The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Categorynewsagency software

Tower Systems lobbies Afterpay on behalf of local small business retailers

September 13, 2021
2 Min read
T

Afterpay has denied access to is popular buy now pay later finance platform to several groups of retailers based on a small selection of products they sell. While we understand the position of Afterpay and that is is following its own published guidelines, we think the company has an opportunity to revisit these guidelines.

Using our POS software, we can help local small business retailers comply with many regulations. This includes blocking access to some payment methods based on products and categories of concern to parties that support the business. Using this technology and appropriate business support and advice, we think we can help Afterpay connect with more retail businesses and live within its own regulations art the same time.

We are grateful that folks at Afterpay have at least listened to representations we have made on behalf of the engaged local small business retailers that we serve in our 3,000+ strong POS software user community.

This work we have done, lobbying Afterpay on behalf of local small business retailers, is an example of what we do beyond what is traditional for a POS software company. It is us offering help, service and engagement with a supplier so that the supplier might consider doing business with our customers.

Our work on a range of projects sets us up to help achieve the safety Afterpay is looking for, to ensure that their financing platform is not used for products or services outside what is acceptable to them. They would not be the first supplier we have facilitated this for and they would not be the last for sure.

From age checking to shopping basket oversight, we have tech within our software that enables us to serve a variety of regulatory needs and it is through these that we can help Afterpay achieve with it needs, if it is keen to connect with small business retailers in channels it currently does not bring on to its buy now pay later funding platform.

Tower Systems is a vertical market POS software company serving niche specialty retailer needs in only selected retail channels. We dive deep in to the specific needs of each channel to help them run engaged and locally focussed specialty retail businesses.

Read onRead later

Advice for small business retailers on POS software connected Shopify websites for boosting retail sales

September 8, 2021
1 Min read
A

Two weeks ago our team at Tower Systems hosted four free workshops covering a range of topics related to creating POS software connected Shopify sites and how to drive traffic to them. The goal was to share insights and offer free advice and training for retailers looking to grow online sales.

All up, the four sessions covered close to six hours.

Here are videos of the workshops for anyone interested. If you are considering a website for your business, buyer beware. There are plenty of shonky business people in the web development space. Our hope is that the four workshops share information that you find useful in navigating a path to growing your online sales.

This last session is all about writing good blog posts and how they play a key role in driving traffic.

We are grateful to the retailer who participated.

Read onRead later

Practical online sales management advice for small business retailers

September 4, 2021
3 Min read
P

Like any Saturday, today has been busy helping local small business retailers. In between, we took an opportunity to write an in the moment email with our top advice for selling online. The email we sent explains itself …

The 4 free how to sell online using Shopify for small business retailers workshops we hosted almost 2 weeks ago were appreciated by plenty.

Based on the questions and feedback, here is our top advice, our most important advice for local small business retailers about selling online:

  1. It’s urgent. Every retail business needs to be online. You have no idea what you are missing. Online should be at least 10% of your revenue now.
  2. Your POS software should manage your inventory, including what you sell online. This saves time and manages consistency.
  3. Start small, focussed. Don’t obsess about getting the whole business on. The sooner you start the sooner you will get experience and this will feed your evolution.
  4. It’s hard work. If you seek and embrace short cuts, they will come at a. cost. Lean into the hard work. get it done.
  5. Shopify is better than WooCommerce. A WooCommerce website usually costs more to maintain. hey, we’ve been doing this for many years and have used both, and Magento. Shopify gives you more control and requires less tech skills.
  6. Don’t overthink shipping. A complex approach to shipping will negatively impact your online sales.
  7. Accept all payment types. Credit card, PayPal, Buy Now Pay later – they all serve a purpose. Make sure you are flexible.
  8. You are your best asset. Your knowledge about your products is your best asset. It is differentiating. Leverage it on your website in the text write and the blog posts you publish. This is what will attract shoppers.
  9. Describe for the search. In a shop, people browse based on what they see. Online, people start browsing by typing in text. Think about this when they describe what they sell.
  10. Own your complexity. If you choose to have a complex offer or a complex approach to selling online, it’s your complexity. Don’t rely on a web developer or a tech person to make it easier for you. Making it easier starts with you making decisions about your business.

If you are interested in our POS software or having us develop a POS software connected Shopify site for you, please email sales@towersystems.com.au or call 1300 662 957.

Click here to find out more about our specialty retail POS software. Click here to see our YouTube Channel where you can see up to date demonstrations of our various specialty retail POS software products.

Click here to access our fixed-price standard POS software connected Shopify website quote.

Click here to see the checklist we provide our Shopify customers. It outlines what’s critical about preparing for a Shopify site.

Click here to access our website customer questionnaire. This is designed to help you clarify your needs. A copy of your responses is sent to you.

Read onRead later

How our POS software helps local small business retailers with Father’s Day 2021

September 3, 2021
2 Min read
H

Retailers using our POS software have been leveraging opportunities for connecting with shoppers for Father’s Day 2021. We are grateful to have seen from our POS software customers plenty of examples of how they are engaging with Father’s Day opportunities. here are some of the initiatives that we have seen, where our POS software has worked with local retailers to engage with Father’s Day:

  1. Selling online through POS software connected websites.
  2. Offering click and collect through the POS software and through Shopify connected website.
  3. Supporting the creation of Father’s Day gift bundles for easy and efficient selling.
  4. Offering infrequent shopper loyalty rewards for those in the shop for Father’s Day.
  5. Leveraging what the POS software curated data show does work for Father’s Day.
  6. Efficiently bringing in products for Father’s Day thanks to deep supplier links.
  7. Selling quickly and safely.
  8. Guiding inventory replen opportunities.
  9. Offering email marketing data you can leverage to reach out and invite shoppers.

Father’s Day is a vital season for many retailers, newsagents, gift shops, jewellers, garden centres, fishing shops, toy shops and more. Embedded in our POS software we offer tools that local small business retailers are using this Father’s Day to help drive small business success.

Even with lockdown impacting local small business retail across plenty of channels, we have helped many retailers to make the most of the unique circumstances through online as well as in-store engagement. Our click and collect opportunities, for example, make it easier for retailers to connect with this. We are showing that the challenge of lockdown can help a local small business to pivot so that they can safely connect with the lockdown regulations that are now in place.

Father’s Day is a key season in many retail businesses and while 2021 does present a set of unique challenges, we know there are ways in which our software can serve these businesses, to help them trade through the unique settings, to help make Father’s Day bright for plenty of their customers. we are grateful for opportunities to serve the retailers in our POS software user community.

If you are yet to make purchases for Father’s Day 2021, please consider shopping local as it is local retailers who are more likely to support the local community and they can only do this if you support them.

Read onRead later

Advice for small business retailers on writing blog posts to drive website traffic

August 26, 2021
3 Min read
A

Today, Thursday August 25, we are hosting a free workshop for small business retailers on writing blog posts for websites to attract online shopper traffic.

This is the fourth free Zoom workshop we have hosted this week for local small business retailers seeking advice and help in creating beautiful websites for their businesses.

From the workshops, a common question from people was about writing blog posts: how to, when to, why to and how to. So, we decided to share our experience from successfully using blog posts to drive online shopper traffic.

Writing blog posts can feel daunting. Let’s talk and see if we can help show a pathway to make this achievable free marketing for you. Plus, we will answer any Shopify / online sales questions you have.

Today, Thursday August 26 @ 10:30am Melbourne time:
https://zoom.us/j/94814612952?pwd=L25FRVkyVmFybzI1TjVmYzUrYXhvUT09
Meeting ID: 948 1461 2952 Passcode: 941762

Click here to access our fixed-price standard POS software connected Shopify website quote.

Click here to access our website customer questionnaire. This is designed to help you clarify your needs. A copy of your responses is sent to you.

Selling online is hard and relentless work. There are no shortcuts. But, there are decisions you can make to narrow your focus, so you can have some early learning opportunities.

Based on what we are seeing and based on the data from major retailers here, online is contributing more and =more to business bottom line. What Covid has done is speed up that transition.

Oh, and if you think online is not impacting you or not being used by your shoppers, based on my experience I am sure it is. Hopefully, we can offer advice that helps you see what is next for you online.

There is no easy road. But, that should not put you off for if you get it right, the reward can be wonderful. Click here to see some of the many websites we have created.

I have a small high street retail shop in suburban Melbourne that will do more than $160,000 in online sales this year. What we have done for that shop is what we advise our POS software and web development customers to do. It runs a POS software commented Shopify site, which we created here at Tower Systems.

A website is a hungry beast. if you leave things to someone else, I guarantee the results will not be as good as they could be. There is no easy road. We have a pathway that focusses on early wins, good commercial outcomes you will like.

We develop POS software connected websites for our customers for $6,600.00. But, we expect you to get your data ready, in the POS software, so it flows across. We guide you through this.

Read onRead later

Making click and collect easy for local small business retailers

August 24, 2021
2 Min read
M

Using our specialty retail POS software we help local small business retailers to engage with click and collect retail.

Better still, with our beautiful Shopify websites connected directly with our POS software we are helping local small business retailers sell to anyone, anywhere, at any time online for click and collect and for delivery.

In our POS software we have the ability to manage click and collect orders, bringing structure and consistency to the workflow involved with picking items, packaging them and advising shoppers of collect opportunities.

We have been providing click and collect opportunities for local small business retailers for many years. Their use has grown through the Covid pandemic. It is terrific seeing the different types of businesses engaging with click and collect through our POS software: jewellers, garden centres, pet shop, toy shops, gift shops, newsagents and more.

Making click and collect easy and manageable for small business retailers is something we are proud to have brought to life. In addition to the facilities in our POS software, we provide these retailers with business execution advice, to help them achieve valuable outcomes using the tools we provide access to.

We first started pitching click and collect to our small business POS software customers more than six years ago. Our engagement has grown plenty since through enhanced software, more nuanced advice and better tools on the web side of the tech opportunities available to retailers.

Thanks to a dashboard, retailers are able to easily, in one place, manage orders and manage the work associated with these online orders. This central management of online orders, in the local retail shop, provides a consistent approach that small business retailers are loving.

While there is a surge of interest in click and collect because of Covid, click and collect will be vital in the future for local small business retail. It is here to stay as part of the retail mix, because shoppers love it. They love the time it saves, the ease of shopping. retailers, with good systems in place, love it too as it can help them reach shoppers they may otherwise not reach.

The Tower Systems POS software helps local small business retailers engage with click and collect.

Read onRead later

Small business retailers benefit from Afterpay POS software access

August 5, 2021
2 Min read
S

Afterpay is a terrific payment option that helps local small business retailers increase shopper reach and achieve a deeper shopping basket. In many small businesses, Afterpay has helped them leave LayBy and all of its associated challenges and costs and move to a new model, which appeals to a new suite of shoppers.

Providing access to Afterpay through our POS software is part of our commitment to helping retailers benefit from Buy Now  Pay Later (BNPL) opportunities like Zip Pay, Zip Money and Humm. these are all payment options, along with Afterpay, through our POS software.

The recently announced proposed take over of Afterpay by Square is set to turbocharge this BNPL space and we are grateful to play a small role in this space for years now. If you have a moment, seek out the interview on ABC Radio that Peter Ryan conducted with Square’s CFO, Amrita Ahuja, as it offers valuable insights local small business retailers will find interesting.

The Afterpay buy now pay later payment option is available through the Tower Systems POS software. This is another of the buy now pay later options that our software supports, like Zip Pay and Humm.

Taking payment via Afterpay through our POS software is easy, secure and business beneficial. We have made sure of this through the work we have done, to ensure that our small business customers are well serves through a frictionless solution. Like so much we have done with our software, our approach to Afterpay is fast, secure and something customers will love. It helps a local small retail business attract more shoppers.

The Afterpay POS software solution we have delivered is the Afterpay Card.

Add this to what we have done for years with Humm and Zip and you can see opportunities that serve plenty of local small business retail solutions across Australia, helping these retailers sell to shoppers who might otherwise not have purchased from the business at this time.

This move away from credit cards in the millennial and get Z groups is on and BNPL is playing a key role in this as they leverage these platforms for their purchases from the small to the large.

Through its POS software, Tower Systems provides local small business retailers with opportunities that are leading-edge in customer engagement and service.

Read onRead later

Afterpay Card payment option for small business retail POS software

July 27, 2021
2 Min read
A

The Afterpay buy now pay later payment option is available through the Tower Systems POS software. This is another of the buy now pay later options that our software supports, like Zip Pay and Humm.

Taking payment via Afterpay through our POS software is easy, secure and business beneficial. We have made sure of this through the work we have done, to ensure that our small business customers are well serves through a frictionless solution. Like so much we have done with our software, our approach to Afterpay is fast, secure and something customers will love. It helps a local small retail business attract more shoppers.

The Afterpay POS software solution we have delivered is the Afterpay Card. Here’s what Afterpay has to say about this new facility for their buy now pay later option:

We’ve made paying a better and easier experience for you when you shop in-store.

Afterpay Card has replaced the barcode system of shopping in-store. It’s a contactless Mastercard stored in your Google Pay or Apple Wallet, and is super easy to set up and use.

With Afterpay Card, you just App it, Add it, and Tap it to pay in 4 interest-free instalments.

We are grateful to be part of the release, to be able to bring this option to thousands of local small business retailers.

For a retail business to be ready for taking payment through the Afterpay Card is easy with our fast-track setup opportunities. Our software guides our customers. In almost no time at all, this new payment method is up and running in the business, offering the business a fresh approach to selling.

Using the Afterpay Card in a Tower Systems POS software connected business is as easy as using any credit card. Tap and go. It’s fast, easy, secure and backed by good business engagement reporting. Offering an additional payment method is something small business retailers embrace as they seek to reduce barriers to business growth. The Afterpay Card does that, it’s a timely solution for small business retailers looking for new revenue streams.

Tower Systems supports the Afterpay Card and welcomes its wider release within retail in Australia.

Read onRead later

How we have been helping small business retailers through on-going Covid challenges

July 26, 2021
3 Min read
H

Tower Systems is grateful to be able to continue to help Australian and New Zealand small business retailers through COVID-19.

Our business is open and our office is open, since we meet the criteria for being essential.

What we introduced in February 2020 when we saw how Covid is playing out around the world and the impact it is having on businesses is still available. This Tower Systems support package is helping local small business retailers to pivot and embrace opportunity found within the Covid situation.

Our customers have access to a range of opportunities and benefits to help them best run their businesses in this situation.

  1. Free POS software licences for home software access.
  2. Free unlimited personal, one-on-one, POS software training.
  3. No surcharge credit card use.
  4. Free access anywhere POS software reporting tools.
  5. Pivot advice, based on your business data – advice on opportunities for new traffic, new revenue.
  6. Capped price low cost Shopify sites, with fast track to going live.
  7. Business performance analysis help based on a professional assessment of what your data reveal.

Here at Tower Systems, it is business as usual and, through this, we are helping our POS software customers achieve a business as usual experience. We know this is comforting to our customers, helpful for their business planning and operations.

We continue to offer a full service POS software help desk service, releasing POS software updates and delivering our much-loves free one-on-one training to our retail business owners and their staff.

In offering business as usual, our customers have continuity of service. This helps them have what they need to work on their businesses … as that is what plenty of small business retailers have been doing through COVID-19, working on their businesses, re-calibrating, adjusting and, for some, pivoting. Indeed, we have helped some exciting pivots and we are grateful to have seen this and been part of it.

We are grateful to our team of software developers, help desk experts, POS software trainers, our back office infrastructure support and our sales team in that it is this group of people that has delivered for our customers through COVID-19 every day.

But back to the pivot opportunity. We see plenty of this in a range of local specialty retail channels in which we serve. By see we mean in real and accurate business data. Data show pivot opportunities and we can help our retail partners to explore these and consider whether they are useful. 2020 is a terrific year for a pivot and having the right software with flexibility can be helpful.

Read onRead later

A Covid lockdown To-Do list for local small business retailers

July 24, 2021
4 Min read
A

Here in Melbourne we are in our fifth Covid lockdown. As well as owning our POS software company and working with local small business retailers every day, I also own three retail businesses and several online businesses.

This Covid lockdown To-Do list for local small business retailers is practical advice you can action without cost, to make the most of the lockdown opportunity.

Whether your shop is closed or open but with less traffic, now is an ideal time to work on your business.

  1. List what’s not sold. Run a report listing all inventory in the business that has not sold at all this year. This list gives you a starting point for action. We did this last week for one customer and identified $15,000 worth of dead stock, stock the owner to that point was not focussed on.
  2. Act on what’s not sold. Dead stock is dead weight. If you have long since paid for it, cents in the dollar for it is better than nothing.
  3. Look at what’s been selling with what. Often the items in the same basket are not seen by retailers as items you can put together. This list, which you should be able to get from your POS software, can guide shop floor placement changes.
  4. Front to back clean. Literally, start at the front of the shop and work your want to the back. Clean every single product. We often find that the act of holding every product leads to decisions about some products, decisions we might otherwise not have made. We have just done this at one of our own Westfield shops and the decisions we made along the way have been liberating.
  5. Work on your roster. Look at what usually sells by day of week and by time. Your POS software should be able to help with this. Take time to review your roster to ensure it is set appropriately. Labour is usually the top or second highest cost in a retail business outside of inventory.
  6. Reset the front third of the store. Look carefully at that front third of your store. Make bold changes simply by moving things, so that when shoppers return they see things they’ve not noticed before.
  7. Prepare social media content that leverages you. Using your phone, film short videos of you or a team member talking about products. Prepare these to load over time on Facebook, Instagram and more. Have fun.
  8. If you have a website for the business, write blog posts as they are absolutely the single best thing you can do to attract traffic to the website. A blog post should be single topic, pitch a consistent keyword at least five times and be over 350 words. We have a lot of experience with this and note, again, this is the single most effective online marketing for a website. The only investment is your time – don’t outsource this.
  9. Learn something new. Ask your POS software company for the best report in the software to reveal what you are unlikely to know about your business. Run that report. Read it. Make a list of things you could do. Act on it.
  10. Be a shopfitter. Shopfitters are expensive. Look at an area of your shop that you want to change that you would usually hire a shoplifter to handle. Think through how you can do it yourself. I know many retailers who have done this and vowed to not use shopfitters for such changes in the future.
  11. If you are online, undertake a data driven review of your website. Look at your traffic and the traffic of your competitors. Review your site and theirs. Look for opportunities to attract more shoppers to your site based on the data. Whoever developed your website should be able to collate this data for you.
  12. Personally: refresh. If you can take a break from business, even for an hour a day, read fiction, listen to music you love, go for a walk outside. These nourishing things can help reset mood and that could help you discover new opportunities for your business.

We are a local Aussie POS software company serving 3,500+ local small business retailers with POS software and beautiful Shopify websites. Beyond this, we also offer retail business management advice and help to our customers every day.

Thanks for reading. have an awesome rest of your weekend …

Mark Fletcher | mark@towersystems.com.au.

Read onRead later

Newsagents switching to $185 a month newsagency software rental.

July 18, 2021
3 Min read
N

The newsagency software rental option launched by Tower Systems in late 2019 is now the preferred newsagency software access approach in the channel.

Under this model, the capital cost is spread over the years of the use of the software rather than through a bulk up-front cost.

There is no credit check and no long-term contract. Newsagents who sell their business or close can stop paying and that ends the licence. This is one aspect of what newsagents like.

The other aspect newsagents like is that of being part of a large community of newsagents. With more than 1,700 newsagents using this software it is, based on user numbers, the industry standard. Working together, Tower newsagents have been instrumental in setting standards all newsagents benefit from today.

The latest version of the Tower newsagency software was released in the first week of July 2021. This delivered access to new look and feel benefits as well as access to better supplier reporting tools for newsagency specific suppliers. This is key to more useful category and segment level performance reporting.

Included in the $185.00 (inc. GST) a month rental fee of the Tower Systems newsagency software is:

  • Software access.
  • Run in the cloud or on a desktop or tablet computer.
  • Unlimited licences – on an many computers as you want.
  • Help desk access for customer services.
  • Software updates as released.
  • XchangeIT access for magazine invoices.
  • Direct link to Shopify for online selling.
  • Direct link to Xero for easy accounting.

Working with community groups.

Using this software, newsagents are able to work with local schools and community groups to offer fund raising opportunities that benefits people in those communities as well as the groups themselves. The approach in the software has been found to be a useful way for newsagents to address the vexed issue of community groups asking for donations.

Mitigating employee and customer theft.

The Tower newsagency software and the team at Tower have been instrumental in newsagents dealing with theft in their business. Early identification of theft is possible with the software thanks to hidden, owner accessible only, tools. These tools have been key in helping police and prosecutors deal with people who have stolen from newsagencies.

In one newsagency, $35,000 worth of theft was uncovered and recovered for the business thanks to the Theft Check service offered by Tower Systems. In another newsagency, long-term systematic theft by a manager helped remote owners confront theft that had cost the business several hundred thousand dollars.

In addition to software tools, Tower Systems offers newsagents theft mitigation advice, including a suggested Theft Policy for a business, which has been found to be key in reducing the opportunity for theft in a business.

Software rental is the future.

These facilities, theft mitigation, newsagency supplier connectivity and more are core to the $185.00 a month newsagency software rental from Tower Systems.

The rental cost is an immediately deductible expense. There is no credit check. It is easy to setup. Many newsagents have embraced it already this year.

You can find out more at www.towersystems.com.au

Read onRead later

Advice for NSW small business retailers in their 2nd lockdown … from the Victorian experience

July 13, 2021
3 Min read
A

It was the second Covid lockdown in Victoria that was a defining moment for many small business retailers. Whereas first lockdown was a national experience, the second lockdown was unique to Victoria back then.

While there were many media stories about businesses doing it tough, the reality is that many of us had a good Covid, through all four lockdowns in Victoria. Here’s what worked for us and many of the local small business retailers I have spoken with:

  • Be safe. Have the perspex screens at the counter.  Place your credit card terminal on the customer side.
  • Be frugal. Spend what you must but hang on to as much cash as you can. You don’t know how long this will go on for.
  • Make shopping easier, safer. Bring what people will want the most to the front of the shop, to reduce browsing. In a newsagency where papers have been put to the back of the shop, for example, bring them to the front of the shop.
  • If you’re not online, get online.
  • Be practical. Now is not the time for pretty displays.
  • Preference card payment. The less cash you have to handle, the safer the business.
  • Be flexible. Be available for shoppers where they want to shop: online, on the phone, via social media. Offer delivery or curbsibe pickup.
  • Offer what they want. What people will purchase through a lockdown will be different to other times.
  • Bundle. People who want to send gifts will appreciate you offering bundles ready to be delivered or posted.
  • Co-operate locally. If you are open and a nearby shop is closed, maybe you could sell some of their stock for them.
  • Clean, clean and clean. Showing this being done builds confidence.
  • Be grateful. You will see many good deeds and hear about many too. Share them on social media.
  • Look after your team. Have a good supply of masks and anti-bacterial gel. Given them breaks to refresh and wash their hands.
  • Think about beyond Covid. The experience will help you see your business differently. Lean into that for opportunities on the other side.

Regional, rural and high street newsagents are likely to have a better lockdown than those in shopping centres. many Victorian shopping centres are yet to recover from lockdown 2 and beyond. We mention this as one consequence of extended lockdown for shopping centre businesses is to find opportunities outside the centre.

We have three physical shops in Victoria as well as an office and several online only businesses. What we have suggested in this post we have done in our businesses, and we continue to do them today. For example, as part of the be frugal advice, we made some decisions that we expected to be temporary, decisions we still follow today, decisions that continue to save money.

While things seem grim in NSW right now, at the local small business level you have an opportunity to make your own success, your own good situation out of a bad situation.

If your shop is open and not busy because people are staying at home, use the opportunity to make changes. Be bold, but frugal. Use the time, too, to plan for what’s on the other side – promotions, marketing, re-casting.

Footnote: through our work with newsagents and with the Tower POS software community more broadly, only a very few businesses did not make it through. We think this is because small business retailers are resilient and flexible, doing what is necessary. Good luck everyone!

Read onRead later

Stocktake Q&A for retailers

June 28, 2021
1 Min read
S

Monday last week at the office we shot and released this stocktake video to our POS software customers as part of a kit of advice on stocktake 2021. This was sent to our customers by email as well as shared on our private social media platforms.

This is another example of fresh content we provide to our customers.

We also released a longer form full stocktake training video for those keen for more of a specific how to stocktake.

Read onRead later

We are grateful to be the newsagency software standard

June 22, 2021
3 Min read
W

We are grateful to serve close to 1,800 newsagency businesses with our newsagency software, double all other newsagency specific software companies combined from what we understand.

The newsagency specific software we offer today is technically and visually fresh. The most recent major update is a few months old and is already in wide use.

Here are 5 reasons to consider our industry-standard newsagency software based on what our customers tell us …

  1. Being current matters. We meet connectivity standards including Indue welfare card, digital receipts, Epay, TitlePage, theLott, XchangeIT, Tyro, the banks, Newspower catalogues, GNS, Xero and more. Save time, cut mistakes and cultivate better business data.
  2. You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
  3. Safe decisions make for a better P&L. While following your gut can see you catch wins, safe decisions, those based on the data, are bankable. From data feeds from suppliers through your POS to accounting software, we help you nurture data for the safe decisions.
  4. Not every shopper will walk past your door. A seamless connection between your software and a website can help you sell to people you will never meet. We develop websites for newsagents. Check out www.onebaby.com.au, www.backobourkecollective.com.au, www.heavensabove.com.au and www.goulburnstationery.com.au.
  5. You are a key asset. You and the people in your business are a differentiator to big business competitors. Our software helps you sell you in smart and engaging ways.

We also exclusively do the quarterly newsagency sales benchmark study and have done for 18 years. This is a valuable benchmark helps newsagents plan for the future.

Our newsagency specific software costs $185.00 a month. For on as many computers as a newsagent wants in their business.

There is no extra charge on top of this for support or updates. It’s all included.

How can we do this? It’s all about numbers. Size matters when it comes to software enhancement, support and pricing. We leverage our size to save newsagents money.

Our newsagency software solution is reliable, and valuable …

  1. Exclusive smart card reporting. Embedded in our software is category / segment level reporting that newsagents are using to grow card sales 25% and more. That’s money in the bank.
  2. You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
  3. Safe decisions make for a better P&L. From data feeds from suppliers through to Xero, we help you nurture data for the safe decisions.
  4. Not every shopper will walk past your door. A seamless connection between your software and a beautiful website can help you sell to people you will never meet. We develop websites for newsagents.
  5. Easily accessed personal service. A key reason 4 times more newsagents have chosen Tower than any other software is customer service. We are here for you, with you, every day.
  6. Current software. Current technology. Fresh, current design.

Being current matters as currency = value, and you can bank on this.

Read onRead later

How we are helping greeting card retailers achieve double-digit growth

June 19, 2021
2 Min read
H

Greeting cards are big business in Australia, responsible for hundreds of millions of dollars in retail sales.

Here at Tower Systems, we are grateful to help gift shops, greeting card shops and newsagents to sell more cards. Thanks to specialty card product specific reporting and close relationships with key greeting card publishers, we have a leadership position in driving good card sales outcomes.

Cultivating accurate pocket-level card sales data and providing access to insights from this data in accessible forms enables us to help small business retailers drive good card sales.

In one high street retail business, card revenue is up 50% year on year, off a very solid base and even smoothing data for Covid impact.

In another high street business in regional Australia where the Covid impact on retail has been nil, card sales are up 37% following the implementation of advice guided by the reporting from within our POS software, the greeting card category and segment reporting for which we are well known.

Growing card sales is good business as it plays well in retail for gift sales. Also, with the margin on cards, growth in revenue is beneficial to bottom-line performance.

Related to our work with greeting cards is our work gift packaging. Gift packaging has been a focus in one of our client shops over the last six months. It was accounting for 3.7% of revenue within cards/gift packaging. Looking at their most recent data this morning, it is contributing 6.2% of total gift packaging revenue. This growth is even better considering the overall card/gift packaging revenue growth of 36% being achieved.

In our retail channel specific POS software we have tools that aim to help card and gift packaging businesses to achieve excellent results, thereby adding value to the businesses, helping them to be not only more successful today but more valuable tomorrow should be business be put on the market.

Card success really is rooted in card performance data. The toolkit in our specialty retail POS software in terms of cards is deep and strong, and it has a terrific track record of success … of which we are most proud.

Tower Systems goes beyond the software, offering support and services on which retailers can rely to achieve greater success in the greeting card and gift packaging spaces.

Read onRead later

Fresh POS software marketing pitch

June 8, 2021
1 Min read
F

We are loving the reaction from our new range of POS software marketing postcards, which are out now. Each features a happy image representing our software in a specialty niche retail channel. They are a good reflection of the specialty nature of our small business retail focussed POS software.

This is us, Tower Systems. We are proud of what we make and the businesses we get to help.

Read onRead later

End of financial year offer: POS software integrated Shopify websites

June 1, 2021
3 Min read
E

We are grateful to the many retailers who have already embraced our end of financial year offer for a $1,000 gift off our fixed price Shopify POS software integrated website development.

This is a genuine EOFY offer, not one of those inflated prices discounted to make it look like you’re getting a deal situation.

Our fixed price through to life POS software connected Shopify web development packages cost $6,600, which includes a commercial and beautiful template of your choice.

The EOFY offer is $1,000 off this.

There are a couple of conditions, which our sales people can help you with,.

Here is what is included in our fixed price Shopify POS software integrated website solution:

Tower Systems offers to create a Shopify website for $6,600.00 for which you receive:

  1. Pre development consultation. This is comprehensive phone call reviewing needs as outlined in the survey, seeking to more completely understand your needs.
  2. A checklist of work you complete with our guidance, to provide us assets such as text and images for the website. The current version of the checklist is part of this quote. This lists what any web developer will require from you.
  3. A live Shopify site as per everything outlined here. During development, there will be back and forth discussions by email and phone to ensure that the evolving meets expectations. Your timely attention to communication is key.
  4. Shopify theme choice. Included in the quoted price is the selection of a paid-for theme up to the cost of US$250.00.
  5. Shopify link. The Retailer POS software to link with Shopify. This link transfers to the Shopify site ta defined and useful set of data points for each inventory item.
  6. Personal hand-over training so you can make your own tweaks to the site as needed. This is usually around 2 hours.
  7. Three months of phone-based assistance (but not software changes) following delivery of the site.
  8. A comprehensive pre-prep / handover document that provides support, written training and guidance on your next steps. This is the same for all our Shopify site customers. i.e. it is not document written especially for you.

What this list does not show is the back and forth, the discussions, explorations and investigations with you that lead to the creation of a website that serves your needs. This is a comprehensive and iterative process between you and our webbed experts, all of whom work here in Melbourne Australia.

Read onRead later

Fixed price POS software connected Shopify websites for small business retailers

May 19, 2021
1 Min read
F

Tower Systems is grateful to help more small business retailers get live with beautiful Shopify websites connected to their POS software. Our work doin g this has evolved over the years, from sites we have developed for our businesses to websites for many of our customers across many different retail channels.

Our work in this area is considerable and diverse. It starts with understanding the needs of our customers. Our approach is comprehensive and transparent.

We also host online workshops for retailers interested in considering Shopify web development. Here is one such workshop from a few weeks ago. It is one of many we have hosted already this year.

We share the video of this meeting is it demonstrates our openness without pitching sales. We genuinely want to help small business retailers make informed decisions about web development, so that the money they invest in a website for their business us useful for the business and for its stakeholders.

Read onRead later

Sunday small business retail advice: 6 ways to promote your shop this Winter

May 16, 2021
2 Min read
S

Winter can be tough  for retail as traffic is often down. Local indie retail businesses have an opportunity to leverage the season, to make it more enjoyable. Here are six suggestions to get you thinking abut winter differently:

  1. Provide a warm and welcoming Winter experience. Offer hot coffee, tea or hot chocolate. Maybe have a slow cooker with some delicious home cooked vegetable soup. Offer warm cookies or muffins. Play warming / comforting music. Maybe project a movie onto a wall for something fresh and different. Have a place for wet umbrellas. Offer a place people can dry themselves. The goal here is to make your shop the shop locals talk about loving in Winter.
  2. Host a Winter event. Create your our ‘season’ your own in-store experience where people can relax, have some fun and enjoy the business. Warm cider or mulled wine wold be good for this after-hours event.
  3. Reach out to retirement villages and nursing homes. Pack up key items from your shop and take them on the road – go to those customers who can’t come to you because of the cold.
  4. Offer free delivery. If option one does not work for you promote a delivery service so people shut in can still get their  fix. Be the retailer who goes the extra mile.
  5. Have a summer sale. In the middle of winter, at the coldest, have a blow-out sale and call it something like a SIZZLING SALE. Get people warm with great prices.
  6. Host an art event. A wonderful way to brighten up the shop and those who visit is by displaying art, photos and things made by your shoppers.

If your shop is in a really cold area consider an outer door to keep the warmth in. They do this a lot in Europe and the US in Winter.

These ideas are all about relaxing things, bringing opportunities for joy to the business and evolving the narrative associated with the business. This is what having fun through Winter is about. It’s abut the less obvious, you doing things you can and that a bigger business are less likely to try.

Read onRead later

Marketing tips for small business retailers

May 1, 2021
2 Min read
M

Here at Tower Systems, through our work with our specialsist retail POS software, we get to see many different types and sizes of retail businesses. we are grateful for the insights they share and the inspiration they provide.

We have put together this collection of local small business retail every day marketing tips. These are tips that could work in almost any business situation. We hope you find it useful.

  1. Always unpack and price products on the shop floor and not in the back room or outside of shopper view.
  2. Always have a value-proposition offer just inside the entrance to the business. This should be a double-sided offer, one they see as they enter and as they leave. Ensure it is:
    1. Easily understood.
    2. Easily purchased.
    3. Broadly appealing.
    4. Something people will talk about.
    5. Fun, ideally.
  3. Always have an appealing impulse purchase offer at the counter. Change this weekly. Use the opportunity to learn more about what your customers will purchase on impulse.
  4. Always know your top selling items in the store and always place products next to the top selling item thoughtfully, to leverage the eyeballs looking for and at the top selling product.
  5. Run a generous loyalty program where the value is understood. This probably means not using points, because points have a questionable value thanks to the trashing of loyalty programs by big retailers.
  6. Create stunning window displays people would not expect to see in your type of business.
  7. Offer multi-buy opportunities unlocking savings for people purchasing more than would be usual in a single visit.
  8. Be brief in talking to customers about your products on social media: a single product per post. Two sentences. Short sentences. Make the post appealing beyond you trying to promote your business. Entertain them.
  9. Send customers a card for special occasions, a personal card to reinforce the personal relationship you have with them.
  10. Change the front two metres of your shop weekly, keep it fresh for your customers and your staff.

Our goal with this list is to give you ideas you can use right away as well as ideas that will get you thinking of your own ideas.

Go for it. Remember, if you do next week what you did this week you cannot expect any growth. Growth only comes from change.

Read onRead later

Small business retail advice: beware web developers and consultants offering to create a website for your retail business

April 30, 2021
3 Min read
S

We urge small business retailers to take care when selecting an individual or business to undertake Shopify web development. Inside the Shopify web developer ecosystem there are people who take the money, do the bare minimum and run – failing the retail businesses that paid them.

How do you spot a Shopify web developer who is not likely to serve the needs of your retail business? Here is our advice …

Look at their quote. Is it professionally laid out? Is it well written? Is it understandable? Is it complete? If it is none or only some of these things they may not be the developer for you for if they take this approach representing themselves what approach will they take representing you?! we say … be particularly concerned about text based quotes.

Look for understanding. In their words there should be indicators that they understand your needs and that they want to understand your needs. The website is all about you and your business after all.

Speak to them. We have seen shonky web developers void this at all costs. Speak to them. Talk with them. Engage in conversation. You are looking for someone you can trust your business with. Speak to them.

Look at them. Ask for a Zoom meeting, so you can meet face to face. Ask them to show you sample Shopify sites in this meeting and to explain why each is a good sample site for you to consider. Sometimes we see web developers avoid Zoom meetings so they can hide behind typed words. face to face can be revealing.

Say you don’t understand. Tell them you don’t understand some or all of their pitch. Test their patience. See if they meet you at a tech jargon level that you are comfortable with. Challenge them. test them. It is vital they use words and terms you understand. They have to meet you, not you them.

Be in control. You are the customer. You choose the web developer you go with. Decide whether you accept their quote and their terms. You do these things when it suits you. Do not succumb to pressure as anyone pressuring you on timing may be serving their needs and not yours.

Website development right now is like the 1800s gold rush – fast, unregulated with a lot of people being negatively impacted along the way and only a few finding gold.

Take your time. Be sure of what matters to you. Choose the business you want to work with, they business you think can hell you achieve what you want.

Know that you get what you pay for. by that we mean … some web developers under quote as a business model either because they will cut corners or because they know they can charge extra for what they did not know at the start. Again, take your time, be sure of your needs, and remember the carpenter adage: measure twice, cut once. Time spent before you make a decision on your Shopify web developer could ensure that the outcome is better for you and your business.

If you are looking for a Shopify website for your retail business: Email sales@towersystems.com.au or call us on 1300 662 957.

Recently released websites we have developed for Tower Systems customers.

www.backobourkecollective.com.au
www.inspiretasmania.com.au
www.brindabellastockfeed.com.au
www.heavensabove.com.au
www.loavesrobe.com.au
www.masterjewellersonline.com.au
www.chitchatgifts.com.au
www.eidsvoldrural.com.au
www.forevergiftsandmore.com.au
www.funporium.com.au
www.goulburnstationery.com.au
www.rehfisch.com.au
www.merimbulaextra.com.au
www.morganpark.com.au
www.nextragiftsorange.com.au
www.northsideproduceagency.com.au
www.pamperedpetz.com.au
www.www.paperplayonline.com.au
www.parkesnewsandgifts.com.au
www.rivercitypets.com.au
www.smithstreettraders.com.au
www.sprengersruraltraders.com.au
www.hefeedshop.com.au
www.shop.newcastle.edu.au
www.toyworldcanberra.com.au
www.toyworldwauchope.com.au
www.reasureboxgifts.com.au
www.uncletomspps.com.au
www.warragulpetemporium.com.au
www.welbygardencentre.com.au
www.wollongongbikehub.com.au

Read onRead later
The POS Software Blog

Categories

Categories

Categories

Recent Comments

Monthly Archives