In our work with Australian newsagents, one of the specialty retail channels in which we serve, we shot a video recently where we look at 2018 so far and offer commentary on the latter half of the year. Here is that in-house produced video:
The 2017/18 financial year has been terrific for us and we hope so for you too. May the 2018/19 year be your best ever!
Beyond our awesome POS software we create collateral any small business retailer can use to spread the small business message.
Great POS software, easy to use yet powerful for specialty retail.
Here at Tower Systems we only serve small local retail businesses in selected specialty marketplaces. In this short video we explain why:
If you are new to owning or running a retail business it is likely that you have been too busy opening the business and settling in to have time to pay attention to basic advice about running the business.
Business consultants and others who advise business owners, too, often get caught up in big picture strategies and themes to deal with the basics.
In the interests of helping new retailers and retail shop mangers, here is a checklist of basic retail business advice, headlines mainly – not too much detail, just enough to remind you of key areas which need attention to build a stronger and more profitable retail business.
This checklist has been developed over the years of us supporting plenty of start-up small business retailers. The list is based on things we often see them neglect or forget.
We have grouped the advice into business areas.
Hiring, training and managing employees
Too often new retailers and retail store managers look for advice to react to situations. Consider the headline advice in this article early on and revisit it regularly to ensure that you have a strong and healthy business.
Tower Systems has the back of small business retailers.
We believe in their value economically and socially to Australia and Australian families.
Small businesses matter.
They give people their start in work.
They are an excellent training ground.
They often pay more tax as a percentage of income than big business.
They serve local communities.
They provide a level of personal service you rarely see in big business.
Here at Tower Systems we only sell our POS software to small business retailers. For the reasons we outline here. This has always been the case with us. We don’t chase big business customers.
Being small business focussed means our customers can trust that we have their backs in our services and in our software. This gives them confidence that the software they purchase from us is for their size and type of business. It means they are not using software that a big competitor also uses. This plays to their point of difference.
Here is what is different for our customers, by purchasing software from our small business focussed POS software company:
Tower Systems is a small business focussed POS software company. As our motto says, we’re here to help.
Dead stock is dead money for small business retailers. Too often we see businesses where buying mistakes have been made and action has not been taken to correct the situation.
Using our POS software, small business retailers can make better buying decisions. They can buy based on evidence, hard data showing what works, hard data showing exactly what they need to satisfy demand, based on past performance data.
Small business retailers who buy by the numbers, who buy based on data, are less likely to have dead stock challenges in their businesses.
Here at Tower Systems we provide the software with tools to reduce the incidence of dead stock. We back the software with practical advice and help for our small business customers on how to actually use the tools.
It is one thing to sell someone a hammer and another thing entirely to show how to best use the hammer for safety and efficiency. That is what we do but here the hammer is our smart POS software.
Our goal is to stop the dead stock problem before it is a problem, before the business purchases stock. This can be done as we can show in many businesses with which we engage regularly today. We can show it in our own shops where we use our advised principles to reduce the incidence of dead stock and thereby save the businesses significant costs compared to others.
We work with retailers, retail business employees and suppliers on a range of tech and business solutions to ensure that dead stock is minimised, to provide commercially sound outcomes for small business retailers such that the cost of dead stock reduces in businesses with which we engage.
Our POS software is part of the solution. Training is another. Business management processes are another. Together we combine these and offer our partner small business retailers a solution on which they can rely to achieve better outcomes for themselves and their businesses.
The how, the real nuts and bolts of how are a discussion for a more private place as it is part of our IP, something that separates us in how we have the retailers who use our POS software and who rely on our support and business assistance services.