The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategorySewing shop software

Small business POS software Q&A

October 24, 2024
4 Min read
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Here are answers to questions we are often asked:

Are you Australian based? Yes.

Do you make your POS software? Yes.

How do I contact your help desk? By phone or email. Our help desk is Australian based with one team member working from New Zealand.

When can I contact you for help? Weekdays: 7am through 6PM AEST, Saturdays 7:30am through 3PM AEST. After hours for urgent calls: 24/7.

Do you have a knowledge base I can search? Yes.

Do you have training videos? Yes

How up to date are your training videos? Very – we add content regularly – many new videos in the last three months.

Can I ask support questions without having to speak to someone? Yes, we offer a closed network AI tool that relies solely on our own intellectual property. This is free and available 24/7.

What if I am unhappy with support? You can escalate to our Chief Operating Officer or our Managing Director – every customer is given their direct numbers and email addresses.

Can I run the software in the cloud? Yes.

Can I run the software on my desktop? Yes.

Can I backup to the cloud? Yes.

How long am I locked in with software rental? There is no lock-in. You can cancel rental at any time and billing stops immediately – once the current month is completed, there is no further charge.

Can we offer a special price to members of a club or some other group? Yes.

Can we market to members of clubs or teachers or schools? Yes.

Can we track sales to club or school members to rebate as a fundraising opportunity? Yes.

Can you pass on product care manuals and other documentation? Yes, you can load files, images, documents or PDFs for products (information sheets, advice, notices) and have them automatically included in emailed receipts.

Can we promote things on receipts? Yes.

Can we use the software to manage repairs? Yes. You can track jobs, parts and labour. Plus, communication with customers is streamlined.

Can we remind customers about servicing or similar? Yes.

Can we do this by text or email? Either, we support both.

Can we look-up historical servicing records for a specific customer? Yes.

Can we create a quote for a customer? Yes.

Can we track / manage quotes? Yes.

Can we track using parts from our shop and labour to make a product? Yes.

Can the software track special or one-off orders for customers? Yes, from the moment the order is placed.

Can we manage buying and selling second-hand items? Yes.

Can we group items together to sell in a pack or bundle? Yes, it’s easy to create packs using the software.

Does the software track product serial numbers? Yes. You have a couple of different ways you can do this.

Can we integrate the software with our suppliers? Yes. We have many customers importing stock files and invoices. If you want to provide a supplier a data feed of sales of their product, our software can do this too.

Does the software connect with our website? We partner with Shopify, Big Commerce, Magento and WooCommerce and offer direct links to these.

Can we email receipts? Yes.

Can we track where our customers come from? Yes.

Do we have to pay for software on additional computers in our business? No.

Does the software handle LayBys? Yes.

Can we connect with our EFTPOS terminal? Yes. We have a direct link to Tyro and through Linkly we connect to all major banks.

Can we use our existing hardware? Yes, as long as your hardware meets our minimum standards.

Can we use our existing data with the software? Yes. We’d like to check your data to be sure. We will advise what can be safely brought across.

Does it integrate with Xero? Yes.

Can the software age check on certain products? Yes.

Do you offer a business insights platform? Yes.

Can I use the software for a pop-up shop? Yes, our retailer Roam does this.

Do you offer a self checkout option? Yes.

Do you push software updates on me? No. You choose if and when to update.

Can I suggest changes for an update? Yes. Customers transparently vote on these.

These are some of the questions we have been asked by retailers considering our POS software. We hope our responses are helpful.

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Software for sewing shops helps these local specialty retail businesses thrive

October 9, 2024
3 Min read
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Tower Systems makes POS software for sewing shops. The needs of these shops vary from the needs of traditional retail.

This sewing shop software is packed with facilities to serve these needs and more.

Here are some of the ways our Tower Systems POS software for sewing shops helps sewing shops leverage their uniqueness:

  1. Rare visit loyalty.  We are told that customers visit a sewing shop infrequently. Our software offers subtle loyalty tools that encourage more value from each visit.
  2. Pre-orders. Easily manage selling products before you have them in-stock. Collectors love these facilities.
  3. Repairs management. If you do repairs, track them from the moment they arrive – for repairs done in-house and externally. Track parts and labour and easily advise customers when the repair is complete.
  4. Club / collector marketing and support. Leverage clubs and collectors with offers and pricing. Nurture the love of home sewing and connecting to this community, and growing the size of the community.
  5. Special orders. With some items ordered in for a customer request, managing these types of orders helps the business to manage opportunities and to capture revenue in advance.
  6. Serial number tracking.  Tracking serial numbers for items can help with warranty and insurance claims.
  7. Sell by length. This may seem basic. It’s not available in some software. In the Tower software, you can sell by length, including fractions.
  8. Rent. If you rent our machines, easily track with our software.
  9. Track the untrackable. Using our software you can track even small items that cannot support a barcode. We have an easy and certain way you can do this.
  10. Manage product variants. Plenty of products in a sewing shop come in different colours and sizes. Managing these variations is easy with our software.
  11. Remind shoppers for servicing. If you sell sewing machines, bring shoppers back for servicing visits easily with notifications.

Our Australian made and supported sewing shop software does much more than this. Be sure to see it for yourself, live and obligation free, to see if it could serve you and your business.

We are grateful to serve plant of locally owned and run sewing shops with our POS software and with websites we have built that are connected to our POS software.

We understand the importance and value of local specialty retail …

  • Local matters. Local sewing shops make a vital contribution to local communities and families. Our software helps you leverage your localness.
  • You are a key asset. Only your business has you and your people. You can leverage you through facilities in our sewing shop software.
  • You can bank on loyalty. Points don’t reward loyalty. What is a point worth anyway? In our software, you have fresh loyalty tools you can bank on.
  • The unseen can reveal opportunities. Data, good data, is evidence on which you can expect to make better business decisions.
  • Not every shopper will walk past your door. A seamless connection between your software and a beautiful website can reach them.

Our Sewing Shop Software is rich in features, robust in service and backed by a team of specialists ready with training and support for local sewing businesses.

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Aussie made and supported POS software for fabric and haberdashery shops enhanced

September 24, 2024
3 Min read
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Fabric shops are more than just retail spaces; they’re havens for those who love to sew. Whether you’re crafting beautiful clothes for family and friends or building a thriving business, a well-equipped fabric shop can provide the tools and inspiration you need.

Our Tower Systems POS software for fabric and haberdashery shops is designed specifically for fabric and sewing shops, offering features that cater to the unique needs of these businesses. From managing fabric sales by length or weight to tracking customer loyalty, our software helps you streamline operations and grow your customer base.

These businesses are local, often small and typically family owned. This describes our customer base – we specialise on local family owned and run businesses. We are grateful to 3,500+ of these businesses for being our customers. Our localness and their localness combine to be of mutual service.

Here are some of the features of our software for sewing, fabric and haberdashery shops:

  • Accurate and Efficient Sales: Sell fabric by length, track inventory, and ensure accurate pricing to avoid errors.
  • Data-Driven Insights: Gain valuable insights into your business performance, identify trends, and make informed decisions.
  • Customer Loyalty: Encourage repeat business with subtle loyalty programs and personalised offers.
  • Online Sales: Expand your reach by integrating your POS with a Shopify website and selling fabric online. We have excellent examples of delivering this.
  • Pre-Orders and Layby: Offer flexible payment options to accommodate customer preferences.
  • Repair Management: Track and manage repairs to ensure customer satisfaction. Whether you repair in-house or externally.
  • Community Engagement: Foster a sense of community by supporting clubs and collectors.
  • Special Orders: Handle special requests efficiently and capture revenue in advance.
  • Fabric Care Information: Provide customers with essential fabric care details on receipts.
  • Serial number tracking – useful if you sell sewing magazines.

Inventory is a significant investment for fabric shops. Our software helps you manage it effectively by tracking products from the moment they arrive to the time they’re sold. With detailed inventory reports, you can monitor stock levels, identify slow-moving items, and optimise your purchasing decisions.

Here at Tower Systems, we’re committed to providing tailored solutions for fabric and sewing shops. Our software is designed to enhance your business operations, increase efficiency, and improve customer satisfaction.

We’re proud to support local businesses and appreciate the valuable feedback we’ve received from our customers. If you’re looking for a POS system that understands the unique needs of your fabric or sewing shop, we invite you to learn more about Tower Systems.

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Serial number tracking in POS software helps retailers track stock and save time

November 20, 2023
2 Min read
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The POS software from Tower Systems offers serial number tracking of products sold. It’s in the software, part of the software and there is no extra cost to access this.

Integrated serial number tracking is valuable point of difference for the Tower Systems POS software as serial number tracking is not common in POS software.

From the moment stock arrives in the business we manage serial numbers, recording each serial number. alternatively, you can enter the serial number of the item when it is sold – the retail business decides on the appropriate time for them to manage the recording of a serial number. This is a local management decision they can make.

Tower Systems is proud to offer serial number tracking in its POS software. We are grateful to the many suppliers and retailers like jewellers, bike retailers, parts businesses and more who have guided us on this over the years, keeping us on top of the needs of all stakeholders in this serial number tracking space.

At the retail front line in these businesses we have got to work with some engaged staff who have helped us streamline serial number tracking.

Using the Tower Systems POS software, retailers can record the serial numbers of all items arriving in-store that have unique serial numbers. These can be tracked at the point of sale. They can also be tracked for warranty, servicing, valuation and insurance purposes. Stores can also record serial numbers only when they sell – when they record, at arrival or sale, is up to them.

Thera are some retail sectors where suppliers require the tracking of product serial numbers at the point of sale. There are some regulatory situations where tracking serial numbers is key. Doing this through the POS software brings certainty and consistency to retail businesses.

While integrated serial number tracking in our POS software has been available for many years, it has been enhanced over time as needs have evolved.

Using the serial number tracking tools in our POS software, retailers can also maintain good records that are useful for themselves in their own management of their businesses.

Tower Systems is grateful to serve more than 3,500 small business retailers across several niche retail channels – with specialty POS software offering facilities like serial number tracking covered here.

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Serial number tracking in POS software helps local retailers more completely track inventory

November 14, 2023
2 Min read
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The POS software from Tower Systems offers serial number tracking of products sold.

From the moment an inventory item with a serial number arrives in the business it can be tracked easily and accurately.

This is a powerful point of difference for the POS software as serial number tracking is not common in POS software solutions.

Developed originally for jewellers, the serial number tracking facilities have been found to be useful for bike retailers, farm supply businesses, firearms dealers, collectible businesses, sewing machine business and more.

Using the Tower Systems POS software, retailers can record the serial numbers of all items arriving in-store that have unique serial numbers. These can be tracked at the point of sale. They can also be tracked for warranty, servicing, valuation and insurance purposes. Stores can also record serial numbers only when they sell – when they record, at arrival or sale, is up to them.

The serial number tracking facilities in the POS software become valuable in almost any retail situation in which they are used.

Thera are some retail sectors where suppliers require the tracking of product serial numbers at the point of sale. There are some regulatory situations where tracking serial numbers is key. Doing this through the POS software brings certainty and consistency to retail businesses.

Tower Systems is proud to offer serial number tracking in its POS software. We are grateful to the many suppliers and retailers who have guided us on this over the years, keeping us on top of the needs of all stakeholders in this serial number tracking space.

Serial number tracking in our POS software has been available for many years. Sure, it has been enhanced over time as needs have evolved, but we first started offering it in software we sold close to 20 years ago. Of course, the software we sell today is completely different, made for today, for today’s needs.

Using the serial number tracking tools in our POS software, retailers can also maintain good records that are useful for themselves in their own management of their businesses.

Find out more at our POS software business website: www.towersystems.com.au.

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Aussie made and supported POS software for fabric shops helps these local businesses thrive

August 5, 2023
3 Min read
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Fabric shops help those who love sewing to make the most beautiful and functional clothing for family, friends, and customers. Local fabric shops help people express themselves.

From handling the sale of fabric by length, or weight, our POS software for fabric shops and for sewing shops helps these specialty retail businesses to leverage their specialisation, to feature what makes them different, and valuable.

Here are some of the ways our POS software for sewing shops helps fabric shops:

  1. Sell easily, including by length.
  2. Sell accurately.
  3. Know what’s working, and what’s not.
  4. Reduce time on paperwork.
  5. Get accurate insights into business performance, easily.
  6. Rare visit loyalty.  We are told that customers visit a fabric shop infrequently compared to other retail settings. Our software offers subtle loyalty tools that encourage more value from each visit.
  7. Sell online. Connect your fabric shop POS software to a beautiful Shopify website offering your fabric and other products to shoppers anywhere.
  8. Pre-orders. Easily manage selling products before you have them in-stock. Someone planning a project can order through you and pay prior to the fabric arriving in-store.
  9. Buy Now Pay Later and LayBy. Through our software you can have both.
  10. Manage browser shopping. Fabric shoppers can wander, ask you to hold an item, wander some more, bring something else back to hold and this cycle can go for a while. Our Fabric shop POS software tracks these purchases.
  11. Repairs management. If you do repairs type work, like dressmaking in house, track the project from the moment it starts.
  12. Club / collector marketing and support. Leverage clubs and collectors with offers and pricing. Nurture the love of home sewing and connecting to this community, and growing the size of the community.
  13. Special orders. With some items ordered in for a customer request, managing these types of orders helps the business to manage opportunities and to capture revenue in advance.
  14. Serve fabric care details. You can code care details by product and include this on receipts.
  15. Sell by length. This may seem basic. It’s not in some software. In the Tower software, you can sell by length, including fractions.

Our Australian made and supported fabric shop software does much more than this.

One of the biggest benefits of our fabric shop and sewing shop software is the inventory management facilities. With inventory, like fabric itself, being the biggest investment in the business, it takes time and effort to manage this well and effectively for the business to be successful.

In our fabric shop POS software we track all products that come in and go out. We can instantly report on the value of inventory, what’s working, what’s not working and show trends. All of this information can feed into better business decisions, and make the fabric shop more successful.

From managing inventory to tracking customer engagement to selling online to leveraging community groups and clubs, the fabric shop software from Tower Systems is fit for service and ready to help your business thrive.

We are grateful to serve local fabric and sewing shops and thank the owners and staff members for their advice and support.

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It’s stocktake season and Tower Systems is helping small business retailers be ready

June 22, 2023
1 Min read
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Our advice to retailers re stocktake is first and foremost: never pay an outside party to do your stocktake and never do a stocktake outside of your POS software.

The most accurate stocktake result for any retail business is doing it yourself, using your POS software. The Tower Systems POS software offers easy to use and reliable stock facilities and workflow.

Last year (2022), we got together with one of the stocktake experts at Tower Systems to discuss this and answer common stocktake questions we are asked. Here’s the video.

Our help goes beyond this. We have written advice, and we offer personal training. We make stocktaking easy and reliable for local samall business retailers.

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5 ways retailers can use the POS software from Tower Systems to pitch value to shoppers

May 9, 2023
3 Min read
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Plenty is being written about the economy at the moment and it is negatively impacting consumer confidence. There are things you can do with the Tower Systems POS software to show your business offering value to shoppers, and thereby nurturing more value for you.

And here in this post, value means the value shoppers perceive in dealing with your business. You could also use the term savings.

While value can be about price, it is often not as straightforward as that. Something could cost more but it could last longer or you might get more pieces than if you pay a lower price or there may be some other add-on that drives value.

While our POS software offers many ways retailers can pitch value to shoppers, here are 5 ways retailers can use the POS software from Tower Systems to pitch value to shoppers:

  1. Discount vouchers in Retailer are a perfect way to pitch value. A dollar amount discount is better understood than points. You can set the vouchers up in a way so costs are covered by benefits. Show your shoppers what they can save.
  2. Offer to fund raise for local charities, community groups and clubs. They could give their members a card that gets them, say, a 5% discount off purchasing from you while also earning for the charity a 5% donation. The goal here is to bring new shoppers into your business.
  3. Offering a coffee card type discount of, say, buy 9 and get your 10th free for habit-based purchases, like coffee, pet food, cards, magazines, fertilizer etc. can help nurture shopper stickiness to your business.
  4. Bundling products together into something that only your business offers can pitch a value proposition unique to your business.
  5. Volume pricing, where the cost of an item decreases as the quantity purchased increases, can help shoppers save and you sell more.

Your software offers more ways of pitching value to shoppers than these, and it helps you systemise pitching value. Being consistent about this is key to it working for you.

Consider this list of 5 a starting point, a jumping off point for exploring other ways for your business.

Tower Systems offers business management advice like this to all of its POS software customers, taking the POS software help desk experience beyond the technical and onto the shop floor, to help our local small business retailer customers to themselves get more value from their use of our POS software.

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Here’s an easy local small business retailers can better connect with their community

March 24, 2023
3 Min read
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Community connection is vital in local small business retail, authentic community connection at a level that is loved by folks in the community.

Back in the day, sponsoring a local sports club, donating prizes for a raffle or helping the local Rotary or Lions were the go to ideas for retailers. And while those ideas continue today, there are another local small business retailers can engage in providing community support that is funded buy the community itself.

Through our loyalty tools and, in particular the discount voucher tech we offer, local small business retailers can reward shoppers and they can offer in store a way for these shoppers to pay it forward, to support a local charity or community group organisation.

The Grill’d burger chain was an early adopter of something similar with their bottle caps and giving customers the caps to vote for one of three local charities the store would donate cash to.

Our suggestion is to invite shoppers to donate their discount voucher to one of several local charities in your business, which you could have every month or so, accruing the value of the vouchers for a gift card donation to the charity, or you making a cash donation of a portion of the voucher value to the charity.

It pitched well this could see people who support the local charity shopping with you so that funds are raised for the charity.

We know form years of data that around 20% of all vouchers handed out to shoppers are used by those shoppers within 28 days. This means there are other vouchers that expire unused. A nuanced campaign in-store connected with loved local charities and community groups could drive engagement, do good in the community and show the business as community connected in a fresh and loved way. That is the goal here.

Of course, the execution will be different in each location. Our job as a tech company is to provide opportunity. Our job as retailers ourselves is to share what we have seen work well, and what we have learned.

Your job as a local small business retailer is to make decisions that are right for you and your situation.

Using the discount vouchers generated by the software in this way, to support loved local community groups and charities, could be the reset you want, the engagement driver the business needs. The beauty of it is that it is low cost, self funding and truly community focussed.

We are grateful to the feedback from our customers and this has guided our own activity in this space of local community group connection.

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The last thing retailers want then they call the POS software help desk is to speak to someone in an offshore call centre

November 28, 2022
3 Min read
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There are POS software companies selling into Australia that support their POS software via an offshore help desk.

We think local Aussie and Kiwi retailers want locally based POS software support. Our Tower Systems POS software help desk people work from two countries: Australia  and New Zealand, with the vast majority in Australia, where the vast majority of our customers are located.

Here’s why we think local retailers would not want to speak with a POS software help desk located offshore:

  1. They don’t understand local retail.
  2. They have no reference point for your type of retail.
  3. They are less likely to have a conversation and more likely to run you through a structured Q&A script;
  4. They are likely managed per call, making calls about numbers, and not about customer outcomes.
  5. They are disconnected from the POS software development team.
  6. They can’t look out the window and comment on the weather.
  7. What they are paid does not add to the local economy.
  8. Offshore help desk employees tend to not have retail experience.

Here at Tower Systems we think local support matters for locally used POS software in the indie small business retail space.

Our help desk is run by people with retail experience, Aussie retail experience. They do not operate with a script. A typical call starts with them listening to your explanation of the reason you called. Next, is two-way conversation, in pursuit of a solution for you. If need be, they will speak to people from the software development side of our business.

Good POS software support is all about understanding the query and core to this is understanding retail and in particular, the specific type of retail – because not all retail is the same.

When you call a POS software help desk, your call is about your business, it is about you. Too often, we hear that offshore POS software help desks are about the software with little consideration given to the retailer business itself.

Retail is personal. Good POS software support is personal. This is what we understand, it’s what our customers tell us matters to them.

While an offshore POS software help desk is considerably cheaper for the POS software company to run, the money saved does not translate as a better situation for the retailers who call.

Here at Tower Systems we are proud to offer a locally based help desk service for the thousands of retailers using our locally developed POS software.

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7 free marketing tips for local indie small business retail to drive traffic and sales

September 29, 2022
4 Min read
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Shopping ought to be enjoyable and, preferably, fun. Often it is the experience itself which separates one retail store from another. This is why every retail business needs to devote management and front line attention to delivering a memorable and enjoyable experience.

The pandemic fundamentally changed retailing 2020. These changes prevail today. It’s time we re-awakened the inso-tore experience.

While Tower Systems its a POS software company, we offer retail management advice to our community of local indie small business retailers, advice beyond our POS software itself, advice designed to help our retailers thrive, and have fun.

One way to provide a memorable shopping experience is to have fun – among the sales team and with customers. Here are seven tips for having fun in any retail store:

  1. Theme days. Embrace an era which with interest your customers. For example, the 1970s. Dress the store and employees in keeping with the 1970s. Have a couple of items on sale at 1970s prices – to connect the theme with a commercial outcome. Get some stories from the 1970s related to products you sell and place these on display boards in the window. Consider a competition for the customer in the best 1970s costume. Other theme days include: school days, foreign country days where you wear traditional dress from a foreign country, crazy hair day and, of course, more theme days around key decades.
  2. Local sports competition. Fully embrace any major local sporting event, choose a team, dress in their colours and dress the store in their colours. Be unashamedly parochial and show your customers your local support.
  3. In-store buskers. Find some local musicians you enjoy and who have a repertoire which would connect with your customers and invite them in to play live for your customers. This would bring a vibrancy to the store and provide welcome entertainment for your customers as they shop. The local performers get to reach a new audience and you get to change up the feel of your business.
  4. Repurposing day. Host an event where customers compete for a prize for the most innovative repurposing of a product you sell. The idea would be that they take something you sell and demonstrate a use for it in a way which is completely different to what the manufacturer expected. There would need to be a rule that the new use is genuinely useful.
  5. The cutest baby. Invite your customers to bring in a photo of whey they were a baby, the older the better. Stick the photos on a wall and take votes on the best. You could change this up with two photos: as a baby and today and get customers to connect the two. Family members will come in to look at the photos and vote. A local store could get a real buzz with a promotion like this. While there is no obvious direct sales imperative, the traffic and word of mouth should drive good business.
  6. Stand up comedy in store. Invite local comedians to try out their stand up routines with your customers. While you would need to be careful about content, such an event would show the store supporting local artists and it could bring some fun to quiet retail times.
  7. Crazy tie day. While this has been done before plenty of times, you could kick it up with an amazing tie display – collect these from local Goodwill stores, invite customers to donate. As with the theme days idea, interact with customers and offer a prize for the best / worst. This tie day ist especially fun given that ties are a thing of the past in business today.

These seven ideas are the tip of the iceberg for in-store promotions. They are designed to kick start your own thinking on engagement ideas that could work well in your situation.

Retail is very much about the shopping experience, especially local indie small business retail. While good customer service and a friendly shopping experience are vital, sometimes it is the wonderful unexpected experience which can get people talking about a business.

Be bold and have fun.

Tower Systems makes software for local specialty retailers, software designed to help you run more successful, valuable and enjoyable businesses. Along the way, we have collected plenty of management and marketing tips. We share them here and in our customer emails from time to time. We hope you find them useful.

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Local high street retail continues to benefit from people working locally

July 12, 2022
3 Min read
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Just about all local high street retailers will tell you trade is good, even if the face or a returned wave of covid infections.

High street retail is strong because shoppers are concerned abut big shopping centres. They prefer the easier local high street situation for shopping. We hear from shoppers that they feel this situation is safer for them. So, in a comparison of a shopping mall visit versus a high street retail visit, for plenty of shoppers the preference will be the high street visit.

The other reason local high street retail is strong is because plenty who shifted to work from home at the start of Covid have not returned to the city, to big offices. People are loving working from home, living and working locally … and, local retailers are loving serving them, helping out with new needs of this now more regional office based workforce.

We are not part of the camp calling for workers to return to the office. For our customers and even for our own business we support people working where they are able, where they are happiest. This is good for local communities, and especially good for local high street retail.

Of course, our views are selfish in that the vast majority of our Tower Systems POS software customers and local high street retailers. Jewellers, garden centres, bike shops, toy shops, pet shops, games shops, sewing shops, fishing shops, charity shops, music shops, produce businesses, newsagents, camping shops, firearms dealers, convenience shops … and more.

These local shops benefit from shoppers preferencing local high street retail over a shopping mall or shopping during a lunch break from office work in the city.

Plenty of local retailers have adjusted their businesses to better serve these new opportunities that emerged from Covid and while some saw the shift as temporary, engaged retailers have planned for the permanent shift of some from city based work to suburban and regional work. The benefit for the local community of this shift is considerable as local retailers will spend more of what they make locally than a shopping mall big business or than a city based business.

What we are seeing in Australia, and globally, is a reset of how, where and when we work and having a front seat to this shift, this change, is a wonderful opportunity not only as an observer, but as a participant.

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The little POS software ad that could

July 5, 2022
1 Min read
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We’re chuffed that our home made YouTube video has reached more than 23,000 full views in under 2 weeks. We are especially grateful because this ad shines a light on local small business retail and the role it plays in serving the local community.

This is what we do through our POS software, help local retailers serve their local community. And we love that role, love that we are able to practically help, through the software, into the community.

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Helping local retailers retain employees

July 4, 2022
2 Min read
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It is no secret that turnover is high in the retail industry. In fact, according to the National Retail Federation, the average turnover rate for retail employees is more than 70%. This high turnover rate can be costly for businesses, in terms of both time and money. Therefore, it is important for retail businesses to find ways to retain their employees.

One way to retain employees is to provide them with opportunities for growth and development. This could include offering training and development programs, as well as opportunities for promotion. Another way to retain employees is to offer competitive compensation and benefits packages. This could include things like health insurance, paid time off, and retirement savings plans. Finally, creating a positive work environment can also help to retain employees. This means providing things like a flexible work schedule, good working conditions, and a supportive team culture. By taking steps to retain their employees, retail businesses can improve their bottom line.

Here at Tower Systems we help retailers hire and retain employees in a number of ways. In fact, we made a short video about it yesterday:

Thanks to our structured training materials, employees in retail businesses using our software have a pathway of education that can hold them in good stead as they move forward with their career.

Being able to learn like this encourages them to appreciate their employment more, and this facilitates stability within the local small business team.

Retailers looking to staff their stores with the best talent should consider implementing these tips, structuring their business to be less labour reliant and more accurate when it comes to data. And, once you have the right team in place, be sure to use Tower Systems POS software to help manage and retain your employees. Our software is designed to make the retail experience as smooth as possible for both customers and employees alike. Contact us today to learn more about how we can help you build a successful team that will keep your customers coming back for more.

See more at our website www.towersystems.com.au or call us for a human to human chat on 1300 662 957.

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“I just want to be seen, to be noticed” … how can my local retail business do that, be noticed?

June 3, 2022
3 Min read
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It can be a struggle in local small business retail to be noticed. You can feel helpless, under-resourced, too small to be heard. The negative self-talk can have you doing less, being heard less, noticed less.

In truth, local small business retailers have the best voices, the most authentic voices, the most valuable voices for the local community.

The best way for any local retail business to be promoted is through word of mount and word of mouth depends on customer service and value appreciation.

The Tower Systems POS software helps nurture word of mount. Better still, it helps support the value appreciation. It does this by demonstrating value consistently, at shopper touch points, in ways we see them appreciate, and talk positively about to others.

Our local small business retail helps retailers systemise and structure these activities so that the value of the business can be felt and understood in ways that support the growth of the business through the attraction of new shoppers, thanks to word of mount commentary.

Local small business retailers can compete against big, well-funded, businesses.

The key is to be yourself in what you do, what you offer and how you communicate. This is where the Tower Systems POS software helps as it comes from an understanding of the challenges of local small business retail and the value these businesses offer their local communities. Our software, which is only used in indie retail (no big business) offers subtle platforms for sharing the massages core to the business and ways the business can add value that are exclusive, unique.

Imagine the delight a shopper feels when they are given something unexpected, something they can use right away, something that appreciates their business in your shop that day … and that they have been given this without having to sign up for anything, without having to fill in a form, without having to give any personal details. This is a measure of trust between the business and the shopper. It has the shopper more engaged, more trusting and moire keen for the opportunity.

This is one way our POS software helps local small business retailers provide appreciation that is talked about, mentioned, raved about. We have seen this help bring new shoppers to local retail businesses.

This is one of plenty of ways the Tower Systems POS software can help local retailers be seen, be noticed, and flourish.

Together, we can do this. We’ve got your back!

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The best loyalty solution for local small business retailers

May 10, 2022
4 Min read
T

If your local retail business competes with big businesses and online businesses, you are likely copying them and their approach to loyalty. Points are the common approach. The world is obsessed with points, chasing them, collecting and trying to spend them.

But who knows that they are worth?

Each point is not the same whereas each dollar is a dollar everywhere.

The Tower Systems POS software offers a points based loyalty solution embedded in the POS software – for businesses that like to copy big business. The businesses that like to innovate, be different and stand out, however, use the discount vouchers facilities in our POS software. In these facilities there are no points accrued. rather, loyal shoppers accrue dollars. See how:

With hundreds of local small business retailers using the Tower Systems discount vouchers we have good data to speak to when encouraging local retailers to embrace the opportunity.

For years, retailers, especially independent and small business retailers, have been told to follow retail giants and reward loyal shoppers with points that can be redeemed for gifts and discounts.

Dutifully, many small business retailers acted on this – but without a thought-through strategy to achieve the best outcome for the business.

Without a financially rewarding outcome for a business, a loyalty program is worthless.

This is why retailers, in any retail channel and in any retail situation – high street, shopping mall, rural and or regional – need options in terms of shopper loyalty rewards.

While a points based program is useful, it could be that the business will benefit from a different approach.

Good POS software will offer flexibility. This flexibility can add thousands of dollars to the bottom line performance of a retail business each year.

Change the game: front-end loyalty

By using an approach we at Tower call front-ending loyalty, retailers can achieve more from first-time and infrequent shoppers. Front-ending loyalty brings a reward to the front in an effort to engage shoppers in additional purchases sooner.

Too often loyalty has been all about total spend over a year whereas above average spend in just one visit can be more valuable to a business.

It’s an approach that can encourage those who do not shop with you to purchase something else right away, to get the value of the cash discount offered.

Regular shoppers can spend the cash discount right away or come back within any time limit you set.

We started trialling this front-ending loyalty strategy in February 2013 in several retail businesses. We did it using the Discount Vouchers facilities in the Tower Systems software.

Building the basket

From the first day we saw shoppers changing behaviour.

One chap came in to purchase a specific item. When he was handed the receipt the voucher was pointed out to him – offering $2.00 off his next purchase. He was not a regular and so spent the $2.00, and more, right away on another item. He received another voucher and purchased a third item. In all, he spent three times as much as the original purchase – all because of the Discount Vouchers he received.

Around 33% of all vouchers redeemed are used the day they are received. This shows customers building the basket – adding to their purchase that day as a result of the voucher. This makes each visit more valuable to us.

Bringing shoppers back

Around 33% of redeemed vouchers are used within seven days of issue and the remaining 33% are redeemed up to four weeks after issue.

Here’s another real story: A month after we started trialling this new approach to loyalty, a customer came in and used a voucher she had picked up a couple of weeks earlier. She was happy to get $5.00 off a $45.00 item she wanted. This resulted in another voucher so she bought another item for $29.95.

This customer said she would be back. Two weeks later she was.

You control the business rules covering how vouchers are issued and redeemed. You control your financial exposure at all times.

Like any good loyalty program, you need good levers with which to drive shopper engagement and to deliver the benefits it needs to justify the investment.

The Discount Vouchers facilities in the Tower software have this.

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5 ways to make your local retail business more competitive

May 3, 2022
3 Min read
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Every day can feel like a grind in local small business retail. A grind competing with big businesses, a grind competing with online businesses. It can wear people down if they let it.

The key is to not let it wear you down.

It starts with loving your business, believing in it, respecting it and making it stronger at the core. That’s what this advice from Tower Systems is about today, making your business stronger at the core, by making the business more competitive.

5 ways to make your local retail business more competitive

Now, before we get into them they will feel easy, even lame. The thing is, these are deliberately everyday things you can do without a budget, just with a small time investment.

These are all things your POS software, like the Tower Systems POS software, can help with if you wish.

1. Offer something unique that your competitors don’t. This could be a unique product, service, or even just a specific focus or niche that you cater to. have a point of different. This matters a lot. Create it, embrace it, leverage it. This point of difference is you, it is your reason, your go to, your 7 second pitch.

2. Make sure your prices are competitive. This doesn’t mean always having the lowest prices, but rather offering a good value for what you’re selling. Value is something you create based on how you bundle items, how you source to differentiate, how you make raw price comparisons hard.

3. Offer excellent customer service. This could be something as simple as providing a great experience in your store, or going above and beyond to help your customers. make it personal, different and valuable. At each contact point provide that extra bit that helps people make better use of what you sell.

4. Use marketing and advertising wisely. Make sure you’re targeting your ideal customer, and using the most effective channels to reach them. When you market, market you, your point of difference – always ahead off price as price based shoppers are not loyal.

5. Stay up to date on industry trends. This will help you anticipate changes and stay ahead of your competitors. It will also help your business be a resource, and that will bring people back.

Being more competitive in local retail is all about you and the core of your business. get this right and worries about competitors out there, real or imagined, will fade away.

Tower Systems through its POS software helps with this and more. We have embedded in our software opportunities for you showing your competitive advantages, giving shoppers lived experiences they will love.

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