Greeting cards are big business in Australia, responsible for hundreds of millions of dollars in retail sales.
Here at Tower Systems, we are grateful to help gift shops, greeting card shops and newsagents to sell more cards. Thanks to specialty card product specific reporting and close relationships with key greeting card publishers, we have a leadership position in driving good card sales outcomes.
Cultivating accurate pocket-level card sales data and providing access to insights from this data in accessible forms enables us to help small business retailers drive good card sales.
In one high street retail business, card revenue is up 50% year on year, off a very solid base and even smoothing data for Covid impact.
In another high street business in regional Australia where the Covid impact on retail has been nil, card sales are up 37% following the implementation of advice guided by the reporting from within our POS software, the greeting card category and segment reporting for which we are well known.
Growing card sales is good business as it plays well in retail for gift sales. Also, with the margin on cards, growth in revenue is beneficial to bottom-line performance.
Related to our work with greeting cards is our work gift packaging. Gift packaging has been a focus in one of our client shops over the last six months. It was accounting for 3.7% of revenue within cards/gift packaging. Looking at their most recent data this morning, it is contributing 6.2% of total gift packaging revenue. This growth is even better considering the overall card/gift packaging revenue growth of 36% being achieved.
In our retail channel specific POS software we have tools that aim to help card and gift packaging businesses to achieve excellent results, thereby adding value to the businesses, helping them to be not only more successful today but more valuable tomorrow should be business be put on the market.
Card success really is rooted in card performance data. The toolkit in our specialty retail POS software in terms of cards is deep and strong, and it has a terrific track record of success … of which we are most proud.
Tower Systems goes beyond the software, offering support and services on which retailers can rely to achieve greater success in the greeting card and gift packaging spaces.