Smart newsagency software helps small business newsagents run for efficient and forward-focussed newsagencies:
Tower Systems: newsagency software specialists
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Tower Systems at newsXpress conference tomorrow
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Tower Systems will be exhibit at the newsXpress newsagency marketing group national conference in Sydney tomorrow. This is our third last trade show for the year – a year in which we will have participated in sixteen such events connecting with retailers across a range of specialist channels.
Sunday retail management advice: 5 ways retailers can use smart POS software to better connect with shoppers
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Smart POS software can help retailers better connect with shoppers, bringing them back more often, guiding them to purchase more and helping them bring friends to the business.
Based on years of experience helping small business retailers across several specialty retail niche channels, Australian software company Tower Systems has developed expertise and experience to enable it to list 5 ways retailers can use smart POS software to better connect with shoppers:
- Use smart receipts. Add value with product care information. Include a marketing pitch. Turn the receipt into far more than a receipt.
- Track and engage with life events. Record important events and write or email customers at these times in appreciation of their business.
- Make business easy. Customers love professional engagement in the sales process – streamlined and accurate sales processing from simple sales to comply lay-bys. Get this right and they will trust you more.
- Speak to customers based on interests. Offer your most loyal customers the ability to transact with you before everyone else around new products. You can do this with a well managed customer database.
- Leverage shopper behaviour. Use your POS software to track what sells with what and place these items together to get more people making the same moves. Your own customers can guide you to make shop floor moves that other customers will love.
Your POS software can help you run a more successful, engaged and enjoyable business. Tower Systems, through its success focus, helps small and independent retailers to leverage these opportunities and achieve better results and outcomes for its retail partners.
Fresh advice loaded to POS software knowledge base for small business retailers
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Here are two new articles loaded to the Tower Systems knowledge base – available to all retailers using our smart POS software:
- News Limited – Ultimate Family Movie Collection
- Integrated EFTPOS – Tyro (Yomani Model)
New stock files loaded and tested for retailers using our POS software
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We are grateful to suppliers for providing us with stock files for testing, approval and sharing with small business retailers using our POS software. The files tested and loaded this week include:
- Hallmark.
- Artwrap
- Maxwell & Williams.
Small business retailers are invited: POS software user meetings
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POS software company Tower Systems is hosting FREE user meetings later this month to:
- See the latest release due out in four weeks time.
- Hear major plans for 2016.
- Learn about business growth opportunities guided by the software.
- Offer your suggestions on future enhancements.
Senior management of Tower Systems will be running each meeting – giving you direct access to the decision makers on this software used by more than 3,000 small business retailers.
This session will be a terrific learning opportunity to discover how to get more from your Tower software.
While this is not a sales session, anyone is welcome to see how the Tower team interact with customers. Transparency at its best.
Retailers in all Tower specialist retail niches are welcome:
BOOK NOW.
Here are the dates you can book now:
- Oct 26: BNE 10am.
- Oct 27: SYD 10am.
- Oct 28: ADL 10am.
- Oct 29: MEL 10am.
- NOV 5: PER 9am.
We will add dates for regional centres later.
Helping newsagents handle new News Corp offer
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Tower Systems has been helping newsagents today prepare for a major News Corp. promotion of DVDs being given away to help drive newspaper sales. This latest work by the Tower help desk team is a continuation of the good work done by the company in service is close to 2,000 newsagents using its industry standard newsagency software.
Business changing POS software helps independent retailers grow
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If you want to attract new shoppers, bring existing shoppers back more often, hold supplies to account, more successfully manage employees and make better quality business decisions, we can help.
Tower Systems develops specialist software for specialist retailers.
You can buy the software or you can rent it for as long as you want.
We will help you harvest extraordinary value for your business. We are not your usual software company.
Tower Systems is on stand P61 at the Gift Fair starting tomorrow.
We have software for: jewellers, bike shops, garden centres, newsagents, pet shops, toy shops, adult shops and gift shops.
TOWER SYSTEMS: REAL PEOPLE PROVIDING REAL SERVICE TO SMALL BUSINESS
CUSTOMER SERVICE.
Small business retailers purchasing our software have access to a range of services to help get the most from the software including:
- Live personal training.
- Regular software updates.
- 24/7 live help desk – not an overseas call centre.
- 130+ training videos so you and your team can l;earn and re-learn.
- 600 Knowledge Base articles – like a live online manual.
- Employee Theft Check service.
- Business performance assessments.
- Supplier electronic invoices.
Five positive management tips for small business retailers
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Too many businesses treat customer service as secondary to the routine processes of the business. By investing in customer service and getting all your staff to think positively, you will improve your business. The following five suggestions give demonstrations of positive customer service from the point of view of the customer, including some specific examples you can try today:
- POSITIVELY GREET ME
A greeting doesn’t have to be verbal. An acceptable greeting in today’s workplace can be a head nod or a smile or just eye contact. It can also be a social approach or a merchandise approach. It just requires that the associate make a quick decision on how they will “plug in” to start the energy flowing. The social approach can be something as simple as, “What brings you in on such a gorgeous day?” The merchandise approach could be, “I see you have a roll of film that needs developing. Do you need that in one hour or would you like to save a little money and have it sent out?” Oh, I feel a little spark!
- POSITIVELY SPEAK TO ME
90% of unhappy customers leave a place of business because of inattentive, impolite employees. And almost all of them never tell anyone in management, they tell everyone else they know. The way to avoid that is to start the connection in a positive way. Make eye contact first before you start the conversation. Find out why I am there in the first place before you start to tell me how bad your day is. You see, the customer doesn’t really care about YOU; they want to know how YOU are going to solve their problem. That’s where the “plug” comes in!
- POSITIVELY LISTEN TO ME
Plug in to what I am saying and really listen to me. Be able to repeat back my needs, wants or even my problem so that I know you are really listening. Practice listening with both ears and both eyes. Good listening skills can outwardly show how much respect you have for the other person you are speaking to. I have many choices of where else I can go, so make me feel like you care and you want to help make the connection!
- POSITIVELY INFORM ME
Share your knowledge of your product and services with me. Customers keep coming back based on the trust they have built with you. They know that they can expect prompt, efficient and knowledgeable service. When you have a new system or new products, it helps to inform the customer. When an employee shares valuable knowledge, an “I understand” light bulb goes on in the customer’s eyes!
- POSITIVELY INVITE ME BACK
If a customer likes the connection they have with a business they will come back. But if that energy is powerful, the customer will become that business’ cheerleader! It takes so little time to say, “Thank you for shopping with us today” but those words make a big positive connection in the customers’ mind. Imagine, thousands of happy customers, all cheering for your business and advertising your service through word of mouth.
Tower Systems launches newsagency benchmark study
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Tower Systems has invited its newsagency software customers to provide sales data for the September quarter to participate in a comprehensive sales benchmark study on behalf of the entire newsagency channel.
This is another small business service from the company – helping newsagents navigate and enjoy change.
Tower Systems hosts POS software user meetings around Australia
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Tower Systems is thrilled to have launched via our website user meetings for most capital cities where we will preview the next release of our software plus share with you news of two new products. These sessions are for all customers, no one particular retail channel. We will cover marketing your business, using MailChimp for email marketing and plenty more. More on these soon. Here are the dates you can book via our website now:
- Oct 26: BNE
- Oct 27: SYD
- Oct 28: ADL
- Oct 29: MEL
- NOV 5: PER
We will add dates for regional centres and New Zealand at a later date and there will be online sessions.
Tower Systems launches website development for #smallbusiness retailers
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Small business POS software company has launched a POS software integrated web developer service, bringing online and offline together in a common technology platform.
Built around leading e-commerce technologies, the Tower solution enables high street retailers to setup online stores populated with some or all inventory from the high street store.
Developed using best practice techniques, the Tower solution offers small business retailers a fast, easy and appealing route to market for an online store that is desktop, tablet and mobile friendly.
With several e-commerce sites already live, the online retail team at Tower Systems has personal experience they can point to to reference their capabilities as well as business learnings that will be useful to small business retailers.
The seamless and live link between the Tower POS software and the e-commerce site is a winner.
Loyalty software for #smallbusiness retailers offers flexibility
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Flexibility is the key to success of the small business loyalty software for retailers from Tower Systems. refined over many years in close consultation with small business owners and managers, the loyalty facilities in the Tower software are proven from the traditional points based facility to the lucrative discount vouchers to the buy X get Y FREE tools. Flexibility is the key here.
In addition to the valuable suite of loyalty facilities for retailers, Tower Systems links to external services such as FlyBys and other loyalty solutions used by groups and others for connecting stores and making loyalty more valuable than only for one store.
But wait there’s more as they say. There is more quality thanks to the links in the Tower software for connecting small business retailers with their suppliers, often the businesses funding the loyalty offerings.
Flexibility, maturity and and commercial value sit at the heart of the loyalty facilities included in the Tower software. Small business retailers who want to purchase a POS software package and not have to rely on other partners to run loyalty facilities can achieve this by partnering with software company Tower Systems. They can rely on Tower to not only delivery excellent loyalty facilities today but to enhance them tomorrow, next year and beyond as the company maintains its software as a best practice solution for small business retailers in a range of specialist retail fields.
This is what Tower does – serving specialist retailers with exceptional software on which they can rely to grow their businesses thanks to loyalty facilities and more.
#smallbusiness #retail POS software for $10 a day
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Loyalty software helps #smallbusiness retailers
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The small business loyalty software in our POS software is helping more and more specialist retailers such as jewellers, bike retailers, garden centres, pet shops, newsagents, gift shops and homewares shops to compete with big business.
Indeed, smart loyalty facilities in small business software are crucial to helping independent and small retail businesses to win against ferocious national competitors.
The small business loyalty facilities in our software are flexible and powerful, offering:
- Points based loyalty.
- $$$ off the next purchase.
- Buy X, Get Y.
- Preferential pricing.
- And, a mixture of the above configurable to the needs of a business.
The flexibility and options embedded in our small business loyalty software win us ne customers and help existing customers derive better outcomes from their own customer relationships.
Being local matters to our #smallbusiness POS software company
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Local small business retailers know this more than most.
Customers like supporting businesses that support their local community. Living and being local is a valuable point of difference for local small retail businesses.
The same is true for software companies serving small business retailers: being local matters.
Tower Systems is local. We develop POS software in Australia and New Zealand for specialist retailers: jewellers, bike shops, garden centres, newsagents, pet shops, toy shops, adult shops, gift shops and firearms retailers.
We support local suppliers, local marketing groups, local industry associations and make our management and software teams available for local business interaction.
Our local relationships help us make better software and back this with better service.
Tower Systems at Lottery West conference in Perth
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Tower Systems appreciated the opportunity to mix with lottery retailers in Perth last week at the annual Lotterywest conference.
Catching up with many clients using our smart newsagency software as well as talking with newsagents and lottery retailers not using our software, the conference was a terrific business building event where valuable business growth ideas were shared.
Networking with small business retailers away from the software company office is important – from being in the shops of customers to business conferences such as this one.
Tower Systems embraces opportunities to meet with small business owners and their suppliers for it is at gatherings such as this that we explore further enhancement of the software to serve retailers and suppliers.
With more than three hundred customers in Western Australia, Tower is well established in the WA marketplace.
Australian #smallbusiness POS software on show at Sydney Gift Fair
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Tower Systems is proud to have its #smallbusiness POS software on show at the Sydney Gift Fair at Glebe Island from this weekend. We are bringing new software and new facilities to the show to share with attendees. It appears from the roster of suppliers that ours is the only Australian designed and developed POS software product on show.
Serving well over 3,000 retail businesses in Australia and New Zealand, Tower Systems is well resourced to serve specialist retail businesses in a range of niche retail channels.
We are on stand P61 at the Sydney Gift Fair.
Helping those who purchase a retail business with our POS software to connect with us
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Here is a new video from us made especially for those who have purchases a retail business that is already running our POS software. This video is one of many new videos we have produced in house for our customers.
POS software knowledge base enhancements
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Tower Systems updates articles and resources on its Knowledge Base regularly. We advise customer by email, proving links to enhanced and new content. Recent enhancement of the knowledge base included:
- Setting Up Web Store
http://support.towersystems.com.au/hc/en-gb/articles/200438334-Setting-Up-Web-Store - Configuring Web Store FTP & Email Settings
http://support.towersystems.com.au/hc/en-gb/articles/205923370-Configuring-the-Web-Store-FTP-Email-Settings - Creating Newspaper Stock Items
http://support.towersystems.com.au/hc/en-gb/articles/205352414-Creating-Newspaper-Stock-Items
Kudos for Tower Systems POS software – Xero interface
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Retail businesses connecting with the Xero cloud based accounting software through our POS software are growing in number as word spreads about the time saved as a result of the seamless link.
As users of Xero and our software in retail ourselves we are able to speak to the difference and share practical insights into the time saved and the mistakes eliminated through the elimination of what would otherwise be manual processes.
Being approved by Xero is not a simple process – as it should hot be. Their approval process is one reason some POS software companies don’t get to the point of partnership.
The Tower Systems POS software – Xero link has featured in a Xero approved promotion this month to retailers in the specialist retail channels in which we serve.
Helping newsagents navigate major IT changes
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It has been a busy two months for small business newsagents as they navigate major IT changes driven by several of their key suppliers.
Tower Systems has been at the forefront of providing assistance by working with suppliers in advance of the release of their changes, ensuring supplier communication reflects the Tower best practice approach for newsagents using our newsagency software.
Back in our offices we have been providing front line support, taking hundreds of calls to ensure newsagents are able to deal with the supplier driven changes simply and with the best possible outcome.
All of this work has been done at no cost as part of our service to this small business channel.
The most complex of changes relate to structural changes in newspaper subscriptions as well as changes as to how data flows to and form newsagents.
New free small business POS software training opportunities launched by Tower Systems
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Small business POS software company Tower Systems is proud to have launched a new series of free online POS software training for retailers using its specialist POS software.
The latest training continues our commitment free weekly training opportunities for small business retailers. It is actions speaking loader than words.
We launched the training early this week. We are writing about it here after the launch to our customers.
Anyone can announce training. It takes commitment to deliver it week in week out.
We are grateful to our customers for their support.
Sunday retail management advice: track staff sales
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Have your staff members record sales by using their staff card barcode or some other unique code and report weekly on the sales achieved. Sharing this simple data point will encourage competition and this is good for all involved in the business including customers.
In one business where we guided this implementation revenue growth can be tracked back to the implementation.
We’d love to help any retailer do this.
Certification for POS software training achievement
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Tower Systems is thrilled to issue certificates to retail business employees who complete the structured curriculum based training in the use of our POS software.
Across several curricula developed y retail channel and retail business task areas, the training offers an opportunity to develop valuable knowledge not only in the practical use of our software but also in the business application of the software.
POS software training achievement certificates give retail employees a marker of their learning achievement, something of which they can be proud.
The image is of a certificate issued last week to another successful candidate in a business using our pet shop software.
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