift and homewares retailers improve the in-store experience.
One example of gift software management advice is this advice on shop floor product rotation:
- Rotate gifts at least fortnightly. By rotate, we mean major change, so the gift department and every gift display looks completely fresh.
- Each placement / display ought to tell a story. By this, we mean it ought to appeal to the same shopper. There is no point in putting gifts mixed in with gifts for guys.
- Follow a treasure hunt principle: place displays to encourage people further into your shop. Displays themselves should present surprise to shoppers. Do not place gifts in a line on shelves. Be creative with displays that are visually enticing.
- The more targeted each display the better chance it will work.
- On a daily basis, through a structured (rostered) plan, clean gifts and shelves. Dust blocks sales.
- At least weekly, call out a gift on Facebook with a carefully written post about why the gift is useful.
- Be disciplined about quitting gifts that are not working for you. The longer you carry an underperforming item in your business the more its costs you.
- Manage your gift displays to drive traffic, not to leech off existing traffic.
POS software knowledge base enhancements
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Tower Systems updates articles and resources on its Knowledge Base regularly. We advise customer by email, proving links to enhanced and new content. Recent enhancement of the knowledge base included:
- Setting Up Web Store
http://support.towersystems.com.au/hc/en-gb/articles/200438334-Setting-Up-Web-Store - Configuring Web Store FTP & Email Settings
http://support.towersystems.com.au/hc/en-gb/articles/205923370-Configuring-the-Web-Store-FTP-Email-Settings - Creating Newspaper Stock Items
http://support.towersystems.com.au/hc/en-gb/articles/205352414-Creating-Newspaper-Stock-Items
Kudos for Tower Systems POS software – Xero interface
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Retail businesses connecting with the Xero cloud based accounting software through our POS software are growing in number as word spreads about the time saved as a result of the seamless link.
As users of Xero and our software in retail ourselves we are able to speak to the difference and share practical insights into the time saved and the mistakes eliminated through the elimination of what would otherwise be manual processes.
Being approved by Xero is not a simple process – as it should hot be. Their approval process is one reason some POS software companies don’t get to the point of partnership.
The Tower Systems POS software – Xero link has featured in a Xero approved promotion this month to retailers in the specialist retail channels in which we serve.
New free small business POS software training opportunities launched by Tower Systems
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Small business POS software company Tower Systems is proud to have launched a new series of free online POS software training for retailers using its specialist POS software.
The latest training continues our commitment free weekly training opportunities for small business retailers. It is actions speaking loader than words.
We launched the training early this week. We are writing about it here after the launch to our customers.
Anyone can announce training. It takes commitment to deliver it week in week out.
We are grateful to our customers for their support.
Buy X get Y facility sets Tower POS software apart
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The smart POS software from Tower Systems offers small business retailers choice when it comes to loyalty options. Our customers can choose from:
- Points accrual based on purchases.
- Linking to one of several external loyalty programs.
- Linking to FlyBys.
- Discount vouchers offering $$$ off next purchase Buy X get Y free.
Our customers can choose the loyalty options that best serve their needs. We do not presume to dictate which of the loyalty options is best as they all have a place.
That Tower Systems offers these options is of itself a point of difference for us.
We are grateful to our customers who have helped us finesse these loyalty facilities making them best practice and through this helping us win more business.
Sunday retail management advice: track staff sales
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Have your staff members record sales by using their staff card barcode or some other unique code and report weekly on the sales achieved. Sharing this simple data point will encourage competition and this is good for all involved in the business including customers.
In one business where we guided this implementation revenue growth can be tracked back to the implementation.
We’d love to help any retailer do this.
Certification for POS software training achievement
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Tower Systems is thrilled to issue certificates to retail business employees who complete the structured curriculum based training in the use of our POS software.
Across several curricula developed y retail channel and retail business task areas, the training offers an opportunity to develop valuable knowledge not only in the practical use of our software but also in the business application of the software.
POS software training achievement certificates give retail employees a marker of their learning achievement, something of which they can be proud.
The image is of a certificate issued last week to another successful candidate in a business using our pet shop software.
Sunday retail management advice: leverage shop local
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The shop local movement has a good profile. Locals do tend to prefer to shop local. Retailers need to actively and consistently leverage this through a regular reminder but such a reminder is hollow unless you offer local benefits such as community engagement, hiring locally and sourcing locally made products. Actively engaging in the business through locally focussed decisions helps any retailer bring power and strength to their calls for people to shop local.
This is our advice today – if you pitch shop local, live in in your shop every day and show you yourselves believe in it.
Tower Systems helps retailers actively pitch and live the shop local mantra through its POS software and through the business support the company provides in its training and on its website.
POS Software Xero link saves time and money for small business retailers
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As an authorised software partner of Xero cloud based accounting, Tower Systems is delivering time and money saving benefits to retailers using its POS software.
We link to Xero ourselves in our own retail businesses using our POS software. This provides us with accountant level experience, experience we are happy to share as part of the support services we provide to help retailers get more value from our software.
Jewellers, bike retailers, gift shop owners, pet shop owners, newsagents, firearms retailers, discount variety store owners and garden centre owners cal all benefit from the Tower Systems POS software / Xero link facility as it is available in channel specific software.
While we do link to MYOB and Quicken, the Xero link is our favourite because of the way Xero operates and how the company itself serves partnerships like ours.
Being able to draw on personal experiences makes a difference in POS software company support.
POS software helps retailers sell to customers who love particular ranges
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Retailers using the Tower Systems POS software can rely on the software to track who purchases what from a single store or many stores in a group.
This information is used by the software when creating a list of shoppers to email or write to about new products in the range or that would appeal to purchasers of the range.
Our specialisation is in managing the data for use externally. The export file can then be used with specialist email and other software, such as MailChimp – to provide you with the best marketing outcome for the business.
Tracking purchases by customer using our POS software is easy thanks to smart setting facilities that enable efficient and accurate data capture at the sales counter.
The facilities enabling creating of a marketing list based on customer purchase history is one of multiple facilities in our Marketing Tools and part of the valued Tower AdvantageTM.
Sunday retail management advice: live and be local
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Thanks to smart tools in the Tower Systems POS software, our small business retail partners are able to connect with, promote and support local engagement in a variety of valuable and sustainable ways.
We are grateful for the opportunities to help small business retailers engage locally in this way.
From actively supporting local community groups to promoting local events to supporting local suppliers, the Tower Systems POS software is ideal for small and independent retailers who want to pitch a genuine local message.
A successful local connection requires strategic planning and consistent execution. This is where the various facilities in our software can help retailers – we offer multiple touch points and the certainty of consistency. It is a valuable offering on which our retail partners can count.
As part of the Tower AdvantageTM our local credential
POS software helps small business retailers grow sales
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Our sales are up by 15% year on year and I put much of that down to your loyalty software.
This is a real retailer sharing their results for the 2014/15 financial year.
We started using discount vouchers a year and a half ago and in the last twelve months we have seen the biggest sales surge in our history.
A deep analysis of sales and other data shows the valuable extent to which Discount Vouchers are changing shopper behaviour and attracting new shoppers.
We have a point of difference nearby competitors don’t have. We love it.
In this business they call the Discount Voucher a Thank You Voucher. This is one of many benefits in our POS software – retailers can call the vouchers what they want. They also set how the voucher is calculated and the products it can be redeemed for.
Retailers from many channels are growing their businesses thanks to our unique Discount Voucher facilities. retailers implementing them following our advice can do so at no cost to the business. They can bank on a commercial result that will deliver excellent bottom line results.
The Discount Voucher facilities live up to our promise: we’re here to help.
Supplier relationships strengthened at the Gift Fair
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Tower Systems has been using its time at the Melbourne Gift Fairs, at the Showgrounds and the MCEC to strengthen supplier relationships. Over the last three days we have visited with many suppliers discussing even stronger links between them and the retail businesses we serve. The result will time saves for suppliers and retailers, improved business data accuracy and greater mutual support.
Trade shows provide a valuable platform for exploring supplier relationships through which we can better serve our customers. While we are happy to be the leader here, we are surprised other software companies are not participating.
Listening to POS software customers on the trade show floor
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One of the most important activities for service business is listening our customers. This is what we have been doing this weekend at the Melbourne Gift Fair. We have caught up with plenty of users of our POS software. We have been actively listening to feedback on what they love about us and our software and what we can improve.
It is important for any business to put itself in front of customers for this type of interaction. Hiding from them is not good customer service and will multi,lately see more of them flee from you. We do this regularly at trade shows – sixteen this year. We appreciate the opportunity.
Sunday retail management tip: leverage a point of difference on loyalty
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More and more retailers are switching from the old school points based loyalty programs to our discount vouchers. They are finding the vouchers are driving more immediate and more valuable outcomes for retailers – they are driving a better bottom line. We are hearing new success stories daily.
It is thrilling hearing success stories of how businesses have switched from points to $$ loyalty offers. It’s exciting and invigorating hearing of small and independent retailers achieving excellent outcomes for their businesses and knowing that we have played a role in this.
This is our retail management tip today – chase a point of difference, leverage new age discount vouchers and stop using the old points based loyalty offers.
Retailers can call the vouchers what they like. They can also choose how the value on a voucher is calculated and what it can be redeemed for.
Gift shop software all set for Reed Gift Fair Melbourne
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Tower Systems all set to go for the Reed Gif Fair that starts today in Melbourne.
We will have our latest Gift Shop Software on show – packed with business building initiatives and opportunities.
We appreciate this opportunity to help retailers of gifts to grow their businesses.
Support for #smallbusiness #retail is vital for our POS software company
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At Tower Systems we live our support for small business retailers every day from practical help we provide through our POS software to the business management assistance we provide through a host of free resources any small business retailer can access.
The new free small business retail marketing collateral we sent out last week has been a hit with businesses contacting us appreciative of these local targeted resources they can use to promote their businesses.
What does this have to do with POS software? Plenty we say as our POS software helps make retail businesses more efficient and smarter. The marketing resources help them spread their message wider than they otherwise might. The two work hand in hand.
We are grateful for the opportunity to serve small business retailers in a variety of ways.
Smart POS software takes stock performance measurement and management to a higher level
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We are thrilled with the feedback on a new report we are trialling in our POS software. Developed with a senior business consultant for a group of retailers in the high ticket price item space, this report provides an alternative view on inventory performance, a view we think many of our customers will find useful as they look to extract more value from their businesses.
This latest report reflects further enhancement of the Tower Systems software along a path of continuous improvement and in response to customer requests.
Engaging our development team direct with customers is a most useful exercise for any software company.
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